Edward Hu Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Provide mentorship/guidance to incoming leadership on technical subject matter expertise, event logistics and timelining, long-term objectives, marketing strategies, and cross-functional workflow management.

Captained a team of 26 team members and determined the organization's annual goals, strategies, and roadmap. Defined workflows for 8 cross-functional departments to deliver case competitions, conferences, and workshops for 260+ SFU students.Departments: Finance, Marketing, Strategy & Operations, Technology, Corporate Relations, Internal Relations, Events, Design

Directed program management for the long-term vision and strategy of the events portfolio. Captained a team of 3 project managers and pioneered waterfall PM methodology adoption to streamline project time-to-completion by 23%

Burnaby, British Columbia, Canada

Courses: Customer Analytics (BUS445), Commercial Law (BUS 393)Independently hosted 48 in-person tutorials and instructed 60 students by using diverse teaching mediums such as crafting case studies to simplify complex concepts within the Canadian legal system and reinforce hands-on learning

Ontario, Canada

Cross-functionally worked in P&G’s IT department across 4 teams (Analytics, Sales, Marketing, HR) to create analytical and technical Microsoft Power Platform solutions, saving 600+ hours per year.Analytics & Insights Team:• Spearheaded creation of a 70-page CPG market landscape assessment consolidating industry metrics by researching Canada & US micro/macroeconomies, retailer/channel market share, customer demographics/segments, market trends, and customer sentiment to craft insights and recommendations. Loblaw Companies Ltd. Sales Team:• Architected 3 self-serve Power BI sales dashboards by coding DAX calculations to integrate data requirements, saving 150+ hours on reporting for product placement strategies, market demographics analyses, and KPI tracking.Brand Operations Team:• Owned monthly data refresh, debugged and maintained data transformation workflows, and managed QA testing for 13 competitive marketing dashboards (TV Broadcasting Channels & Viewership, TV/Digital GRPs/Ad Spend, Audience Reach), saving 180+ hours per year on reporting across Media Planners and 10 brand teams.Innovation North Team:• Led an agile development team to re-engineer the HR interview scheduling process by building a Power App that streamlines candidate-to-interviewer time slot scheduling and automates calendar blockers.

Vancouver, British Columbia, Canada

Oversaw SAP's open-source component legal notice accreditation process and guided inbound licensing for SAP cloud solutions by assessing compliance use cases with Product Managers and engineering teams, analyzing 3rd party API developer documentation, writing risk assessments, and leading review meetings with internal legal counsel.

Led digital transformation projects including a Salesforce KPI reporting workspace overhaul by redesigning backend data gathering/field relationship logic and project management software adoption/implementation roadmap.