Edward Chen Email & Phone Number

Hong Kong SAR

Regional brand marketing lead of Colgate Total and Manual Toothbrush at APAC Division, which includes India, Greater China, Southeast Asia, Greater Indochina, and South Pacific hubs with more than 10 markets

Hong Kong SAR

Taiwan

Multiple roles driving Darlie & Colgate business growth by developing business strategic plans and fast-tracking digitalization, eCom and new segment entry【Colgate Manual Toothbrush 5-Y Strategic Plan】．Deep dived into category dynamics, shopper gain & loss, channel importance, brand 5P by price tier, pack size & pack price point analysis to identify.

Taiwan

Taiwan

Taiwan

In charge of restaurant business with annual same store sales growth (SSSG) +4%, co-directed individual meal business with breakthrough IMC achieving +30% sales growth during campaign period vs. baseline, and successfully launched signature dessert delivering +NT$25 million of excessive topline sales vs. budget with solid all-around marketing skills.

Taiwan

．Managed two global strategic brands in cat food category including product fixed marketing expense (PFME) planning & execution, consumer/trade promotion, and digital communication．Co-piloted with management accounting team to ensure P&L accuracy by managing monthly PFME and trade allowance, control packaging related COGS, evaluate ROI and simulate pricing.

Bachelor'S Degree, Finance, General

Exchange Program, Business Administration And Management, General