Edward Bourelly work email
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Edward Bourelly personal email
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As a visionary Chief Marketing Officer and Senior Marketing Leader, I author and own global go-to-market strategies that maximize revenue potential for consumer lifestyle top brands within retail, fashion, sport, entertainment, food, and beverage industries. I bring over two decades of experience leading high-performing teams of 45+, generating more than $10B in revenue by championing new scalable initiatives or developing preexisting propositions at major corporations like Nike, Levi’s, Home Depot, Planet Fitness, New Era Cap, Taco Bell, and McDonalds. I have planned and executed marketing GTM strategies and campaigns on every level with precision marketing, from large-scale national promotions to micro-targeted and multi-cultural programs. I am passionate about embracing and understanding culture, technology, team leadership and promoting diversity, equity, and inclusion.I have received multiple honors, including the Nike Global Maxim Winner, the Nike Brass Knuckles Marketing Award, the NBA Apparel Vendor of the Year, and the Franchise Marketing Leader of the Year. Furthermore, I was featured in AdWeek, Forbes, Marketer's that Matter, and WSJ. Speaking, presenting, and sharing ideas are passions of mine, which I have had the pleasure of doing for Brand Innovators, Brand Week, NIL Summit, Etail, Master Class, and the Chief Digital Officer Summit.Feel free to contact me about any opportunities at ed.bourelly@outlook.comKEY ACHIEVEMENTS• Leveraged my data-driven mindset and brand storytelling insights to generate up to $1.8B in annual revenue with 34% comparative growth• Led a team of 32 to develop and execute strategies that drove a record 35% growth among 680K alumni through recruitment, retention, and fundraising initiatives. • Achieved largest market revenue growth in Planet Fitness history over 47 consecutive growth quarters. • Designed and led the retail brand function driving omnichannel strategies with top retailers (Dick’s Sporting Goods, Fanatics, Lids, Foot Locker, Amazon), contributing to New Era’s record $400M+ revenue growth.CORE COMPETENCIESBrand Development | Omni-Channel Retail Development | GTM Strategy | Media Planning Sports and Entertainment Sponsorship and Integration | CRM and Marketing Automation P&L | Budget Management | Communications | Public Relations | Event ManagementUX & CX | Private Equity Brand Management | Analytics | GTM Architect | Commercial Strategy | SEO | Team Leadership and Structuring | Collaboration Developer | Cross-Function LeaderContact me for any opportunity at ed.bourelly@outlook.com
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Chief Marketing Officer8Tiv LabsOak Park, Il, Us
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Board MemberLink Unlimited Scholars May 2023 - PresentChicago, Illinois, Us -
Chief Marketing OfficerAlumni Association Of The University Of Michigan Jan 2023 - May 2024Ann Arbor, Mi, Us• Reporting to the President, led a team of 32 including 4 Director reports, developed and executed strategies that drove record membership growth of among 680K+ alumni through recruitment, retention and fundraising initiatives setting new engagement standards• Oversaw and enhanced the paid student and alumni membership unique value proposition and P&L• Primary marketing liaison for the University President's Office and Athletics Department successfully leading sold-out campaigns for the 2023 National BCS events including Rose Bowl and National Championship tours• Oversaw the team for the Michigan Alum magazine, newsletters and digital communications efforts achieving a 42% increase in digital engagement, the highest in the association’s history• Introduced the association’s 1st CX/UX roadmap enhancing product and service experience across all programs• After restructuring the team, added the Project Management function and the Attain platform for the entire org• Launched a groundbreaking alumni ambassador program with notable figures such as Tom Brady, Desmond Howard, Rich Eisen, David Allen Grier and others to boost digital engagement and fundraising goals• Created and led the organization’s data analytics and product team supporting technology for all CRM efforts, constituent and marketplace data management, and media trends. Created after restructuring marketing• Oversaw the corporate partnerships team exceeding revenue goal with a record-breaking +34% comp growth -
Advisory Board MemberObie & Ax Inc. Jun 2023 - Jan 2024Toronto, Ontario, Ca -
Vice President MarketingPlanet Fitness Jun 2019 - Jan 2023Hampton, New Hampshire, Us•Led a cross-functional team of 6 to drive membership growth and loyalty through targeted strategies that utilized brand management, market research and CRM insights at both the DMA and club levels•Oversaw a $20M marketing budget achieving 13% market growth in 2019 and 6% in 2022 while steering the brand through COVID-19 with adaptive messaging and lobbying efforts to reopen clubs•Achieved the largest market revenue growth in the company’s history over 47 consecutive growth quarters•Established a corporate B2B function using Salesforce Sales Cloud to expand outreach to large groups and corporations enhancing partnership opportunities•Directed creative advertising development with agency partners ensuring consistent brand messaging across new acquisitions, loyalty programs and digital and traditional media channels•Collaborated with operations, finance, analytics, and the legal team to craft go-to-market strategies across major regions including the Midwest, Southeast and Northeast•Negotiated and managed relationships with 30+ media and sponsorship partners including major sports leagues like the NBA, NFL, MLB, NCAA and USA Olympic Committee -
