I create brands, manage marketing and the strategic plan, coordinate actions, structure the business and work on the development of all work. All together with the team formed for each job and with a single purpose: taking care of each business in an integrated way, generating brand value, growth and expansion. Whether through consultancy or project development, in a dynamic, creative and objective way for each project. Listening, organizing, creating and expanding the brand and business and… Show more I create brands, manage marketing and the strategic plan, coordinate actions, structure the business and work on the development of all work. All together with the team formed for each job and with a single purpose: taking care of each business in an integrated way, generating brand value, growth and expansion. Whether through consultancy or project development, in a dynamic, creative and objective way for each project. Listening, organizing, creating and expanding the brand and business and all its spheres.Main Customer (mining area): Core CaseIn 2019 I structured the company's marketing and branding department. Among the work carried out and which continues in continuity is the development of the entire workflow using software; creating a website with 4 languages; online and offline support materials; the creation of more than 10 stands for events and festivals; product launches; contracting and coordinating ESG seals for production; strategic planning for entering the foreign market (Canada and Chile) with integrated communication; the implementation of an online channel; the management of social networks with more than 12 times growth in users and interactions. And in this way, helping the company to become a leader in its segment.In terms of Sustainability Actions, I created the environmental co-branding project We Nature, which aims to raise awareness and create products made from trash collected on beaches and hillsides.Other Segments of Expertise: Health, Civil Construction, Sports and Sustainability — Show less

Responsible for managing the Mormaii brand strategy in the brand’s licensing department; Coordinated the marketing and communication processes for five Mormaii licenses with the internal team; I Determined products naming and mix with the aim of reducing noise and having effective communication.Other In-company projects:- Official Presentation of the Brand;- Mormaii Experience: call up Interns from the Fashion sector to work 1 week within the company; - Aero Mormaii:… Show more Responsible for managing the Mormaii brand strategy in the brand’s licensing department; Coordinated the marketing and communication processes for five Mormaii licenses with the internal team; I Determined products naming and mix with the aim of reducing noise and having effective communication.Other In-company projects:- Official Presentation of the Brand;- Mormaii Experience: call up Interns from the Fashion sector to work 1 week within the company; - Aero Mormaii: Scientific Article on Sensory Branding; Show less

I worked in Advertising Agencies as an Art Director, creating campaigns, promoting the integration of on and offline channels, developing fair projects, editing videos, building websites and UI design - specifically in the city of Curitiba, Brazil. I also formed a partnership with a Design Studio and owned a sportswear brand, where I worked on product development and brand management.Brands served: Boticário, Volvo, HSBC, Mormaii, Volkswagen, Coca-Cola Jeans, Beagle, Naguchi, Estado do… Show more I worked in Advertising Agencies as an Art Director, creating campaigns, promoting the integration of on and offline channels, developing fair projects, editing videos, building websites and UI design - specifically in the city of Curitiba, Brazil. I also formed a partnership with a Design Studio and owned a sportswear brand, where I worked on product development and brand management.Brands served: Boticário, Volvo, HSBC, Mormaii, Volkswagen, Coca-Cola Jeans, Beagle, Naguchi, Estado do Paraná and Brookfield. Show less