Edurne Jorda Email & Phone Number

Pleasanton, California, Us

San Francisco, Ca, Us

• Performance Marketing – Responsible for planning and executing performance marketing campaigns to attract qualified and diverse candidates in a highly competitive market. Continuously tested creative, messaging, formats and targeting resulting in a more than 5X increase in recruiter efficiency and leading to 10X hires over internal campaign targets.• Talent Battlecards – Developed talent battlecards to position DocuSign as an employer, as well as each function and each office, to enable consistent messaging across recruiting and hiring teams. Developed local competitor analysis with strengths and weaknesses of DocuSign vs. each competitor and come-backs to help recruiters win over more candidates.

San Jose, Ca, Us

• Led seller marketing, seller development programs, community, social and events. Responsible for the relationship with eBay’s millions of sellers (paying customers) – both professional sellers (SMBs) and consumer sellers – helping them scale and succeed. Managed team of ~25 employees and contractors, as well as vendors and call centers with over 100 people and a budget of ~$23M.• Forged relationships with eBay’s professional sellers (primarily SMBs; 10% of sellers; 80+% of revenues) by delivering highly personalized and relevant advice and best practices via calling programs, email and print newsletters, email campaigns, onsite content, in-person seller events, webinars, discussion boards, and other channels. • Transformed eBay’s approach to partnering with sellers, shifting from constant, unpredictable changes to becoming a reliable partner to sellers by grouping changes affecting sellers into 2-3 seller releases per year with time for sellers to adjust and take full advantage of the changes, delivering higher impact to eBay’s bottom line. Led the successful execution of 9 major seller releases over 4 years, including highly controversial changes affecting fees, search algorithms, seller standards and listings. • Represented sellers interests internally, influencing and sometimes helping to completely overhaul a wide-range of products, features and policies. • Transformed the PowerSeller Program initially focused on recognition into a platform for seller incentives to improve the buying experience – this later became the Top Rated Seller Program. Also led the Trading Assistant and Education Specialist programs. • Drove consumer seller acquisition and increased listing activity from existing sellers via development and execution of numerous projects. • Senior Manager, Home & Garden Category (2005-2006). Acting general manager of eBay’s Home Furnishings and Home Improvement $1.2B businesses.

Served clients in several sectors. Examples of specific projects include: Conceived and developed a chain of Asian day spas; Developed US expansion strategy for a Spanish textile company.

Es

For a Spanish group of companies deploying Internet technologies for enterprises and producing and distributing professional/industry content, as member of the executive management team, co-led the growth of the company from its inception into a team of 350 employees generating revenues of 24 million Euros for 2002 and EBITDA positive in December 2002. Shaped overall strategy by planning and successfully launching 3 business units: professional services, applications and platforms, and media. Led business operations and strategic and operational marketing. Raised €16 million investment that fully capitalized the company during challenging financial markets in December 2001, leveraging professional network to accomplish this. Led the acquisition and integration of Tecnipublicaciones, the leading Spanish media company of specialized industry and professional content. Developed strategic partnerships with Sun Microsystems, Sybase, Bea Systems, Nokia, Software AG, SmartLogik, and others, to create, deploy, and/or jointly market and sell the company’s solutions and services.

Brussels, Be

For a leading international strategy and management consulting firm, conducted and managed over a dozen strategy and management consulting projects for tier-1, leading companies in both Spain and Portugal in the telecommunications, Internet/electronic commerce, banking, and information technology (IT) industries. Expertise in market & competitive assessments, business strategy & planning, Internet services & strategy, electronic commerce, content-based services and product development. Clients included: EDP (the electric company in Portugal), CGD (largest bank in Portugal), Oni, Retevisión, Amena, Gas Natural and Aceralia. Sample projects included launching an ISP, B2B and B2C strategy, e-business banking strategy, business expansion strategy and M&A.

For a textile manufacturer, planned and implemented the company’s marketing and business development strategy for textile industry trade shows and conferences. Analyzed the cost structure and profitability of all of the company’s products, including direct and indirect cost components.

Mba, Major In Finance

Cems Masters Degree, Major In International Management