Ed Vargas, B.S.C., J.D. Email & Phone Number

Tampa, FL, US

Practice & Business Development, Content Creation and Training Delivery for CTR Factor, a nationwide firm specializing in leadership, diversity and inclusion. CTR Factor is a lead business performance improvement firm offering advisory and execution services based on a proprietary, uniquely effective inclusive leadership platform in diverse environments to.

• Management Consulting with focus areas in Strategic Planning, Diversity & Inclusion, Employee Resource Group engagement, Marketing Communications, Ethical Use of Tech for Social Good for domestic and international.
• Ambassador at the We Are All Human Foundation, Hispanic Star San Francisco Silicon Valley Hub Lead #WeAreAllHumanAmbassador. Mission: To advocate for every human to be respected, empowered by focusing on our common.
• Mentor, Miller Center for Social Entrepreneurship, Santa Clara University. Accelerate Entrepreneurship to end Global Poverty and protect the planet.

• Resolved IT system gaps to coordinate Supply Chain Leads, respective Contractor Vendors, Bus. Unit Directors, Stakeholders to convert, update Contractor Contracts for our Digital Business Unit.
• Resolved past due invoices 100% when assigned to validate, manage new vendor billing system charging funded projects. Provided support to Directors, Supervisors to process Vendor invoices and approve payments.
• Group AVP designated me 2018 Business Continuity Planning Lead recognizing my success resolving system issues.

• To reduce Digital Retail & Care expenses, led Corp. Finance & our Bus. Ops. team to create a separate instance of CMPM to track, charge hours to funded projects.
• To manage eCommerce budgets, provided project work estimates, assigned metrics reporting resources for enhancement initiatives across Entertainment Sales, Mobility, Self-Service-Support, ID Mgmt. and Chat areas.
• Worked with Stakeholders to ensure KPIs were in requirements to meet corporate % Digital transaction goals.

• Led initiatives with metrics requirements across Wireless, Wireline, TV, Sales, Self-Service/Support areas on att.com.
• Partnered with Metrics Reporting Team and Cost Benefit Team to ensure key data points were in requirements to track, realize objectives in att.com Business Cases.
• Coordinated with the eCom Analytics Platform Team to deliver project requirements, identify and manage project risks, communicate project status working with initiative PM team to att.com Leadership.

• Facilitated projects that monitored web site traffic for trends, use patterns to quantify customer habits, behaviors.
• Tag Management POC - Led communication with Client/Tech. stakeholders, four vendors, Rapid Deployment & Jira teams with Use Case Scenarios on att.com & att.net for the best vendor selection.
• To provide 24/7 support, enabled first off-shore Metrics Reporting vendor from Atlanta GA and Bangalore, India. Worked with International Supply Chain, AT&T Offshore Oversight to set up AT&T VPN secure connectivity.

Dallas, TX, US

• Identified the best ways to get Clients, eCAP and reporting Leads in synch for online enhancement launches.
• Reduced launch defects 25% on projects in flight by Initiating Metric Analytics Sales/Service/Support weekly calls.
• Improved Client Reporting expectations hosting Stakeholder Reporting Readiness Project Launch & Kick off Calls.

Dallas, TX, US

• Led Product Development to increase Online functionality for Alternate Channel Clients to sell more AT&T products.
• Client base included: Mobility Retail Corp./Local Dealer Stores, DM/Direct Response Call Centers, National Distribution Large Retail Stores, 3rd Party Aggregators that provide online connectivity to smaller, regional.

Dallas, TX, US

• Managed AT&T's Online Services eCommerce Sales and Ordering Program Software Development, Hardware and Expense project budgets to enhance Online Consumer functionality.
• Provided forecasting, managed funding for projects including Consumer Credit Card, Credit Policy, New/Winback Accounts and Small Business Products.

• Regional Consumer Channel Delivery Marketing Lead to sell Cingular Wireless discounted calling plans.
• Increased 2003 West sales to 144,466 gross activations representing over $17.5 million in gross revenue from sales agency commissions alone. Helped West Region exceed 2003 performance goals.
• Team Lead for credit pre-scoring, FCRA notification process, joint billing, stimulation plans. Interfaced with Regulatory, Legal, Advertising, Equifax, Cingular and Telco IT systems.
• Worked with SBC Central Sales Operations, Product Development, Offer Management, Central Marketing.
• Worked with Cingular West Director and Central Sales Operations to extend sales to new connects, existing Cingular customers, and migration of AT&T customers to Cingular.
• Report results, sharing best practices to increase sales, improve overall order flow process and a better sales rep and customer experience.

• Managed different Consumer California, Nevada program/project teams during several reorganizations as SBC acquired new companies. Strategic focus change management areas included:
• Team Lead for Consumer Electronic Channel Web Support Programs.
• Enhanced functionality for Service Reps and external customer applications.
• Established a Front Door Process for all Consumer initiatives that required IT support.
• Team Lead for Consumer Data Systems and Support.
• Led team to upgrade the first web-tool ordering application for SBC Consumer Service Reps to provision, sell DSL Internet Service. This effort helped make SBC the largest DSL provider in the USA and exceeded DSL 2000.

• (SBC acquired Pacific Bell in April 1997)
• Received 1998 SBC Marketing Achievement Award for integrating marketing revenue generating programs targeting SBC Hispanic Consumer Customers.
• Exceeded 1998 Hispanic Caller ID Sales Objectives, increasing product penetration from 14% to over 38% in 18 months. Increased total Pacific Bell Consumer 1998 Caller ID penetration by 2%.
• Provided leadership for Statewide launch of the Message Center with Spanish Language voice prompts.
• Doubled Customer base and achieved break-even on investment five months earlier than plan.

• Strategic planning, Marketing, Communications, and Diversity Management consulting group for domestic and international projects.
• Participated in Diversity Round Table at Harvard University that led to an article, "A Debate on Race in the Workplace," published in the Harvard Business Review.
• Roles with Clients ranged from President for a non-profit foundation focused on funding community education programs, National Conference Speaker, Marketing Consultant, Adjunct Professor to Project Leader partnering.
• Provided Diversity outreach on programs targeting Hispanic Consumers for Pacific Telesis Corporate Communications.
• Provided Publicity/Promotion San Francisco Cinco de Mayo Festival & Parade, largest attendance ever.

Juris Doctor, Law

Exec. Mgmt Program, Publishing

Exec. Mgmt. Program, Business Publishers/Medill School Of Journalism

B.S. Commerce, Marketing, Business Administration