Edward Smith Email and Phone Number
Throughout my career in revenue operations, I have established a record of success driving results in comprehensive marketing, sales, customer success, data analysis, and management. My understanding of the complex interplay between data analytics, market trends, and operational management coupled with my ability to innovatively reimagine workflow processes has led to expansive revenue generation. I have a deep knowledge of implementing strategic pricing, data-driven strategies, and effective team leadership to boost substantial improvements in sales conversions, and team efficiency.Recognized as an excellent coach, communicator, problem-solver, and relationship-builder, I pride myself on being an authentic leader, devoted to building trust with peers, subordinates, clients, and executive teams. I excel in high-pressure environments, adeptly harness data for informed decision-making, and am passionate about helping others realize career objectives as a primary means of accomplishing company goals.I am a collaborative, highly inspirational leader who has: • Spearheaded pricing model overhaul, resulting in a $600K increase in bottom line margin and a remarkable 61% rise in average revenue per user.• Orchestrated the launch of six innovative products within a single year, exceeding revenue goals by 210% and generating an additional $210K in monthly recurring revenue.• Led a cross-functional team to a 30% reduction in service level agreements, saving $200K annually, highlighting skills in team leadership and process efficiency.✨Proven Analytics Skills in✨✨Marketing Analytics✨• Significant Ad Attribution Experience • Multi-channel marketing attribution • Behavioral Analytics• Customer Segmentation Implementation• CAC and LTV analysis• Tracking Systems (AWS Kinesis, Google Analytics, Adobe Analytics)• Paid Marketing Analytics (Google Ad Manager, Google Ads, and Facebook/Instagram)• CRM Management (Salesforce, Hubspot)• Email System Algorithms and Design (Iterable, Marketo, AWS)• Total Addressable Market Analysis (TAM)✨Product Analytics✨• Root Cause Analysis• Event Tracking• A/B & Multivariate Testing• Bayesian and Small Sample Size Testing• Feature reporting and innovation• Optimizely and Launch Darkly✨Tech Skills✨• Highly Advanced SQL• Python, R• Advanced Prompt Engineering• Advanced-Data Engineering• Bigquery, AWS Redshift, Informix, DB2, K• Salesforce Apex and Visualforce• Advanced Data De-duplication methods
Hfd
View- Website:
- healthcarefinancedirect.com
- Employees:
- 185
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Director Of Revenue Operations And AnalyticsHfdEverett, Wa, Us
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Director Of Revenue OperationsHfd Jul 2024 - Present
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Director Of Revenue Operations And AnalyticsRealself Mar 2022 - Jul 2024Seattle, Washington, United StatesTalented oversight of analytics, marketing, sales, customer experience, and data operations, including system administration, sprint planning, organizational strategy, campaign execution, and optimization of technical systems. Management of team's, tools, sales compensation, and vendor contractor groups for salesforce engineering consulting and moderation, product inventory, pricing, and product launches.Key Skills: Strategic Pricing, Team Leadership, Operational Management, Data Analysis• $600K increase in bottom line margin and 61% increase in ARPU achieved through the strategic overhaul of the pricing model. • Leveraged Salesforce automation and custom Visualforce pages to integrate marketing resources into the sales workflow, boosting hand-raiser conversion rates by 35% and fostering synergy between marketing and sales teams, leading to exceeded targets.• $210K in monthly recurring revenue generated despite a 30% drop in traffic, by launching six new products within a year, surpassing revenue goals by 210%.• $350K in annual salary savings realized through strategic hiring and internal promotions, directly following a dramatic staff reduction. -
Senior Manager Of Revenue OperationsRealself Feb 2021 - Mar 2022Seattle, Washington, United StatesDirected a team of sales, marketing, and data operations scaling business processes and systems efficiently. Mentored technical staff, managed vendors, sales forecasting, sales compensation management, pricing, and inventory oversight.Key Skills: Team Leadership, Data-Driven Strategy, Process Optimization, Vendor Management• 20% increase in booking rates for New Doctor Opportunities attained by developing a comprehensive monthly insight process, integrating targeted strategies including no-contact form messaging, and extending sequence durations.• Revolutionized sales forecasting and operational management with a math-based model, leading to an enhanced data-driven approach across the sales pipeline and directly doubling sales efforts in Q4.• $200K in annual savings and 30% reduction in SLAs achieved by integrating cross-functional team merging sales support, marketing operations, and data operations.
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Revenue Operations ManagerRealself Jan 2020 - Jan 2021Greater Seattle AreaLed the creation of a new team to enhance revenue-focused insights, manage administrative tools, resolve tool-related issues, and drive actions to increase sales effectiveness. Leveraged data to boost the efficacy of marketing and sales, including testing marketing emails and refining communication strategies for optimal revenue generation.Key Skills: Strategic Automation, Data Analysis, Team Leadership, Revenue Forecasting• $41K in new acquisition revenue generated over six months by using advanced Python methodology, enhancing leads with automation.• 800% reduction in consultancy reliance and 15% decrease in churn requests accomplished by revamping the compensation system, bolstering team morale, and driving focus towards high-margin products.
