Head of the most strategic area in terms of creativity ideas and income new revenues. I’m in charge of a 34 individuals hybrid and multitask team made by Community Managers, Copy Writers, Designers and Project Manager. Some clients: BHP in Brazil, Merck Sharp & Dohme, Nespresso, Pearson, IBM, Itaú (top 3 Brazil’s private banks). Campaigns: #TodosPorTodos (Healthcare), and Busão Legal (against illegal bus passengers transport).

In charge of Digital Channels strategy for Seara (JBS World Group) as a hybrid asset (Planner and Creative) at Seara Gourmet Team. Case: planning and coordination of real time coverage of brand experience at Big Brother Brasil reality show to produce branded content to be leveraged on Seara’s digital channels.

In charge of Digital Channels strategy for Vivo and BRF/Sadia, a part of Planning team. Campaigns: The More You Know the Better You Experience Sadia, Mac’n'Cheese Sadia Has Arrived and celebrations 2020's Christmas and Réveillon.

In charge of a team made of creatives, strategists and data experts for special projects, real time coverages and always on deliveries for Coca-Cola, Amstel and Sol beers, J&J (Acuvue) and Cargill. Case: planning and coordination of real time coverage of FIFA’s Brazil World Cup to produce branded content to be leveraged on Coca’s digital channels working in partnership with celebrities and creators.

Playing role as the Director of Digital Media and Content team, I was the connection between creatives, planners, BI, Media and Projects in order to optimize content production focused on Social Media for brands such as Mastercard and Microsoft. Case: ongoing content production operation for Mastercard.

. Manage Social Media team to attend love brands such as Under Armour's, NIVEA and Samsung;

. Strategic Planning focused on Social Media optimization;

. Media Planning focused on Social Channels;

. Study Case: brand campaign announcing Under Armour’s sponsorship for São Paulo Futebol Clube and the new club football kits for Winter's Season 2015.

. Social Team Management both for Nike Futebol and Nike Running;. Global campaigns localization for Brazil;. Strategic Planning focused on Social Media optimization;. Media Planning focused on Social Channels;. Interface with Nike Global Team;. Creation of Relationship Program with digital influencers;. Study Case: #DareToBeBrazilian brand campaign for Nike Futebol, the major one by Global Nike in a Emerging Market.

. Establish a guide of best practices and manage Social Media Teams in Latin America and Spain in order to drive audience from social channels to Terra's site;

. Strategic Planning focused on Social Media optimization;

. Content production and edition;

. Study Case: Sonho Olímpico, an inspirational, engaging, and emotional brand campaign focused on London Olympics 2012.

. Content production and edition for Nike’s Blog and Social Channels (facebook, Orkut, Twitter, Flickr, and YouTube);

. Global campaigns localization for Brazil;

. Strategic Planning focused in Social Media optimization;

. Media Planning focused on Social Channels;

. Interface with Nike Global Team;

. Mentoring of Relationship Program with digital influencers;

. Study Cases: management of Social Media's Team which worked on República Popular… Show more . Content production and edition for Nike’s Blog and Social Channels (facebook, Orkut, Twitter, Flickr, and YouTube);

. Global campaigns localization for Brazil;

. Strategic Planning focused in Social Media optimization;

. Media Planning focused on Social Channels;

. Interface with Nike Global Team;

. Mentoring of Relationship Program with digital influencers;

. Study Cases: management of Social Media's Team which worked on República Popular do Corinthians brand campaign launch; coverage and content production of global young guns football players selection for "The Chance" project; leverage Neymar's image to Nike's strategic foreign territories. Show less

. TAM, Natura and Gol Linhas Aéreas staffs management. Working practices focused on processes, to improve productivity . Strategic Planning. Creation of Relationship Programs focused on key journalists. Content Production and EditingExpertise Areas. Crisis management. Sustainability. Research & Development. Marketing. Investor Relations. Corporate Affairs & Government Relations. Company… Show more . TAM, Natura and Gol Linhas Aéreas staffs management. Working practices focused on processes, to improve productivity . Strategic Planning. Creation of Relationship Programs focused on key journalists. Content Production and EditingExpertise Areas. Crisis management. Sustainability. Research & Development. Marketing. Investor Relations. Corporate Affairs & Government Relations. Company Development. Operations & Logistics; Show less

. As a full time employee, I started as an administrative assistant in 1991. As a reporter, I've lived different kinds of news coverage experiences in areas such as Politics, Economics, Varieties and Sports. Since I’ve achieved goals, had more experience and enhanced my skills on writing and information collecting, I’ve acted Senior Editor and Head of Reporters Brazilian Staff of Agência Folha de NotíciasSome of the most important articles that I’ve written:. President… Show more . As a full time employee, I started as an administrative assistant in 1991. As a reporter, I've lived different kinds of news coverage experiences in areas such as Politics, Economics, Varieties and Sports. Since I’ve achieved goals, had more experience and enhanced my skills on writing and information collecting, I’ve acted Senior Editor and Head of Reporters Brazilian Staff of Agência Folha de NotíciasSome of the most important articles that I’ve written:. President Lula travel and elections campaigns http://www1.folha.uol.com.br/fsp/brasil/fc2801200605.htmhttp://www1.folha.uol.com.br/fsp/brasil/fc2408200235.htm. Pantanal area destruction by illegal charcoal producershttp://www1.folha.uol.com.br/fsp/cotidian/ff1112200517.htmhttp://www1.folha.uol.com.br/folha/ciencia/ult306u13576.shtml Show less