Contributor/WriterForbes Communications Council Jan 2018 - Dec 2020Boston, Ma, Us -
Cmo/PartnerOmni-Culture Marketing Consultants, Llc Apr 2018 - Jun 2019Oak Park, Illinois, Us• Led marketing and brand consultant working on various segments developing, managing and implementing integrated marketing and brand strategies for clients• Led, evaluated, and implemented omni-channel retail strategies and new concept development• Developed Go-To-Market strategies across Direct-to-Consumer and wholesale retail channels • Led and managed digital/social marketing strategy development and planning, with the ability to identify the right tactics across a multitude of marketing channels (print, digital, social, content, direct mail, video, paid media, etc.)• Evaluated content and worked with creative services and agency partners to develop content• Oversaw the selection and negotiation of outside vendor partners• Developed key collaborations with sport, entertainment, and fashion entities and retailers• Liaised for clients presenting strategies and proposals to potential partners -
Na Head Of Retail MarketingNew Era Cap Jun 2016 - Jul 2018Buffalo, New York, Us• Designed and led the retail brand function driving omni-channel strategies with top retailers (Dick’s Sporting Goods, Fanatics, Lids, Foot Locker, Amazon) contributing to New Era’s record $400M+ revenue growth• Negotiated to reacquire and re-establish the direct-to-consumer channels for the brand• Led a team of 8, oversaw a $3M marketing budget, collaborated cross-functionally with sales, design and merchandising teams to develop seasonal product stories and go-to-market strategies• Key stakeholder on the global cross-functional leadership team• Managed relationships with licensing partners (MLB, NFL, NCAA, NBA) and was honored as NBA's 2017 Vendor Partner of the Year• Boosted digital marketing results by 35% through enhanced SEM, SEO, PPC, CRM, social media and email efforts with retail partners, influencers, and athletes• Launched retail marketing initiatives that achieved the two largest MLB hot markets in history and led high-profile collaborations with figures like Jay Z, Kobe Bryant, Bryce Harper, Chance the Rapper, and Big Sean -
Director Of Retail Brand - Central TerritoryNike Jun 2012 - Jun 2016Beaverton, Or, Us• Led a team of 45 retail brand managers and product presentation specialists driving strategies across Nike’s Central Territory (20 states, $1.8B in revenue) achieving record-breaking sales across all categories• Directed omni-channel initiatives for key retail partners (Dick’s Sporting Goods, Foot Locker, Champs) and specialty accounts enhancing Nike’s brand presence and customer reach• Managed high-profile sporting events including the Super Bowl, NBA All-Star and World Series to boost traffic and elevate Nike’s product stories within the territory• Launched critical digital platforms including Nike+, Nike Fuel Band and SNKRS now generating more than $700M in revenue and comprising 20% of Nike’s digital business• Conducted in-depth KPI analysis and consumer trend research to identify opportunities and strategic insights -
Nike Sportswear Brand Manager - Central TerritoryNike Jul 2010 - Jun 2012Beaverton, Or, Us• Led category and seasonal initiatives in Chicago to strengthen brand presence, drive consumer demand and connect with the lifestyle sport segment achieving record growth for NSW at $85.2M (+47%)• Developed a celebrity influencer and product seeding program that drove the highest-ever digital growth and launched iconic destinations like Chicago’s L210 and Room 23 seeding lounges• Executed the largest lifestyle product launch in the company’s history with the Yeezy debut, setting new standards in brand visibility and consumer engagement• Collaborated with high-profile entertainers and athletes including Kendrick Lamar, Virgil Abloh, LeBron James and Kobe Bryant to enhance brand influence and reach
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Senior Customer Marketing ManagerLevi Strauss & Co. Aug 2004 - Jul 2010San Francisco, California, Us• Launched the Levi Strauss Signature and Denizen brands with an integrated marketing plan into the mass channel with retailers including Wal-Mart, Target, Kmart, Meijer, and Shopko• Partnered with the sales team on all initiatives to support product sell-in to retailers and on-floor execution• Developed extensive national co-promotions with such partners as Kellogg's, SlimFast, Clorox, and Sony • Managed all aspects of programs with partners that included broadcast, print, merchandising, public relations, POS, online, gift card marketing, sweepstakes, gift with purchases, and event marketing• Charged with the development and coordination of all in-store elements that included fixtures, seasonal signage enhancements, POS, and third-party merchandisers• Assisted with the development and evolution of Signature’s Brand Value Proposition that included packaging design, brand logo enhancements, identifying consumer targets, and creation of the brand guidelines• Performed in-depth pre and post-analysis of promotions and marketing executions evaluating MROI -
