Ed Vurd Email & Phone Number

San Francisco Bay Area / Kyiv, Ukraine

• Key Contributions:
• Spearheaded a 50-person team using effective management and strategy while working with a pay-on-result model.
• Grew the company's annual gross profit from $0 to $4,000,000 by successfully developing the team, creating numerous procedures, and executing meticulous strategy.
• 90% of all marketing promotions for the U.S. market.

Toronto, Ontario, Canada

• Directed paid advertisement performance and analytics for 20 corporate locations to improve paid traffic performance metrics and grow overall revenue.Key Contributions:
• Increased performance for Google ads search campaign (x2.6 lower CPA, x1.79 lower CPC, 53% higher CTR).
• Drove the end-to-end campaign process, including setup, supervision, and reporting.
• Identified and resolved issues for calls and lead tracking to reduce costs and execute effective use of the marketing budget.
• Improved Google Analytics for tracking to streamline operations and improve accuracy.

Kyiv, Ukraine

• Developed and promoted Ucoder, an online code-learning platform, for Ukraine, Nigeria, India, and the U.S.Key Contributions:
• Realized a 300% ROI by improving the customer acquisition cost to revenue rate 1:3.
• Increased Lead-to-Sale conversion rate from 1.1% to 8.2% using marketing funnels.
• Developed and launched the minimum viable product in 3 weeks using efficient and effective operational tactics.

Kyiv, Ukraine

• Collaborated to unite 15 Ukrainian tech boot camps to teach the 20 most in-demand digital professions.Key Contributions:
• Filmed 16 video interviews for various digital professions on the technology courses marketplace platform.
• Partnered with high-profile companies in the Ukrainian market, including Ubisoft, GlobalLogic, EPAM, MacPaw, Genesis, and Luxoft.

Kyiv, Ukraine

• Created an educational YouTube channel, https://www.youtube.com/@tech_, to provide information on various topics while earning over 400K views to date.Key Contributions:
• Originated, developed, and executed 41 informative videos on numerous topics, including startups and tech professions.
• Collaborated with and interviewed experts from high-profile companies, including Ubisoft, GlobalLogic, EPAM, MacPaw, Luxoft, and others.

Kyiv, Ukraine

• Achievements:
• The app was designed from zero to the final working version in 7 months.
• Designed the product functionality and interface.

Kyiv, Ukraine

• Accomplished ranking as the top profitable marketer in the team based on an innovative and effective strategy.
• Directed, mentored, and coached a team of 3 marketing specialists.

• Earned status as the highest achieving (most profitable) marketing specialist on the team in under 2 months.
• Secured all quarterly personal KPIs in all periods using excellent organization and technical skills.

Directed the creation and execution of Google ads, display ads creation, and landing page development/improvement to increase the conversion rate.

Startup And Project Management

Winter 2022 Build Sprint

Product Grow Management

“Ucoder” startup was 1 of 33 to participate among 1000+ competitive startups.

Scrum Alliance, Icagile, Kanban Multimodal Program.

Education record

12 days campus in San Francisco dedicated to studying the Silicon Valley ecosystem and startups.

Master'S Degree