Edward Wirth Email & Phone Number

Wheeling, West Virginia, United States

• Currently taking a leadership role in corporate Google Ads account and working with content creators to optimize the campaigns by lowering the cost per conversion while increasing lead and revenue generation by doing the following tasks:o Keyword research using SEMRusho Switching lower converting Demand Gen ads into higher converting Performance Max adso Working with other coworkers to implement Google Shopping for our products out of Shopify• Administrator of TROY’s HubSpot account including the following responsibilities:o Managing users and permissionso Working with the email marketing lead to create and fine-tune all nurture campaignso Developing, implementing and refining lead scoring ruleso Building all website forms and workflows attached to themo Managing marketing contacts and removing any contact that is no longer valido Syncing HubSpot with Shopify and building workflows based on the data, which includes customer post-purchase surveys.o Developing dashboards for different stakeholders of our organization• Tracking web statistics and reporting on them using Google Analytics 4 and Looker Studio by:o Designing and updating dashboards to report our Google Ads performance weeklyo Designing and updating other dashboards to report on users and pageviews of our ecommerce and informational websites

Cranberry Township, Pa

• Project manager for full website redesign.• Spearheaded the adoption of Pardot as company's marketing automation tool, and used it to develop the company’s lead scoring methodology. Also developed lead generating content, including landing pages, email campaigns and web-to-lead forms using Pardot and Salesforce.• Used Google Analytics and Google Data Studio to create dashboards that analyze user trends, landing page performance, and e-commerce performance in order both to provide digital marketing recommendations to management, as well as to enable comprehensive, at-a-glance management review of significant web statistics.• Utilized X-Cart to set up and manage multiple e-commerce sites for different departments.• Updated all electronic media, including the website using Wordpress and sales app.• Importd all leads from trade shows into Salesforce, assigning to appropriate sales team members for follow up contacts.• Created custom reports and dashboards in Salesforce for management review of sales campaigns performance.• Managed company’s social media accounts, including LinkedIn, Facebook, Twitter, and YouTube.• Trained fellow marketing employees on the use of Salesforce, Pardot, Wordpress, and Google Adwords.• Managed corporate Adwords account and uses A/B testing to increase effectiveness.• Developed and implemented the digital marketing strategy of the company on a quarterly basis.

Greater Pittsburgh Area

• Managed and updated products on various e-commerce platforms, including OsCommerce, NSCommerce, Magento, Shopify and PrestaShop.• Created newspaper ads using Adobe Creative Suite.• Sent out email campaigns using Constant Contact and SnapRetail.• Setup and managed social media accounts.• Managed other sales channels such as Amazon Seller Central, Google Shopping and eBay. Notable Accomplishments:o Implemented digital marketing plan including social media and email marketing.o Project manager on multiple website redesigns.o Initiated use of Google AdWords and Facebook Ads to bring more awareness to the website.

Alliquippa, Pa

• Maintained and updated an e-commerce website using such tools as HTML, CSS, Dreamweaver, Homesite, JavaScript, PHP, and CGI.• Administered online artwork approval.• Managed online customer orders.• Implemented a CGI invoicing system.

Associate'S Degree, Website Administration

Bachelor Of Arts - Ba, Interdiscinplary Studies