• Develop plans or materials to communicate activities undertaken by organizations that are beneficial to the environment, public safety, or other important social issues.• Arrange public appearances, lectures, contests, or exhibits for clients to increase product or service awareness or to promote goodwill.• Confer with other managers to identify trends or key group interests or concerns or to provide advice on business decisions.

• Respond to requests for information from the media or designate an appropriate spokesperson or information source.• Study the objectives, promotional policies, or needs of organizations to develop public relations strategies that will influence public opinion or promote ideas, products, or services.• Establish or maintain cooperative relationships with representatives of community, consumer, employee, or public interest groups.

• Manage accounts and projects both internally and externally, working within budget and scheduling requirements.• Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.

• Confer with creative, art, copywriting, or production department to discuss client requirements and presentation concepts and to coordinate creative activities. • Formulate presentation approach and specify material details, such as style and size of type, photographs, graphics, video, and sound

• Prepare detailed storyboards showing sequence and timing of story development for television production.• Direct the talent and whole shooting process as written in the storyboard • Promote new programme concept