Edward Wirth Email & Phone Number

Wheeling, West Virginia, United States

• Currently taking a leadership role in corporate Google Ads account and working with content creators to optimize the campaigns by lowering the cost per conversion while increasing lead and revenue generation by doing.
• Administrator of TROY’s HubSpot account including the following responsibilities:o Managing users and permissionso Working with the email marketing lead to create and fine-tune all nurture campaignso Developing.
• Tracking web statistics and reporting on them using Google Analytics 4 and Looker Studio by:o Designing and updating dashboards to report our Google Ads performance weeklyo Designing and updating other dashboards to.

Cranberry Township, PA

• Project manager for full website redesign.
• Spearheaded the adoption of Pardot as company's marketing automation tool, and used it to develop the company’s lead scoring methodology. Also developed lead generating content, including landing pages, email campaigns.
• Used Google Analytics and Google Data Studio to create dashboards that analyze user trends, landing page performance, and e-commerce performance in order both to provide digital marketing recommendations to management.
• Utilized X-Cart to set up and manage multiple e-commerce sites for different departments.
• Updated all electronic media, including the website using Wordpress and sales app.
• Importd all leads from trade shows into Salesforce, assigning to appropriate sales team members for follow up contacts.

Greater Pittsburgh Area

• Managed and updated products on various e-commerce platforms, including OsCommerce, NSCommerce, Magento, Shopify and PrestaShop.
• Created newspaper ads using Adobe Creative Suite.
• Sent out email campaigns using Constant Contact and SnapRetail.
• Setup and managed social media accounts.
• Managed other sales channels such as Amazon Seller Central, Google Shopping and eBay. Notable Accomplishments:o Implemented digital marketing plan including social media and email marketing.o Project manager on.

Alliquippa, PA

• Maintained and updated an e-commerce website using such tools as HTML, CSS, Dreamweaver, Homesite, JavaScript, PHP, and CGI.
• Administered online artwork approval.
• Managed online customer orders.
• Implemented a CGI invoicing system.

Associate'S Degree, Website Administration

Bachelor Of Arts - Ba, Interdiscinplary Studies