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Manager Of Analytics EngineeringRealself May 2019 - Dec 2019Directed a team of analytics engineers onboarding new data, transforming existing data, and reducing technical debt in the data warehouse, enhancing overall efficiency and team dynamics.Key Skills: Conflict Resolution, Data Transformation, Team Management, Technical Communication• Spearheaded data platform migration from Looker to Google BigQuery, enhancing data processing speed by 30X and resolving inefficiencies for 250 cross-functional users.• Reduced query times by more than 95%, boosting productivity and user adoption, through overhaul of data tools.
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Senior Data ScientistRealself Jan 2019 - May 2019Greater Seattle AreaOversaw the merge of Data Science and Analyst teams, managing and collaborating with stakeholders in product, sales, and marketing. Focused on delivering actionable analytics for marketing attribution, sales lead scoring, and churn prevention, driving impactful changes department-wide.Key Skills: Cross-Functional Collaboration, Predictive Analytics, Stakeholder Management, Churn Reduction• 30% increase in content creation acquired within 3 months of launch, through the collaborative creation of innovative algorithm.• Boosted sales funnel by 10%, through the development of a predictive algorithm for providers.
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Data ScientistRealself Jan 2018 - Dec 2018SeattleCrucial role in guidance of engineering team’s actions for continued strategic decision-making utilization. Focused on creating models and providing deep-dive insights into provider behavior and key mechanisms driving ROI and revenue.Key Skills: Data Modeling, Insight Generation, ROI Analysis, Sales Strategy Enhancement• Enhanced content addition by 27% through the implementation of a new dashboard tool that personalized content targets for sales accounts.• 15% increase in new account sales realized by creating a targeted lead scoring model.
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Senior AnalystRealself Jan 2017 - Dec 2017Seattle, Washington, United StatesDeveloped comprehensive scalable revenue reporting, translated insights into actionable strategies for sales and marketing, set vision for future projects, and provided engineering insights for business.Key Skills: Data Analysis, Strategic Planning, Revenue Reporting, Multi-Touch Marketing Attribution• 30% increase in cross-selling and ARPU attained by streamlining revenue reporting by 50%.• Increased marketing channel efficiency by 23% by architecting a multi-touch marketing attribution model, leading to optimizations based on a 40/60 lead source split.
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Manager Of Inventory And AnalysisHastings Entertainment Inc. Apr 2016 - Jan 2017Amarillo, Texas AreaOversaw data analysis, EDI analysis, and data coordination teams across 123 stores, managing $400m in annual revenue. Concentration on pricing, finance, purchasing, IT, monitoring model stocks, troubleshooting turn issues, multi-business unit analytics training, and company reporting.Key Skills: Data Management, Process Optimization, Team Training, Financial Reporting• Reduced inventory variance dramatically from $2M to under $5K through process enhancements and rigorous reporting.• 10% sales growth achieved through optimizing Amazon pricing with real-time updates. -
Lead AnalystHastings Entertainment Inc. Apr 2014 - Apr 2016Amarillo, TxPlayed a pivotal role in analyzing store remodeling efforts to gauge profitability and drive actionable insights. Managed P&L statements for forecasting and developing innovative supply chain reports.Key Skills: P&L Management, Supply Chain Analysis, Budget Forecasting, Data-Driven Decision Making• Drove $5 million in incremental sales on emerging licenses by introducing license metadata, while securing 20% cost reduction through vendor negotiations.• 15% increase in profitability achieved by recreating P&L statements and effectively leveraging Hyperion.
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Crm AnalystHastings Entertainment Sep 2013 - Apr 2014Amarillo, TxDeveloped automated applications specialized in AB testing for design and subject line effectiveness, developing automated applications for single-use promotion codes.Key Skills: AB Testing, CRM Management, Data Modeling, Automated Systems Development• Grew CRM revenue by 200% through effective segmentation and A/B testing, increasing the share of revenue significantly.• $250K in consulting costs saved by mastering Unica Campaign, enabling targeted AB tests and enhancing CRM-driven revenue.
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Associate Business AnalystAig May 2011 - Sep 2013Amarillo, TxAnalyzed call volume and managed staff. Developed shift adjustments, determined overtime needs, and reduced attrition. Maintained average 90 second answer speed for multiple business lines, enhancing customer service levels.Key Contributions:• Designed, implemented, and maintained access database to combine KPI reporting for remote call centers• Developed Visual Basic code resulting in 75% reduction in all primary reporting times.
Edward Smith Education Details
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English Language And Literature, General
Frequently Asked Questions about Edward Smith
What company does Edward Smith work for?
Edward Smith works for Hfd
What is Edward Smith's role at the current company?
Edward Smith's current role is Director of Revenue Operations and Analytics.
What schools did Edward Smith attend?
Edward Smith attended Southern Methodist University, West Texas A&m University.
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Edward Smith
Vice President At Goldman Sachs Asset Management - Multi Asset Solutions Portfolio ManagementNew York, Ny2goldmansachs.com, gs.com1 (212) 6XXXXXXX
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