Eduardo 'Edu' Mazal

Eduardo 'Edu' Mazal Email and Phone Number

Director, Product Marketing @ PlanHub
Eduardo 'Edu' Mazal's Location
Salt Lake City Metropolitan Area, United States, United States
Eduardo 'Edu' Mazal's Contact Details

Eduardo 'Edu' Mazal personal email

n/a

Eduardo 'Edu' Mazal phone numbers

About Eduardo 'Edu' Mazal

I’m a Product Marketing Manager focused on Go-To-Market strategy, market research, positioning, content marketing, sales enablement, and brand development. I have hands-on experience in product launches, buyer-journey management, lead generation, social media, webinar production, SEO, and SEM. I know things hardly ever go exactly as planned. Accepting uncertainty as part of the job has helped me be more effective in planning, adapting, and succeeding in fast-paced environments.

Eduardo 'Edu' Mazal's Current Company Details
PlanHub

Planhub

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Director, Product Marketing
Eduardo 'Edu' Mazal Work Experience Details
  • Planhub
    Director Of Product Marketing
    Planhub Jul 2024 - Present
    West Palm Beach, Fl, Us
    View
  • Planhub
    Product Marketing Manager
    Planhub Jul 2021 - Jul 2024
    West Palm Beach, Fl, Us
    • Implementing Product Marketing discipline and processes• Responsible for market research, positioning, enablement, and GTM strategy• Lead competitive research and win/loss analysis• Developing buyer personas, sales battlecards, and other Sales enablement materials
    View
  • Assembly Legal
    Product Marketing Manager
    Assembly Legal Feb 2021 - Jul 2021
    Coral Gables, Fl, Us
    • Implemented product marketing function in the company • Developed value prop, positioning statement, and identified use cases for new product• Developed a new feature release communications process• Led Sales enablement and GTM strategy• Led competitive research
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  • Nuvi
    Product Marketing Manager
    Nuvi May 2019 - Dec 2020
    Lehi, Ut, Us
    • Increased marketing lead generation by 27% and doubled average contract value by repositioning brand, redefining target audience, and developing new messaging • Developed ABM and Strategic Partnerships Programs with one million dollars in pipeline• Currently leading product launch strategy for new product • Interim Marketing Director with 3 direct reports (2019)
    View
  • Salt Lake Behavioral Health Hospital
    Brand & Digital Marketing Manager
    Salt Lake Behavioral Health Hospital Aug 2016 - Mar 2019
    Salt Lake City, Ut, Us
    • Created overarching digital marketing strategy• Relaunched Behavioral Health online brand • Launched two additional service line online brands for Addiction Recovery and PTSD Treatment • Increased online leads by 73% from 2016 to 2018• Increased online generated admissions by 83% from 2016 to 2018• Produced award-winning video content (Two 2018 Bronze Telly Awards)• Led cross-functional teams with internal and external stakeholders• Improved online & offline business development efforts and redefined Hospital’s B2C strategy based on data analyzed using Google Analytics, social media platforms’ analytic tools, and proprietary databases • Run 100s of Facebook & Instagram ad campaigns generating millions of impressions using Ads Manager• Run Earned Media campaigns pitching stories to editors of media outlets • Developed physical collateral for diverse service lines• Managed new website development project with Corporate team
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  • Self Employed
    Business Development & Marketing Consultant
    Self Employed Sep 2015 - Sep 2016
    Satellite Beach, Florida, Us
    • Consulted with B2C & B2B clients to establish business & social media objectives. Developed strategies to meet organizational goals. Curated content for social media platforms. Managed campaign budgets. • Assisted podcast distribution platform expansion to LATAM. Provided strategic advice & contract drafting services• Trained clients on new digital revenue streams and monetization strategies• Interpreted and translated research, social sentiment, and trends into actionable strategy
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  • Bent Pixels
    International Business Development - Internship
    Bent Pixels May 2015 - Aug 2015
    Las Vegas, Nv, Us
    • Consulted potential clients on how to use Bent Pixel’s SaaS solutions to improve content management and video search optimization on YouTube and other search engines• Performed outreach to multi-channel networks and media companies in Latin America, Europe, and Asia
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  • Entravision Communications
    Market Research & Social Media Consulting - Internship
    Entravision Communications Feb 2015 - May 2015
    Santa Monica, California, Us
    • Co-planned digital content and social media strategy for flagship entertainment site “Las Mañanitas Show” and “Erazno y la Chocolata”, supporting Spanish-language radio and digital operations reaching Latinos across the United States and border markets of Mexico • Researched the US Latin market’s entertainment and social media preferences on eleven social media platforms and apps. • Monitored sites performance using Google Analytics • Developed new content ideas discussed by the department heads.• Identified upcoming talent relevant to the company’s verticals to co-create content• Extensively researched the US Latin Market’s entertainment and social media preferences. Presented findings to the Vice President of Multimedia Content and Community Development of the company
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  • Grupo Vi-Da
    Business Development - Contract
    Grupo Vi-Da Jun 2014 - Aug 2014
    Caba, Buenos Aires, Ar
    • Initiated negotiations with the Argentine Academy of Motion Pictures Arts and Sciences to create a Latin American film destination online, leveraging VI-DA’s proprietary video-on-demand platform• Developed business proposals for new products and services
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  • Estudio Mazal
    Managing Partner
    Estudio Mazal Jan 2012 - Apr 2014
    • Provided legal and strategic advice to technology companies from the US and local start-ups, including e-learning content developers • Adapted multiple US contract templates to local legal system• Negotiated and drafted over a hundred commercial contracts • Managed a network of more than 30 lawyers covering all of Argentina’s 24 provinces• Designed process to obtain 200 annual municipal tax exemptions
  • Mvs Abogados
    Attorney And Partner
    Mvs Abogados Dec 2008 - Dec 2011
    Mx
    Reorganized firm and returned it to profitability. Hired eight lawyers and created new compensation structure
    View
  • Mvs Abogados
    Digital Marketing Manager
    Mvs Abogados Feb 2007 - Nov 2008
    Mx
    Marketing strategy development. Online presence, website design, competitive and market research, product messaging and positioning implementation
    View

