At Wise Hands we maximize the inclusion of deaf and the hearing impaired community, combining technology and education to provide organizations a smart and efficient way to create value through solid and complete DE&I initiatives.We are the world's first one shop stop Include Tech and considered the startup of the year in IT services by The Globee Awards in 2021.

Woke is a fast-growing startup, a benchmark in C-level executive search, which uses technology and data to revolutionize talent management processes and high performance career management.As a peopletech, our digital and customized solutions lead people in a continuous process of self-knowledge and self-development, enhancing their careers and forming the leaders of the future.Challenges and deliverables include:>> Build brand reputation and authority by creating powerful storytelling>> Establish and strengthen demand generation processes in digital media>> Develop, test and scale digital products (SaaS)>> Develop a high performance team>> Building a scalable business and support fund raising process>> Innovate and adap

Reporting to the CEO and leading a team of 11 people, I was responsible for leading demand generation initiatives for the corporate (B2B), distribution and retail (B2B2C) channels, which directly contributed to ~25% of the organization's total revenue in time course.>> Structuring the loyalty program and relationship with distribution channels>> Management of the performance of the trademarketing team at the PoS>> Development of the Ecommerce model and presence in digital channels (D2C)>> Demand generation and sales funnel management strategies for corporate businesses (B2B)

Reporting to the CEO, I led a team of 40 people responsible for support and sales of services to B2B and B2C customers, implementing technological solutions, forming a high performance team and implementing process improvements. Some results include:>> 25% reduction in warranty cost within 18 months>> We kept the RA1000 score (end user service quality score), excellence in service according to Reclame Aqui>> 20% increase in customer satisfaction in our authorized service centers>> 30% reduction in cost of spare parts inventory>> Structuring support processes and sales of corporate services>> It was made possible to leverage the career of 20% of employees in the area

Reporting to the Director of New Corporate Business, I led a team of 5 senior product managers, with an emphasis on corporate business in the printing outsourcing, textile printing, video projectors and commercial automation markets.>> Development of new business models and corporate distribution channels>> Strategic product planning, portfolio, pricing and Go-to-Market>> P&L management of each BU>> Highlighted results include a 20pp increase in market share in the video projector segment in two years and GTM management for the textile printer portfolio.

Founded in September 1987, the Brazilian Association of Automation for Commerce (AFRAC) was initially created to represent the interests of manufacturers and resellers of equipment for the sector. Joining efforts and engaging with other Entities to strengthen the segment in Brazil, it became a multi-sector, non-profit entity. In 2015, the Association had its corporate name changed to Associação Brasileira de Automação para Commerce, enabling greater representation of all sectors.>> I coordinated the association's rebranding and digital positioning.

Reporting to the VP of the area and with regional responsibility for Latin America, I was the BU's first hire and had the mission of structuring the organization's LED lighting and photovoltaic solar energy business area.>> From zero to US$1M in sales pipeline for the lighting business.>> Creation of strategic partnerships with channels, integrators and specifiers in the lighting and solar energy businesses.

Responsible for business development in the diagnostic imaging market and management of strategic accounts such as HCor, Santa Casa de Misericórdia de São Paulo and Hospital Samaritano.>> Appointed Green Belt and responsible for implementing the key account management project at the BU>> I actively participated in the development of the unprecedented pay-per-use business model for high value-added equipment.

>> Responsible for the budget and trademarketing initiatives in the Benelux region, managing retail demand generation activities in 7 countries.>> Responsible for sales and development of automotive lighting business in Portugal.

>> Coordinated the launch plan and sales of high value-added products, generating sales in the first year of over two million euros (15% of annual turnover).>> Inserted the company in the aftermarket tuning segment, doubling the average ticket of the product category.

>> Led annual sales contracts in international accounts, such as Magnetti Marelli and Valeo, consolidating and managing the demands of subsidiaries.>> Coordinated processes of negotiation and approval of products for automotive industries such as VW, Ford, PSA and FIAT.