Carried out market research and analysis on consumer trends to guide strategy around millennial market optimization & positioning of Red Fleece brand; through digital media space and social media content.Conducted weekly reports on marketing campaigns, social strategy, social trends, and influencer management to drive digital media optimization.Conducted data analysis of advertising campaign performance to guide optimizations and strategy to enhance online customer acquisition and engagement.Worked with social media team to develop the monthly social media editorial calendar, media budgets and experiential customer initiatives to drive brand affinity and awareness.

Worked with the Finance team to prepare year-end audit materials and closing procedures for company audit.Worked closely with finance director on investment analyzations and budgeting.

Conducted market research and analysis that demonstrated key financial market opportunities and forecasts for businesses and industries interested in expanding into the city of Woodbury, New Jersey.