Edurne Beriain Urbe Email & Phone Number

Spain

Madrid, Community Of Madrid, Spain

Dublin, County Dublin, Ireland

• Manage and oversee all digital advertising activities in the EMEA region including paid search, display, paid social (LinkedIn and Meta), and other online advertising channels.
• Manage day-to-day optimisation activities with a proven record of continuous ROI improvement on all the paid media activities across EMEA.
• Own the measurement, tracking and reporting for all digital advertising channels ensuring we track all stages of the funnel and effectively report on ROI.
• Own the planning and manage budgets of +$4M and effectively report on results to the finance team and other stakeholders.
• Lead the Conversion Rate Optimisation project for all Paid Media channels including landing page testing and optimisation and lead scoring optimisation.
• Manage the relationships with media agencies and other stakeholders including contracts and regular payments.

Dublin, County Dublin, Ireland

• Quality Analyst of a team of 14: Supervise and coach campaign managers to ensure Google's excellence standards are followed
• Train new team members and help them improve their performance following Google best practices
• Ensure best optimization techniques are applied, aligned to customers' goals across YouTube and Google Video Partners.
• High expertise in all YouTube formats, Google’s smart bidding strategies and audiences.

County Dublin, Ireland

• Provide high value video campaign optimization solutions for EMEA markets LCS (Large Customer Sales) advertisers identifying and implementing performance drivers in more than 100 accounts.
• Assist Account Managers by providing meaningful and actionable solutions to their clients’ specific requests; managing the dedicated service for specific accounts.
• Use optimization techniques and work on optimization aligned to customers' goals across YouTube and Google Video Partners.
• Data analysis: Gather and analyse campaigns data, creating advanced targeting, bid and budget suggestions.
• Reporting: Create Post Campaign and Implementation reports highlighting the strengths and weaknesses, getting the most meaningful insights and analyzing the impact of the optimization strategies into multiple Google.
• Identify opportunities at account level to help sales teams seize opportunities and drive conversations with agencies and clients with a proactive understanding of the business.

Barcelona Area, Spain

• Project Management: Plan and direct the implementation and delivery of projects.
• Account Management: Lead the management of Social Media Campaigns for different clients; day-to-day management of Marketing Managers and Digital Managers requests.
• Team Management: Lead a small team and coordinate the workflow between this and multiple stakeholders.
• Strategic planning on social networks: design Social Media Strategy for local and multinational companies.
• Content creation and conceptualization for social media channels: Facebook, Twitter Instagram and Instagram Stories introducing the brands in new social media advertising solutions.
• Conceptualization and implementation of social media campaigns.

Barcelona

• Management of the brand identity by using the best implementation guidelines both at local and European ATL campaigns.
• Development and implementation of local Social Media Campaigns, being the responsible of the Spanish’s social media channels.
• Management of MySony Spain data base and CRM program.
• Development of local advertising campaigns along with the main retailers (Amazon.es, Fnac.es, El Corte Inglés) and Sister Companies (Sony Mobile, Sony Music, etc.)
• Brand Activation Online Project: Lead the ramp-up the of the company’s online brand integrity project in Spain and Portugal.
• Sony Store and Sony Centers communication (direct channel): CRM strategy, integration on Sony's Social Media Platforms.

Barcelona

I was responsible for starting the implementation of Brand Activation Online Project for Spain and Portugal with the usage of Salesforce platform. I preserved brand integrity by monitoring the consistency and quality of our products in the main retailer’s websites.

Barcelona Y Alrededores, España

Planning, tracking, controlling and invoicing off-line advertising campaigns for big companies, such as Nestle, Casa Tarradellas, La Caixa, Reckitt Benckiser among others, on national TV channels (Antena 3 and La Sexta) and radio stations (Europa FM and Onda Cero).

Degree In Advertising And Public Relations, Diploma In Corporate Communication.

Master In Social Media Branding & Strategy

Mini Mba, Marketing