AIM, Conversion Experts - consultancy specialized in increasing digital channels conversion through CRO, product personalization and behavioral researches

I established my career in digital optimization working on different sides of the industry as a product manager of a CRO agency, specialist consultant for companies seeking for digital transformation and as responsible to create and operate an optimization department to a market leading retailer. In 2018, I decided to found Juni - a company specialized in CRO - to help bring a data driven mindset to digital marketing departments and support them to bring personalized content, to their targeted audience, at the right time.

My role is to Plan, Build and Lead CRO operations for companies in different industries as Retail, Telecom and Airlines.The projects scope includes building their operational model, identifying team skills and lacking resources, defining Conversion toolkits, generating customer insights, prioritization of activities based on impact on sales, developing client´s AB/ MVT testing methodology and spreading test&learn culture over the organization.

- Responsible for all optimizations and new features for the Checkout, Profile area (order status, personal details) and product details pages of all brands.- Manage a multi-functional team of UX, Designers, Developers and web Analytics analysts gathered in squads and responsible to define end to end solutions to product optimizations and new features;- Define each Squad overall objective, KPIs and support their product Roadmap;- Guarantee project execution.

Build and manage AB Testing department at B2W Digital, Latin america's biggest retailer, with the following responsibilities:- Define and manage Optimization strategies through data requirements, customer segmentation and targeting and an optimization roadmap that ties with the company overall goals;- Improve the company's core funnel KPIs by leading the optimization team in the planning, design, implementation, and rapid iteration of A/B tests across each of our business lines.- Build aggressive and methodical test plans, employing analytical and statistical testing best practices, designed optimize customer experience and increase customer conversions.- Work closely with product management, marketing, design, and engineering teams to ideate, design, test and deploy innovative front-end experiences.- Present and report the Optimization teams work to relevant stakeholders and executives on a weekly basis.

Manage AB Testing and UX projects to clients such as: NovaPontocom, B2W, Centauro and Porto Seguro;Synthesise customer requirements into detailed strategy plans;Coordinate marketing and technical teams of employees as needed to deliver the entire solution;Deliver presentations in a large group setting;Provide solutions for website's in respect of it's usability and architectural design; Provide Client's Satisfaction

Analyze visitors behaviour on a wide range of types of websites such as e-commerces, Portals, Directories and communication only, using tools as ClickTale (heatmaps and video experience), Amadesa (A/B Test), Visual Website Optimizer (A/B Test) and Maxymiser (A/B Test);Provide Executive level presentation support and client facing presentations;Evaluate and analyze competitors best practises;Evaluate test reports on A/B testing tools and Google Analytics;Lead month end processes to explain, quantify and improve business results.

Build Media Plans for a wide range of products (Tv Shows ads, TV schedule ads and events);Negotiate and Plan media budgets;Provide Executive level presentation to the TV board Directors;Design print ads to Cultura Marcas (TV Brands), using Photoshop and Illustrator.

Research, develop and design an online report tool to help retailers evaluate their direct marketing and sales promotion campaigns on the point of purchases;

Develop analyses of market forecasts and competitors; Create product concepts for fast food giveaway gifts to companies as Kellogg's and Nestlé;Provide the whole spectrum (ppt presentation, concepts blueprints and usage mechanic) for the product design team to create the product concepts for pitching;Define promotion strategies for suggested giveaway gifts.

Develop technical and behavioural training to staff floor;Monitor and guide the implementation of the customer service strategies;Maintain consistency of service by being aware of (and prepared for) all course events, large parties and reservations that may affect food and beverage service operations;Maintain customer satisfaction by handling customer inquiries, concerns or comments and providing solutions; acquiring feedback from customers and co-workers in order to ensure satisfaction and/or implement service improvement ideas; developing new concepts to ensure customer satisfaction and repeat business.

Create illustrations and Flash animations for websites and banners;Develop website concepts in Dreamweaver;Build website concepts in Illustrator and Photoshop;