CVB/DMO Executive DirectorSouth Padre Island, TexasThis position functions as the chief administrative officer of the Convention and Visitors Bureau and is responsible for the management, organizational development, planning and direction of the Visitors Bureau, sales and marketing efforts and the convention center.Essential Functions: • Responsible for developing strategy and implementation of group sales for conventions and conferences.Responsible for the daily… Show more CVB/DMO Executive DirectorSouth Padre Island, TexasThis position functions as the chief administrative officer of the Convention and Visitors Bureau and is responsible for the management, organizational development, planning and direction of the Visitors Bureau, sales and marketing efforts and the convention center.Essential Functions: • Responsible for developing strategy and implementation of group sales for conventions and conferences.Responsible for the daily operation of the Convention and Visitor s Bureau.• Directs administrative personnel who oversee specialized operating components such as marketing, tourism, building maintenance, etc.• Develops (with professional agency assistance when contracted), advertising, media programs and campaigns that result in growth in HOT revenues, Average Daily Rate (ADR) and occupancy rates.• Oversees and advises on any necessary formulation or modifications to the organization and its staffing plans including numbers and types of employees, essential functions, salaries, benefits and additional activation plans.• Develops operating policies and procedures for employees, users of the convention center and special sponsors.• Develops and applies user fee schedule for the convention center.• Works closely with staff on scheduling, negotiating and administering event contracts.• Assures aggressive public media and community relations programs for the Convention and Visitor s Bureau.• Negotiates service contracts for professional services associated with the Convention and Visitor s Bureau.• Assures an effective reporting system is in place to keep City officials, community, business and industry representatives informed on the operations of the Convention and Visitor s Bureau.• Responsible for speaking to the media and the public as the SPI tourism representative.• Maintains professional memberships applicable to the position.• Oversees the Film Commissioner Show less

Assists in the direction, development, and coordination of programs, activities, policies and procedures for the Collier County Tourism division.Assists in the administration, direction, planning and organization of the sports, sales and promotional programs and activities of the Tourism Division, including the development, implementation and maintenance of strategic, fiscal and marketing plans; and monitoring the departmental budget operating as the Naples, Marco Island, Everglades… Show more Assists in the direction, development, and coordination of programs, activities, policies and procedures for the Collier County Tourism division.Assists in the administration, direction, planning and organization of the sports, sales and promotional programs and activities of the Tourism Division, including the development, implementation and maintenance of strategic, fiscal and marketing plans; and monitoring the departmental budget operating as the Naples, Marco Island, Everglades Convention and Visitors Bureau.Assists in directing and managing the day-to-day efforts of a multi-million dollar destination marketing plan, overseeing sales efforts, both domestically and internationally, in the areas of sports events, group meetings and leisure travel efforts.Works independently to oversee the marketing plan and proper work load distribution to assigned staff, or across the division in the absence of the division director.Assists in developing long-term strategic alliances with diverse corporations and industries within the local community as well as globally. Prepares and presents contract proposals for new events and attracting new or expanded air service. Oversee development of creative work, including brochures, print ads, electronic ads and web development.Responsible for oversight and management of the sports marketing efforts and the staff members assigned; those duties including day to day management of sports event solicitation, negotiating, scheduling and execution of events.Works cooperatively with local and regional tourism industry partners such as airports, chambers of commerce, sports organizations; and assume responsibility for the Tourist Development Council (TDC) and the CVB staff in the Director's absence. Show less

Responsible for planning, development and implementation of all of theOrganization’s marketing strategies, marketing communications, and public relationsactivities, both external and internal. Oversees development and implementation of supportmaterials and services for chapters in marketing, communications and publicrelations. Directs the efforts of the marketing, communications and public relations staff andcoordinates at the strategic and tactical levels with the other… Show more Responsible for planning, development and implementation of all of theOrganization’s marketing strategies, marketing communications, and public relationsactivities, both external and internal. Oversees development and implementation of supportmaterials and services for chapters in marketing, communications and publicrelations. Directs the efforts of the marketing, communications and public relations staff andcoordinates at the strategic and tactical levels with the other functions of the Organization.Coordinates al of the Marketing/Communications/P.R.functions, and provides Customer Service.Outside the agency, the position coordinates, sales, marketing, and works with the media.Principle AccountabilitiesMarketing, communications and public relations1. Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Organization’s image and position within the marketplace and the general public, and facilitate internal and external communications; and, all Organization marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth.2. Ensure articulation of Organization’s desired image and position, assure consistentcommunication of image and position throughout the Organization, and assurecommunication of image and position to all constituencies, both internal and external.3. Responsible for editorial direction, design, production and distribution of all Organizationpublications.4. Coordinate media interest in the Organization and ensure regular contact with targetmedia and appropriate response to media requests.5. Act as the Organization’s representative with the media.6. Coordinate the appearance of all Organization print and electronic materials such asletterhead, use of logo, brochures, etc. Show less

