Nice to meet you, I'm Edu Costa. It's great to have you here =)I help professionals and business owners to transform their expertise and knowledge into digital products and services that sell every day. If this is your case, be very welcome =)Alternatively other experts who sell magic formulas, I don't believe in formulas: I believe in a lot of experiment, process and a lot of testing to find what works faster to accelerate your results.In the last 7 years, I helped to optimize the conversions of clients such as Samsung, Club Med, Rede Globo, SendGrid, Samba Tech, Digital Results, Rock Content, Superlógica, Banco Inter and many others.Among my skills, I can quote:► Digital Business Strategies► Marketing funnel | Sales Funnel | Funnel Hacking► Growth Hacking | Growth Marketing► Digital Sales | Online sales► Linkedin Marketing► Social Selling► Content Marketing► Conversion Rate Optimization (CRO)► Trainings and Speaking► Persuasion and Copywriting TechniquesI also have certifications by the CXL Institute, Optimizely, Google and others. I teach subjects such as Conversion Optimization, Neuromarketing, Consumer Behavior and Content Marketing as a postgraduate professor at Universidade Veiga de Almeida, in addition to being an instructor in free courses at M2BR Academy, Harve, Base Nova and others.I am passionate about helping people to grow and build successful digital businesses. That is why I am always sharing insights and strategies on my networks.Want to follow beyond LinkedIn? Follow me on Instagram @educostamkt and @linkedyoubr;)
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Ceo | FounderExpert BusinessSão Paulo, Sp, Br -
Ceo | FounderExpert Business Jan 2018 - PresentRio De JaneiroDe consultoria a mentorias, de treinamentos a produtos digitais: independente do formato, a Expert Business vai acelerar as seus Negócios Digitais e escalar o seu crescimento com estratégias e soluções que REALMENTE funcionam, a partir de uma metodologia sólida, testada e amplamente validada, que usamos para os nossos clientes e para nós mesmos, e que gerou um crescimento de 565% só em 2019.Como podemos ajudar você a acelerar suas vendas e escalar seu crescimento:▶ Consultoria… Show more De consultoria a mentorias, de treinamentos a produtos digitais: independente do formato, a Expert Business vai acelerar as seus Negócios Digitais e escalar o seu crescimento com estratégias e soluções que REALMENTE funcionam, a partir de uma metodologia sólida, testada e amplamente validada, que usamos para os nossos clientes e para nós mesmos, e que gerou um crescimento de 565% só em 2019.Como podemos ajudar você a acelerar suas vendas e escalar seu crescimento:▶ Consultoria e Mentoria de Estratégias e Vendas Digitais;▶ Growth Hacking e Otimização de Conversão;▶ Construção de Autoridade e Marketing Pessoal; Show less -
ProfessorCria Dec 2019 - PresentProfessor das disciplinas de:- Introdução ao Marketing Digital- Marketing de Conteúdo- CRO - Otimização de Conversão -
Digital Marketing ConsultantEdu Costa Consultoria May 2014 - PresentThrough a team specializing in the execution of digital projects, we work with several tools and strategies integrated - Sponsored Links, SEO, E-Mail Marketing, Social Networks, Content Markting, Digital Planning, Copywrinting, among others. So, it elaborates and develops effective projects and actions, focusing on Small and Medium Enterprises.We also acts as a lecturer and professor of Digital Marketing in projects of support and incentive to entrepreneurship.
