Ed Vurd Email and Phone Number
Strategic and results-driven Digital Marketing Expert with over 12 years (9 for the U.S. market) of experience specializing in growth, performance, and full-funnel marketing, to promote 40+ digital products. Successfully managed a 50-person team. Proven in all phases of revenue growth, marketing development, tracking & measurement, reporting, and KPI achievement while multitasking to drive highly successful teams.• Paid Media: Google Search/Display/Video | Facebook | LinkedIn | TikTok | Snapchat | Taboola etc.• Analytics & Tracking: Google Analytics 4| Voluum | Binom | Redtrack | Call Tracking• Cross-Channel End-to-End Customer Funnels Building• High-Converting Landing Pages Development• Unit Economics Calculation• Additional professional tools: Chatbots, Email & SMS marketing tools, Miro, Slack, Photoshop.• Leadership: Third-Party Management, Collaboration & Communication, Team Leadership.
Unicorn Pro
View- Employees:
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Chief Marketing Officer, FounderUnicorn Pro Aug 2016 - PresentSan Francisco Bay Area / Kyiv, UkraineKey Contributions:• Spearheaded a 50-person team using effective management and strategy while working with a pay-on-result model.• Grew the company's annual gross profit from $0 to $4,000,000 by successfully developing the team, creating numerous procedures, and executing meticulous strategy.• 90% of all marketing promotions for the U.S. market.
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Digital Marketing ManagerProshred® Security Jan 2023 - Jun 2023Toronto, Ontario, CanadaDirected paid advertisement performance and analytics for 20 corporate locations to improve paid traffic performance metrics and grow overall revenue.Key Contributions:• Increased performance for Google ads search campaign (x2.6 lower CPA, x1.79 lower CPC, 53% higher CTR).• Drove the end-to-end campaign process, including setup, supervision, and reporting.• Identified and resolved issues for calls and lead tracking to reduce costs and execute effective use of the marketing budget.• Improved Google Analytics for tracking to streamline operations and improve accuracy. -
Ceo, Co-FounderUcoder Aug 2021 - Feb 2022Kyiv, UkraineDeveloped and promoted Ucoder, an online code-learning platform, for Ukraine, Nigeria, India, and the U.S.Key Contributions:• Realized a 300% ROI by improving the customer acquisition cost to revenue rate 1:3.• Increased Lead-to-Sale conversion rate from 1.1% to 8.2% using marketing funnels.• Developed and launched the minimum viable product in 3 weeks using efficient and effective operational tactics. -
Ceo, Co-FounderAlgortm - Tech Courses Marketplace Sep 2020 - Jul 2021Kyiv, UkraineCollaborated to unite 15 Ukrainian tech boot camps to teach the 20 most in-demand digital professions.Key Contributions:• Filmed 16 video interviews for various digital professions on the technology courses marketplace platform.• Partnered with high-profile companies in the Ukrainian market, including Ubisoft, GlobalLogic, EPAM, MacPaw, Genesis, and Luxoft. -
AuthorYoutube Channel (Tech) "It На Миллиард" May 2020 - Jul 2021Kyiv, UkraineCreated an educational YouTube channel, https://www.youtube.com/@tech_ , to provide information on various topics while earning over 400K views to date.Key Contributions:• Originated, developed, and executed 41 informative videos on numerous topics, including startups and tech professions.• Collaborated with and interviewed experts from high-profile companies, including Ubisoft, GlobalLogic, EPAM, MacPaw, Luxoft, and others. -
Product ManagerViespire.App - Makes Your Photos Alive. May 2018 - Feb 2019Kyiv, UkraineAchievements:• The app was designed from zero to the final working version in 7 months. • Designed the product functionality and interface. -
Senior Marketing SpecialistGenesis Tech Feb 2016 - Aug 2016Kyiv, Ukraine• Accomplished ranking as the top profitable marketer in the team based on an innovative and effective strategy.• Directed, mentored, and coached a team of 3 marketing specialists. -
Marketing SpecialistGenesis Tech Mar 2015 - Feb 2016• Earned status as the highest achieving (most profitable) marketing specialist on the team in under 2 months.• Secured all quarterly personal KPIs in all periods using excellent organization and technical skills.
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Marketing SpecialistClicksite - Marketing Agency Jan 2012 - Jan 2015Directed the creation and execution of Google ads, display ads creation, and landing page development/improvement to increase the conversion rate.
Ed Vurd Education Details
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Startup And Project Management -
Product Grow Management -
Scrum Ukraine (Scrum.Ua)Scrum Alliance, Icagile, Kanban Multimodal Program. -
“U Skillz” Campus In San Francisco
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Master'S Degree
Frequently Asked Questions about Ed Vurd
What company does Ed Vurd work for?
Ed Vurd works for Unicorn Pro
What is Ed Vurd's role at the current company?
Ed Vurd's current role is Digital Marketing Expert with 11y Experience | Specializing in the USA Market.
What schools did Ed Vurd attend?
Ed Vurd attended Y Combinator, Genesis Startup Academy Together With Meta, Scrum Ukraine (Scrum.ua), “u Skillz” Campus In San Francisco, V. N. Karazin Kharkiv National University.
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