• Sports and Special Event Grants contract management from inception to conclusion are handled by this position. This entails: issuing a RLS in a timely manner to the CAO; drafting any pertinent contract language; reviewing and revising, as required by CAO; drafting memoranda for both BCC and TDC, entering into SIRE, and following-up with requested changes, as needed. Implementation of contract requirements, reporting, monitoring of fiscal payments and necessary follow-up.• Develop and… Show more • Sports and Special Event Grants contract management from inception to conclusion are handled by this position. This entails: issuing a RLS in a timely manner to the CAO; drafting any pertinent contract language; reviewing and revising, as required by CAO; drafting memoranda for both BCC and TDC, entering into SIRE, and following-up with requested changes, as needed. Implementation of contract requirements, reporting, monitoring of fiscal payments and necessary follow-up.• Develop and follow the existing workflow and timeline for Special Event Marketing Programs and Sports Events. Responsible for identifying, planning and scheduling in advance the different tasks needed to develop these programs. Sending, in a timely manner, the information and documentation required for third parties until completion of the project at hand.• Special Event Marketing Program: Review applications for eligibility; create RLS, memos and recommendations for all applicants, as needed. • Provide statistical information and draft annual report on the status of TDP goals for approval to the Division’s Director.• After approval of Special Event Marketing program, coordinate implementation process. Meet all deadlines to comply with the requirement of the agreements, including but not limited to, risk management compliance; requisition of purchase orders to Fiscal services; follow-up with grantee to receive the post-event report before deadline.• Ensure that grantees adhere to the pre-established terms included in their agreement and per Florida Statutes. Following-up with each grantee to ensure that the correct submittal and proper documentation is sent to the OTD, in order to authorize reimbursement.• Florida Sports Foundation Grants: draft grant documentation, memoranda and necessary documents for BCC approval. This includes adhering to FSF terms of agreement for reimbursement of funds through follow-up and post-event reports completed by event promoters. Show less

Pasco County Office of Tourism Development 2013 - October 2016• Grew the TDT Revenue from $750,000 to $1,088,000 during my tenure as Tourism Manager.• Wrote and secured a $250,000 Gulf Seafood and Tourism Grant.• Have received two consecutive Exceeds Expectations Evaluations.• Past webmaster for www.visitpasco.net.• Developed print, electronic, broadcast, photography for PascoCountyfl.net.• Established and maintained two social media sites for tourism and the… Show more Pasco County Office of Tourism Development 2013 - October 2016• Grew the TDT Revenue from $750,000 to $1,088,000 during my tenure as Tourism Manager.• Wrote and secured a $250,000 Gulf Seafood and Tourism Grant.• Have received two consecutive Exceeds Expectations Evaluations.• Past webmaster for www.visitpasco.net.• Developed print, electronic, broadcast, photography for PascoCountyfl.net.• Established and maintained two social media sites for tourism and the County.• Drafted County Social Media Policy.• Chairman of Visit Florida Cultural, Heritage and Rural Nature Committee.• Created the synergy for Pasco EcoFest and the Nature Coast Birding & Wildlife Festival and Pasco Paddlepalooza.• Produced 200+ projects, including news releases, newsletters, annual performance reports, media tours, social media postings, and Power Point presentations.• Selected as Employee of the Month in June 2011 for my work on the Media Tour Event. • Redesigned the Pasco County Annual Performance Report. • Graduated from the Pasco County Leadership Program 2013/14. Currently on the board.• Successfully developed/maintained relationships to promote sports marketing in Pasco. Show less

Pasco County Office of Tourism Development• Developed and delivered promotional and informational materials through a variety of communication media. • Responsible for the interpretation and dissemination of technical or program specific information to develop communication mediums to stimulate interest in programs, events and activities. • Updated and maintained website for tourism board. • Developed print, electronic, broadcast, and/or Web-based content. •… Show more Pasco County Office of Tourism Development• Developed and delivered promotional and informational materials through a variety of communication media. • Responsible for the interpretation and dissemination of technical or program specific information to develop communication mediums to stimulate interest in programs, events and activities. • Updated and maintained website for tourism board. • Developed print, electronic, broadcast, and/or Web-based content. • Established and maintained 2 social media sites for tourism.• Produced 75+ projects, including news releases, newsletters, annual performance reports, a media tour, discussion board postings, and power point presentations.• Selected as Employee of the Month in June for my work on the Media Tour Event. • Redesigned the Pasco County Annual Performance Report. Show less

Trained and supervised staff to ensure adherence to quality standards, deadlines, and proper procedures. Reviewed records and submitted required reports. Used by the local bureau as a trouble shooter.

Past editor of military newspapers and magazines around the world and highly proficient in photojournalism, print journalism, and public affairs. Lectured and taught for DOD.