Edvyn Lee Email & Phone Number

Singapore

• Increasing the exposure of Genting Rewards brand. Overseeing and conceptualize various agreements between Casino and other BUs. Significant improvement of the Genting Rewards brand exposure was seen throughout the.
• Being tasked and deliver the result by improving overall member’s benefits by more than 50%.
• Introducing new ideas to reduce cost and increasing the revenue at the same time
• Creating and designing campaigns and promotion targeting new and existing loyalty member.
• Slower downgrade and faster upgrade for member.
• Taking care mass & VIPs and ensure member’s reinvestment rate are carefully monitored.

Singapore

• Handling Mass and Premium Mass Marketing.
• Drafting, planning and to meet goals of Casino programme, eg Creating programme to reach and drive back Premium Player every month.
• Liaising with Malaysia travel agents to increase traffic to Casino.
• Major portfolio involves including the planning and execution of new Genting Rewards structure, ensuring sub-BUs involved are in-sync and collaborates to ensure the launch is a success.

• Perform business development by creating new accounts and sources
• Understanding clients’ business and identifying their recruitment needs
• Provide advice and knowledge on market / industry movement relating to recruitment needs
• Sourcing of suitable candidates through jobs portal, advertisement, referrals or networking
• Carry out screening, selection of applicants through phone / face to face interviews
• Understanding and advice applicants on career progression and advancement

Malaysia

• Membership Services Department
• Provide memorable guest experience with innovative and differentiated services
• Daily operation of membership card (Membership Card type - Classic and above) - Genting World Card
• Perform cashiering function
• Handling customer query, suggestion, complaint whether face to face or over the phone and feedback to superior
• Promote and support upcoming marketing/show and events activities

Education record

Education record