In my role as Product and UX Designer at Icelandair, I am entrusted with the crucial task of enhancing the travel booking experience for our esteemed customers. My primary focus is on the Flight Booking Engine, where I take the lead in redesigning and optimizing its usability and functionality.- Spearheading the redesign efforts of Icelandair's Flight Booking Engine to ensure seamless navigation and heightened user satisfaction.- Collaborating closely with cross-functional teams, including Package Booking Engine, Web, and App teams, to establish cohesive design strategies across all platforms.- Actively engaging with all product teams to provide valuable insights and expertise, thereby enhancing overall user experiences.- Developing a comprehensive design system tailored to meet the diverse needs of our various products, thereby ensuring consistency and efficiency in design implementation.

As a UX designer with a focus on visual design, I have had the opportunity to work with the WW Digital Channel team at Apple, driving the development and growth of digital strategies across Apple channels.I have been responsible for building a consistent and uniform premium Apple eCommerce experience for third-party merchants across 90+ different countries, developing front-end experiences, tracking and monitoring performance, and exploring opportunities to continually enhance CX and global platform features for merchandising success.With 3-5 years of eCommerce design experience, I bring strong knowledge of eCommerce merchandising, customer experience, and digital B2C brand sales on direct-to-consumer websites.In addition to my design responsibilities, I collaborate cross-functionally with other Apple internal teams, including Marcom, UX, Product Management, and external design and technology agencies to execute my vision.My global mindset and knowledge of eCommerce in different markets, including Europe, LATAM, APAC, and MENA, allow me to bring unique perspectives to the table. As a BFA graduate, with international experience and the ability to communicate in multiple languages, I am confident that I would be a valuable addition to any team.

Designed websites, apps, and other brand interactive elementsCreated logos and brand elements for products and businessesDeveloped signage and wayfinding systems for business andgovernment entitiesCollaborated directly with the Art and Creative Directors todesign and produce promotional displays, packaging, andmarketing brochures for products and services

Ideated and created new promotional directions for youngpeople to break into the world of eSports, in collaborationwith Red Bull.

Led UI design team on Sano, assuring accountability for allaspects of the designIdeated new directions for Astrobee, a free-flying roboticsystem for the ISS, in collaboration with industrial designersEstablished mental, physical, and social health solutions andprotocols to be controlled by Astrobee.

Designed websites, apps, and other brand interactive elementsCreated logos and brand elements for products and businessesDeveloped signage and wayfinding systems for business andgovernment entitiesCollaborated directly with the Art and Creative Directors todesign and produce promotional displays, packaging, andmarketing brochures for products and services

Sold skincare and hair products, imported from Australiaand the USA.Created marketing content, including web presence, forBlaqmaskisland, Gemil Training, AMA Apartments, VBUmboðið, Mimosa Marketing, Anchors Ísland and Valur FC.