Practice & Business Development, Content Creation and Training Delivery for CTR Factor, a nationwide firm specializing in leadership, diversity and inclusion. CTR Factor is a lead business performance improvement firm offering advisory and execution services based on a proprietary, uniquely effective inclusive leadership platform in diverse environments to 125 clients in 13 different industry sectors. Advisory services include inspirational speaking, leadership development, workshop training, executive coaching, management consulting, environmental assessments, and digital platforms. Execution services include revenue growth, expense reduction, customer experience, operations excellence, and employee engagement & diversity.

Management Consulting with focus areas in Strategic Planning, Diversity & Inclusion, Employee Resource Group engagement, Marketing Communications, Ethical Use of Tech for Social Good for domestic and international programs & projects. • Ambassador at the We Are All Human Foundation, Hispanic Star San Francisco Silicon Valley Hub Lead #WeAreAllHumanAmbassador. Mission: To advocate for every human to be respected, empowered by focusing on our common humanity. We are devoted to diversity & inclusion as a way to achieve equity. • Mentor, Miller Center for Social Entrepreneurship, Santa Clara University. Accelerate Entrepreneurship to end Global Poverty and protect the planet.

• Resolved IT system gaps to coordinate Supply Chain Leads, respective Contractor Vendors, Bus. Unit Directors, Stakeholders to convert, update Contractor Contracts for our Digital Business Unit. • Resolved past due invoices 100% when assigned to validate, manage new vendor billing system charging funded projects. Provided support to Directors, Supervisors to process Vendor invoices and approve payments. • Group AVP designated me 2018 Business Continuity Planning Lead recognizing my success resolving system issues.

• To reduce Digital Retail & Care expenses, led Corp. Finance & our Bus. Ops. team to create a separate instance of CMPM to track, charge hours to funded projects. • To manage eCommerce budgets, provided project work estimates, assigned metrics reporting resources for enhancement initiatives across Entertainment Sales, Mobility, Self-Service-Support, ID Mgmt. and Chat areas.• Worked with Stakeholders to ensure KPIs were in requirements to meet corporate % Digital transaction goals.

• Led initiatives with metrics requirements across Wireless, Wireline, TV, Sales, Self-Service/Support areas on att.com.• Partnered with Metrics Reporting Team and Cost Benefit Team to ensure key data points were in requirements to track, realize objectives in att.com Business Cases.• Coordinated with the eCom Analytics Platform Team to deliver project requirements, identify and manage project risks, communicate project status working with initiative PM team to att.com Leadership.

• Facilitated projects that monitored web site traffic for trends, use patterns to quantify customer habits, behaviors.• Tag Management POC - Led communication with Client/Tech. stakeholders, four vendors, Rapid Deployment & Jira teams with Use Case Scenarios on att.com & att.net for the best vendor selection. • To provide 24/7 support, enabled first off-shore Metrics Reporting vendor from Atlanta GA and Bangalore, India. Worked with International Supply Chain, AT&T Offshore Oversight to set up AT&T VPN secure connectivity.

• Identified the best ways to get Clients, eCAP and reporting Leads in synch for online enhancement launches.• Reduced launch defects 25% on projects in flight by Initiating Metric Analytics Sales/Service/Support weekly calls.• Improved Client Reporting expectations hosting Stakeholder Reporting Readiness Project Launch & Kick off Calls.

• Led Product Development to increase Online functionality for Alternate Channel Clients to sell more AT&T products.• Client base included: Mobility Retail Corp./Local Dealer Stores, DM/Direct Response Call Centers, National Distribution Large Retail Stores, 3rd Party Aggregators that provide online connectivity to smaller, regional retail stores with kiosks to order products, Web Partners that "link to att.com" to sell products from respective web sites.

• Managed AT&T's Online Services eCommerce Sales and Ordering Program Software Development, Hardware and Expense project budgets to enhance Online Consumer functionality. • Provided forecasting, managed funding for projects including Consumer Credit Card, Credit Policy, New/Winback Accounts and Small Business Products.

• Regional Consumer Channel Delivery Marketing Lead to sell Cingular Wireless discounted calling plans. • Increased 2003 West sales to 144,466 gross activations representing over $17.5 million in gross revenue from sales agency commissions alone. Helped West Region exceed 2003 performance goals. • Team Lead for credit pre-scoring, FCRA notification process, joint billing, stimulation plans. Interfaced with Regulatory, Legal, Advertising, Equifax, Cingular and Telco IT systems. • Worked with SBC Central Sales Operations, Product Development, Offer Management, Central Marketing.• Worked with Cingular West Director and Central Sales Operations to extend sales to new connects, existing Cingular customers, and migration of AT&T customers to Cingular.• Report results, sharing best practices to increase sales, improve overall order flow process and a better sales rep and customer experience.

Managed different Consumer California, Nevada program/project teams during several reorganizations as SBC acquired new companies. Strategic focus change management areas included:• Team Lead for Consumer Electronic Channel Web Support Programs. • Enhanced functionality for Service Reps and external customer applications. • Established a Front Door Process for all Consumer initiatives that required IT support.• Team Lead for Consumer Data Systems and Support. • Led team to upgrade the first web-tool ordering application for SBC Consumer Service Reps to provision, sell DSL Internet Service. This effort helped make SBC the largest DSL provider in the USA and exceeded DSL 2000 sales objectives. My team was acknowledged January 2001 and received the President's Club 2000 Award as Service Heroes.Sales Development and Delivery• Led team to establish and integrate SBC's 12-state Consumer Marketing promotions and new product launches into California and Nevada.

(SBC acquired Pacific Bell in April 1997)• Received 1998 SBC Marketing Achievement Award for integrating marketing revenue generating programs targeting SBC Hispanic Consumer Customers. • Exceeded 1998 Hispanic Caller ID Sales Objectives, increasing product penetration from 14% to over 38% in 18 months. Increased total Pacific Bell Consumer 1998 Caller ID penetration by 2%. • Provided leadership for Statewide launch of the Message Center with Spanish Language voice prompts.• Doubled Customer base and achieved break-even on investment five months earlier than plan.

Strategic planning, Marketing, Communications, and Diversity Management consulting group for domestic and international projects. • Participated in Diversity Round Table at Harvard University that led to an article, "A Debate on Race in the Workplace," published in the Harvard Business Review.• Roles with Clients ranged from President for a non-profit foundation focused on funding community education programs, National Conference Speaker, Marketing Consultant, Adjunct Professor to Project Leader partnering with other consulting firms on Diversity Inclusion programs.• Provided Diversity outreach on programs targeting Hispanic Consumers for Pacific Telesis Corporate Communications. • Provided Publicity/Promotion San Francisco Cinco de Mayo Festival & Parade, largest attendance ever.