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Co-HostInsider Podcast Jun 2019 - Dec 2022 -
Mba ProfessorVeiga De Almeida University Jan 2017 - Dec 2019Rio De Janeiro Area, BrazilProfessor at the International MBA in Strategic Digital Marketing and International MBA in Business Intelligence at Veiga de Almeida University, in the disciplines: ► Content Marketing and Inbound Marketing ► Neuromarketing and Customer Behavior ► Metrics and Analytics (Digital Analytics) -
Content Marketing InstructorM2Br Academy Jul 2017 - Jun 2019Rio De Janeiro Area, BrazilWith this course, you will:► Learn on practice how to get more leads, clients and sales through content strategies really effectives (and ROI proved).► Can successfully apply Content Marketing for businesses of all sizes, regardless of your industry segment.► Discover how the world's greatest professionals develop their projects and how they guarantee incredible results to their clients.► Save years of study, learning directly from cases studies what worked or not and how… Show more With this course, you will:► Learn on practice how to get more leads, clients and sales through content strategies really effectives (and ROI proved).► Can successfully apply Content Marketing for businesses of all sizes, regardless of your industry segment.► Discover how the world's greatest professionals develop their projects and how they guarantee incredible results to their clients.► Save years of study, learning directly from cases studies what worked or not and how improve your results.► Know how use Content Marketing to promote your own personal brand and become a desired professional in the market.► Have a selection of extra materials and exclusive resources to accelerate your own results with Content Marketing.► Meet other professionals of area, building a powerful and valuable networking. ► Be part of a select group to clear your doubts with teachers and other studants. ► Receive the certificate of completion.Check out the first lesson slides: https://goo.gl/WFGCemLearn more about the course: https://goo.gl/2aVXtm Show less -
Conversion Optimization Instructor And MentorHarve Academy Nov 2017 - Jul 2018Curitiba Area, BrazilMentor and Instructor at Digital Marketing Training, teaching Conversion Optimization (CRO).In the course, we see this topics:► Introdution to Conversion Rate Optimization (CRO)► What's Conversion Optimization?► What's a conversion rate that can be considered good?► How to mensure results accurately?► Process to optimize your conversion rates► Building a challenging page► What elements does a page need have to convert well?► Implementing the test and… Show more Mentor and Instructor at Digital Marketing Training, teaching Conversion Optimization (CRO).In the course, we see this topics:► Introdution to Conversion Rate Optimization (CRO)► What's Conversion Optimization?► What's a conversion rate that can be considered good?► How to mensure results accurately?► Process to optimize your conversion rates► Building a challenging page► What elements does a page need have to convert well?► Implementing the test and analyzing the resultsCheck out the first lesson slides: https://goo.gl/TFfWWCLearn more about the course: https://goo.gl/fx9Q8a Show less -
Embaixador Do Superlógica Xperience 2018Superlógica Tecnologias May 2018 - Jun 2018Campinas E Região, BrasilEstou participando como embaixador no maior evento de SaaS e Assinaturas da América Latina: o Superlógica Xperience.➜ Mais de 70 palestrantes especialistas em Marketing Digital, Vendas, Growth Hacking, Customer Success, Gestão, Economia da Recorrência e muito mais. ➜ Mais de 2.500 participantes esperados (só no ano passado, na 1ª edição, foram mais 1.300)➜ Dois dias inteiros de evento, com duas trilhas de aprendizado.Aproveite antes que vire o lote ;)Para… Show more Estou participando como embaixador no maior evento de SaaS e Assinaturas da América Latina: o Superlógica Xperience.➜ Mais de 70 palestrantes especialistas em Marketing Digital, Vendas, Growth Hacking, Customer Success, Gestão, Economia da Recorrência e muito mais. ➜ Mais de 2.500 participantes esperados (só no ano passado, na 1ª edição, foram mais 1.300)➜ Dois dias inteiros de evento, com duas trilhas de aprendizado.Aproveite antes que vire o lote ;)Para saber mais sobre o evento: https://xperience.superlogica.com/ Show less -