Eduardo 'Edu' Mazal Skills

Management Strategy Social Media Team Leadership Social Media Marketing Intellectual Property Start Ups Spanish Business Strategy Strategic Planning English Leadership Marketing Marketing Strategy Public Speaking Entrepreneurship Contract Negotiation Business Development Microsoft Office Program Management International Business Ip Digital Media Strategic Partnerships Social Networking Negotiation

Eduardo 'Edu' Mazal Education Details

  • Boston University
    Boston University
    Media Ventures
  • Georgetown University
    Georgetown University
    E-Business Administration
  • Universidad Del Salvador
    Universidad Del Salvador
    Corporate Law

Frequently Asked Questions about Eduardo 'Edu' Mazal

What company does Eduardo 'Edu' Mazal work for?

Eduardo 'Edu' Mazal works for Planhub

What is Eduardo 'Edu' Mazal's role at the current company?

Eduardo 'Edu' Mazal's current role is Director, Product Marketing.

What is Eduardo 'Edu' Mazal's email address?

Eduardo 'Edu' Mazal's email address is em****@****dos.com

What is Eduardo 'Edu' Mazal's direct phone number?

Eduardo 'Edu' Mazal's direct phone number is +153074*****

What schools did Eduardo 'Edu' Mazal attend?

Eduardo 'Edu' Mazal attended Boston University, Georgetown University, Universidad Del Salvador.

What are some of Eduardo 'Edu' Mazal's interests?

Eduardo 'Edu' Mazal has interest in Louis Armstrong, Wayra, Buenos Aires, Melinda Gates, The New Yorker.

What skills is Eduardo 'Edu' Mazal known for?

Eduardo 'Edu' Mazal has skills like Management, Strategy, Social Media, Team Leadership, Social Media Marketing, Intellectual Property, Start Ups, Spanish, Business Strategy, Strategic Planning, English, Leadership.

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