Edward Diaz Email & Phone Number

Salt Lake City, Ut, Us

Salt Lake City Metropolitan Area

- Proven success in executing paid social media demand gen and lead gen strategies with budgets over $100K per month.
- Strategized and executed plans to engage audiences across all stages of the sales funnel.
- Proficient in delivering insightful campaign performance reports and providing actionable recommendations.
- Skillful use of 1st and 3rd party data to construct targeted custom audiences for social platform optimization.
- Create multi-channel nurture programs to re-engage potential prospects.
- Implement ABM strategies while leveraging DSP and display ads.

Salt Lake City Metropolitan Area

Salt Lake City, Utah, United States

- Spearheaded and managed paid social media campaigns across Google AdWords, Facebook, LinkedIn, and YouTube platforms.
- Optimized SEO and SEM tactics for multiple company websites, enhancing visibility and driving traffic.
- Produced engaging creative assets tailored for effective utilization in paid campaigns
- Create lead generation campaigns to optimize quality leads for multiple facets of business. Developed and executed lead generation initiatives, elevating the quality of leads across various business sectors.
- Crafted targeted paid advertising strategies, adeptly catering to both B2B and B2C market segments.
- Oversaw reputation management endeavors, maintaining a positive brand image and online presence.
- Collaborated closely with the Sales Team to develop and implement targeted marketing campaigns, resulting in significant increases in closed-won deals.

Sandy, Utah, United States

****Pandemic Layoff****

- Manage owned and paid social profiles for clients resulting in more than 4 million Impressions and 3,200,000 users reached each month.
- Developed and managed paid social strategies for 10 plus clients.
- Curate paid social media strategies to fit client’s needs with the most up-to-date social media tactics.
Social media ad tactics include lead generation, dynamic catalog ads, conversion, video view, offer claims, and promoted post.
- Leverage social media campaigns to support radio buys, television buys, direct mail, PPC, and SEM.
- Manage and optimized CRM systems to streamline lead management for the Sales Team.
- Create custom and retargeting audiences derived from 1st party data such as customer lists, offline conversion, and social media engagement.
- Create content assets for sales events, monthly promotions, branding content and charity tie-in.
- Conduct monthly planning and reporting meeting with clients.
- Curate Bi-weekly reports and social media audits using Facebook Ads Manager and Google Analytics to showcase real-time performance and give expert insight.
- Manage customer generating content, comments, and reviews. Manage chat bot.
- Schedule organic content through CMS platforms (Sprout Social and OnlyPult).

San Jose

- Manage paid and owned social profiles for clients and internal brands.
- Engage actively with comments, mentions and user generated content.
- Design and develop creative content, including graphics, images, and visuals for various owned and paid channels.
- Ensure linguistic and cultural relevance in all translations for diverse audiences.
- Schedule post using CSM platforms (Hootsuite and Later).
- Curate and organize content library for easy accessibility and utilization.
- Craft compelling paid social media ad campaigns aimed at driving sales and conversions.
- Analyze social media metric and identifying trend to optimizing performance.
- Formulate effective strategies to identify and engage relevant influencers for brand partnerships.
- Develop and execute a weekly newsletter using Mailchimp for distribution to the mailing list.
- Evaluate partnership performance and feedback to refine further collaborative efforts with partners.

San Jose

- Managed social profiles for Konjoe LLC owned brands.
- Implemented strategic tactics to organically boost follower count across multiple platforms.
- Curated content to showcase products and services.
- Proficiently edited photos in Adobe Lightroom and Photoshop. while skillfully editing videos in Final Cut Pro.
- Conceptualized and crafted compelling promotional content for brand collaborations, ensuring a seamless fusion of brand aesthetics and messaging.
- Generated and nurtured leads, culminating in over $180,000 in closed won deals.
- Managed client relationships and provided dedicated support for closed deals sourced via social platforms, ensuring exceptional service delivery and fostering long-term partnerships.

Sofa Market

- Formulated strategic marketing plans and fostered partnerships to increase revenue for both the brand and affiliated partners.
- Crafted compelling promotional content tailored to elevate brand presence and resonate with target audiences.
- Developed and executed monthly affiliate programs strategically designed to heighten brand visibility and stimulate increased engagement.
- Established a comprehensive content library strategically curated for various social platforms.

Pebble Beach, Ca

- Led a team of 25 employees/volunteers, overseeing operations for the On-Course Food & Beverage Tent and bar tent.
- Resolved inventory requirements proficiently for food and bar tents, ensuring seamless operations and adequate supplies.
- Planned and managed a banquet for 150 guests, meticulously handling budgeting and organization for a successful event.
- Strategized and executed meal plans for 34 employees, skillfully managing both budgeting and logistical organization.

San Jose

- Contributed to organically scaling a Facebook page to 500,000 followers, achieving an annual growth rate of 100,000 followers.
- Utilized consumer-generated content as a catalyst to drive the growth of the page, fostering engagement and expanding the audience reach.
- Translated all Facebook posts and content from English to Spanish, ensuring a broader audience reach and inclusivity.
- Managed and maintained the reputation of the brand, ensuring positive public perception.
- Monitored and tracked organic Key Performance Indicators (KPIs) to evaluate the performance and effectiveness of our natural growth strategies.