Marketing ManagaerThe Home Depot Sep 2003 - Aug 2004Atlanta, Georgia, Us• Managed all national advertising and marketing with agency partners for three major retail departments within The Home Depot Corporation (Flooring, Kitchen and Bath, and Appliances) that included merchandising, print, promotions, broadcast and online elements• Facilitated joint marketing efforts with various home improvement vendors and Global Product Merchants for existing product lines and new launches at The Home Depot stores• Coordinated seasonally themed chain-wide marketing executions that affected all departments• Communicated all promotions and on-floor action plans within the departments to all associates nationwide• Developed, supported, and analyzed product and marketing execution tests within the retail environment• Coordinated with Global Product Merchants circular advertising for products and promotional items -
Eastman Kodak - Ema Senior Account ExecutiveEastman Kodak Company Oct 2002 - Sep 2003Rochester, New York, Us• Developed and implemented national promotions and launches for new and existing consumer product lines of Kodak digital and disposable cameras, films and services• Coordinated and briefed the creative team in order to produce all collateral, print advertising and elements for national and test market promotions• Coordinated national promotional tie-ins with entertainment partners such as Universal Studios, the Rock n’ Roll Hall of Fame, the Academy of Motion Picture Arts and Sciences, and various other organizations• Supervised the production of print, gift with purchases, and POS for products and services• Implemented and designed retail-specific promotions and employee incentive programs to assist in the support of Kodak film development and services• Developed, supported, and analyzed product and marketing execution tests -
Taco Bell Restaurants - Fcb Senior Account ExecutiveTaco Bell Nov 1999 - Oct 2002Irvine, Ca, Us• Handled every aspect of client/agency relations for key markets in the SE region including the development of promotions and the production of local media, and collateral• Analyzed every aspect of Taco Bell’s business performance including sales, sales mix, industry trends and competitive information in order to develop strategic planning and to measure the effectiveness of programs• Planned local promotional tie-ins with companies, sports franchises and media partners including: Pepsi-Cola, Universal Studios, the Orlando Magic, Busch Gardens, Sea World, the Miami Heat and Dolphins, Charlotte Hornets, Atlanta Braves and Hawks• Developed multi-cultural marketing programs targeting African-Americans and Hispanics that entailed creative production, behavioral research, and menu trends• Managed outside vendors to provide cost-effective, high-quality program execution and enhancement• Developed and managed budgets and cost containment of marketing programs -
Mcdonalds Restaurants - Fahlgren Account ExecutiveMcdonald'S Jun 1997 - Nov 1999Chicago, Illinois, Us• Handled every aspect of client/agency relations for South Florida’s 271 restaurant region including: strategic and promotional planning, overseeing creative execution, presenting campaigns to the owner/operators and conducting a monthly business review• Developed program initiatives utilizing segmentation strategies based on key behaviors, drivers, the competitive environment and past program results• Researched all competitive strategies in the quick service retail industry including advertising campaigns, new product development, new promotional tie-ins and collateral• Planned local promotional tie-ins with companies, sports franchises and media partners including: Coca-Cola, Busch Entertainment, Walt Disney, Sea World, the Florida Marlins, the Miami Heat and Dolphins• Developed multi-cultural marketing programs targeting African-Americans and Hispanics in different DMA’s that entailed creative production, behavioral research, and menu trends
Edward Bourelly Skills
Edward Bourelly Education Details
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Mercer University Stetson-Hatcher School Of BusinessInternational Business -
University Of FloridaAdvertising
Frequently Asked Questions about Edward Bourelly
What company does Edward Bourelly work for?
Edward Bourelly works for 8tiv Labs
What is Edward Bourelly's role at the current company?
Edward Bourelly's current role is Chief Marketing Officer.
What is Edward Bourelly's email address?
Edward Bourelly's email address is eb****@****ail.com
What is Edward Bourelly's direct phone number?
Edward Bourelly's direct phone number is +131261*****
What schools did Edward Bourelly attend?
Edward Bourelly attended Mercer University Stetson-Hatcher School Of Business, University Of Florida.
What skills is Edward Bourelly known for?
Edward Bourelly has skills like Budget Management, Merchandising, Promotions, Planning, Multicultural, Project Planning, Integrated Marketing, Marketing, Advertising, Strategy, Market Planning, Retail.
Who are Edward Bourelly's colleagues?
Edward Bourelly's colleagues are Raul Sanchez, Ranadeb Choudhury, Mario Sanchez, Jalen Johnson.
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