Conversion Optimization ConsultantSupersonic Apr 2016 - Apr 2018Remote JobSupersonic is the first Conversion Rate Optimization agency in Latin American, and is a great honor to be part of your specialized team as CRO Consultant.In my 2 years working on CRO projects to the biggest startups, e-commerces and industries in Brazil, I had the opportunity to learn and to exercise all conversion optimization knowledge applying to Growth proccess that companies as Samsung, Samba Tech, Resultados Digitais, Rock Content, Superlógica and others. I'm part of the… Show more Supersonic is the first Conversion Rate Optimization agency in Latin American, and is a great honor to be part of your specialized team as CRO Consultant.In my 2 years working on CRO projects to the biggest startups, e-commerces and industries in Brazil, I had the opportunity to learn and to exercise all conversion optimization knowledge applying to Growth proccess that companies as Samsung, Samba Tech, Resultados Digitais, Rock Content, Superlógica and others. I'm part of the Supersonic team that serves international clients in partnership with the US agency Seer Interactive, acting specially to CRO Audit and Heuristic Analytics projects.At Supersonic I'm responsible for entire CRO project, which includes:► Analyze customer experience across clients digital presence, using tools like Google Analytics, Crazy Egg and Hotjar► Run qualitative researches and surveys, using tools like iPerceptions, Typeform and Hotjar► Manage projects and work with internal and clients high-level teams, using tools like Basecamp and Slack.► Copywriting, using persuasion principles► Design low and high fidelity wireframes, using tools like Balsamiq Mockups, Axure and Invision► Configure and run A/B tests, using tools like VWO, Optimizely and Google Optimize. Show less -
Product ManagerSupersonic Jan 2017 - Mar 2018Remote JobLaunched in 2016, the Supersonic's CRO Audit consists of analyzing each of main pages and give them a Supersonic Score: a rate based on our own methodology, tested and approved by companies of the most diverse segments inside and outsite of Brazil. With the Supersonic Score, the client has the access to a complete online report that will show, thoroughly, everything what's wrong in your pages and make you lose money everyday. In the end, the client receive a list with our suggestions to change… Show more Launched in 2016, the Supersonic's CRO Audit consists of analyzing each of main pages and give them a Supersonic Score: a rate based on our own methodology, tested and approved by companies of the most diverse segments inside and outsite of Brazil. With the Supersonic Score, the client has the access to a complete online report that will show, thoroughly, everything what's wrong in your pages and make you lose money everyday. In the end, the client receive a list with our suggestions to change the problematics points identified in the CRO Audit, and improve exponecially your conversions. In my attributions as Product Manager, are:► Analyze customer experience across clients digital presence, using tools like Google Analytics, Crazy Egg and Hotjar► Responsible for plan, strategy and development of CRO Audit.► Definition and priorite of the business objectives for product, with the Supersonic directors and commercial.► Quality Management of the audits developed.► Management of roadmap and product backlog, market research, fluxogram definitions, etc.► Create and application of usability tests and product eficiency.► UI and UX management of the Audit app.► Reports development based in KPIs and analysis.► Alignment of marketing needs with commercial, product planning and developer deliverables. Show less -
Inbound Marketing ConsultantZona Internet Apr 2015 - Apr 2016Rio De JaneiroDevelopment of planning and execution of Digital Marketing strategies, focusing on Inbound Marketing, including skills such as:► Strategic planning;► Content Marketing;► SEO;► Sponsored links;► Web Analytics. -
Independent EntrepreneurRedrum Livros May 2012 - Sep 2013Www.Redrumlivros.Com.BrOnline bookshop. E-commerce performance in several platforms of sale, between market places and own virtual store. Responsible for all management, with emphasis on the development of digital marketing strategies.
Edu Costa Education Details
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Conversion Rate Optimization (Cro) -
Digital Marketing -
Internet InnovationE-Commerce And Digital Marketing Managment -
Internet InnovationDigital Marketing Strategies And Managment -
Licenciatura Em História
Frequently Asked Questions about Edu Costa
What company does Edu Costa work for?
Edu Costa works for Expert Business
What is Edu Costa's role at the current company?
Edu Costa's current role is CEO | Founder.
What schools did Edu Costa attend?
Edu Costa attended Cxl Institute, Universidade Veiga De Almeida, Internet Innovation, Internet Innovation, Universidade Estácio De Sá.
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