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A highly recognized individual and an industry opinion leader in the fields of Marketing and Business Development focuses on Leisure, Luxury and MICE sectors which involved comprehensive aspects of Strategic Planning, Partnership and Distribution Engagement. I am specialized in translating range of intangible experiences into definite values for consumer through Brand Establishments, Marketing Communications, Public Relations, Adverting, Digital Marketing, Social Media, Events Management and that are proved to be my competences at work in past years. I came from background of DMC/PCO/ITO in Australia and afterward 13 years with Government Tourism Marketing Bodies at an Executive and Strategic position based in China in charge of North Asia.
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General Manager, Pr & RepresentationDragon Trail International May 2023 - May 2024Shanghai, China -
Executive Director China ConsultantSaudi Tourism Authority | الهيئة السعودية للسياحة Dec 2022 - Mar 2023Riyadh, Saudi Arabia -
China Representative Office CeoThe Royal Commission For Alula Dec 2019 - Nov 2022Shanghai, China -
Chief Executive OfficerContineo Marketing Group Feb 2013 - Nov 2022Shanghai City, ChinaDestination Marketing, Advertising, PR and Digital Marketing -
FounderContineo Marketing Group Feb 2013 - Nov 2022Shanghai, ChinaDestination Marketing, Advertising, PR and Digital Marketing
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Regional Business Development Director, Greater ChinaTourism Australia Aug 2009 - May 2012ShanghaiRepresentative of Tourism Australia to Greater ChinaStrategic Planning, Partnership Development, Stakeholder Engagement, Relationship Management, Aviation Development, Distribution Engagement, Government Liaison, Industry Leadership and Event Management for both Leisure and MICE markets responsible to increase market share and total inbound economic value to Australia. -
Regional Director, North AsiaTourism Victoria Apr 1999 - Aug 2009ShanghaiRegional head of North Asia and Chief Representative of Victoria State Government Business Office in ChinaBrand Development, Marketing Communications, Public Relations, Consumer Promotions, Product Development and Business Development focus on Student, Luxury, Leisure, MICE and VFR markets responsible in visitation and market share to State of Victoria.
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Regional Manager, North East AsiaAustralian Tours Management Pty Ltd. Nov 1991 - Apr 1999Melbourne, Australia And Taipei, TaiwanRegional head of North East AsiaDestination Management, Professional Conference Organizer, Events Management and Leisure Inbound Tourism responsible for P&L, Business Development, Sales & Marketing, Product Development, Events Operation as well as organizational expansion program
Edward Chen Skills
Frequently Asked Questions about Edward Chen
What is Edward Chen's role at the current company?
Edward Chen's current role is Experienced Destination Marketer to Australia.
What is Edward Chen's email address?
Edward Chen's email address is ec****@****lia.com
What is Edward Chen's direct phone number?
Edward Chen's direct phone number is +86139181*****
What skills is Edward Chen known for?
Edward Chen has skills like Strategy, Marketing Communications, Marketing Strategy, Business Development, Event Management, Marketing, Strategic Planning, Public Relations, Tourism, Management, Hospitality, Leadership.
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Edward Chen
Jing'an District -
2 +141232XXXXX
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