Edward Smith Email & Phone Number

Everett, Wa, Us

Seattle, Washington, United States

Talented oversight of analytics, marketing, sales, customer experience, and data operations, including system administration, sprint planning, organizational strategy, campaign execution, and optimization of technical systems. Management of team's, tools, sales compensation, and vendor contractor groups for salesforce engineering consulting and moderation, product inventory, pricing, and product launches.Key Skills: Strategic Pricing, Team Leadership, Operational Management, Data Analysis• $600K increase in bottom line margin and 61% increase in ARPU achieved through the strategic overhaul of the pricing model. • Leveraged Salesforce automation and custom Visualforce pages to integrate marketing resources into the sales workflow, boosting hand-raiser conversion rates by 35% and fostering synergy between marketing and sales teams, leading to exceeded targets.• $210K in monthly recurring revenue generated despite a 30% drop in traffic, by launching six new products within a year, surpassing revenue goals by 210%.• $350K in annual salary savings realized through strategic hiring and internal promotions, directly following a dramatic staff reduction.

Seattle, Washington, United States

Directed a team of sales, marketing, and data operations scaling business processes and systems efficiently. Mentored technical staff, managed vendors, sales forecasting, sales compensation management, pricing, and inventory oversight.Key Skills: Team Leadership, Data-Driven Strategy, Process Optimization, Vendor Management• 20% increase in booking rates for New Doctor Opportunities attained by developing a comprehensive monthly insight process, integrating targeted strategies including no-contact form messaging, and extending sequence durations.• Revolutionized sales forecasting and operational management with a math-based model, leading to an enhanced data-driven approach across the sales pipeline and directly doubling sales efforts in Q4.• $200K in annual savings and 30% reduction in SLAs achieved by integrating cross-functional team merging sales support, marketing operations, and data operations.

Greater Seattle Area

Led the creation of a new team to enhance revenue-focused insights, manage administrative tools, resolve tool-related issues, and drive actions to increase sales effectiveness. Leveraged data to boost the efficacy of marketing and sales, including testing marketing emails and refining communication strategies for optimal revenue generation.Key Skills: Strategic Automation, Data Analysis, Team Leadership, Revenue Forecasting• $41K in new acquisition revenue generated over six months by using advanced Python methodology, enhancing leads with automation.• 800% reduction in consultancy reliance and 15% decrease in churn requests accomplished by revamping the compensation system, bolstering team morale, and driving focus towards high-margin products.

Directed a team of analytics engineers onboarding new data, transforming existing data, and reducing technical debt in the data warehouse, enhancing overall efficiency and team dynamics.Key Skills: Conflict Resolution, Data Transformation, Team Management, Technical Communication• Spearheaded data platform migration from Looker to Google BigQuery, enhancing data processing speed by 30X and resolving inefficiencies for 250 cross-functional users.• Reduced query times by more than 95%, boosting productivity and user adoption, through overhaul of data tools.

Greater Seattle Area

Oversaw the merge of Data Science and Analyst teams, managing and collaborating with stakeholders in product, sales, and marketing. Focused on delivering actionable analytics for marketing attribution, sales lead scoring, and churn prevention, driving impactful changes department-wide.Key Skills: Cross-Functional Collaboration, Predictive Analytics, Stakeholder Management, Churn Reduction• 30% increase in content creation acquired within 3 months of launch, through the collaborative creation of innovative algorithm.• Boosted sales funnel by 10%, through the development of a predictive algorithm for providers.

Seattle

Crucial role in guidance of engineering team’s actions for continued strategic decision-making utilization. Focused on creating models and providing deep-dive insights into provider behavior and key mechanisms driving ROI and revenue.Key Skills: Data Modeling, Insight Generation, ROI Analysis, Sales Strategy Enhancement• Enhanced content addition by 27% through the implementation of a new dashboard tool that personalized content targets for sales accounts.• 15% increase in new account sales realized by creating a targeted lead scoring model.

Seattle, Washington, United States

Developed comprehensive scalable revenue reporting, translated insights into actionable strategies for sales and marketing, set vision for future projects, and provided engineering insights for business.Key Skills: Data Analysis, Strategic Planning, Revenue Reporting, Multi-Touch Marketing Attribution• 30% increase in cross-selling and ARPU attained by streamlining revenue reporting by 50%.• Increased marketing channel efficiency by 23% by architecting a multi-touch marketing attribution model, leading to optimizations based on a 40/60 lead source split.

Amarillo, Texas Area

Oversaw data analysis, EDI analysis, and data coordination teams across 123 stores, managing $400m in annual revenue. Concentration on pricing, finance, purchasing, IT, monitoring model stocks, troubleshooting turn issues, multi-business unit analytics training, and company reporting.Key Skills: Data Management, Process Optimization, Team Training, Financial Reporting• Reduced inventory variance dramatically from $2M to under $5K through process enhancements and rigorous reporting.• 10% sales growth achieved through optimizing Amazon pricing with real-time updates.

Amarillo, Tx

Played a pivotal role in analyzing store remodeling efforts to gauge profitability and drive actionable insights. Managed P&L statements for forecasting and developing innovative supply chain reports.Key Skills: P&L Management, Supply Chain Analysis, Budget Forecasting, Data-Driven Decision Making• Drove $5 million in incremental sales on emerging licenses by introducing license metadata, while securing 20% cost reduction through vendor negotiations.• 15% increase in profitability achieved by recreating P&L statements and effectively leveraging Hyperion.

Amarillo, Tx

Developed automated applications specialized in AB testing for design and subject line effectiveness, developing automated applications for single-use promotion codes.Key Skills: AB Testing, CRM Management, Data Modeling, Automated Systems Development• Grew CRM revenue by 200% through effective segmentation and A/B testing, increasing the share of revenue significantly.• $250K in consulting costs saved by mastering Unica Campaign, enabling targeted AB tests and enhancing CRM-driven revenue.

Amarillo, Tx

Analyzed call volume and managed staff. Developed shift adjustments, determined overtime needs, and reduced attrition. Maintained average 90 second answer speed for multiple business lines, enhancing customer service levels.Key Contributions:• Designed, implemented, and maintained access database to combine KPI reporting for remote call centers• Developed Visual Basic code resulting in 75% reduction in all primary reporting times.

Masters Of Data Science, Predictive Modeling, Machine Learning, 3.99

I specialize in machine learning on minority classes and strong visualization skills.

Bachelor Of Arts (B.A.), English Language And Literature, General