Edward Liu Email & Phone Number

Did you know most electronic product ideas never reach the market? Up to 90% of hardware startups fail due to technical challenges, market misalignment, and supply chain issues. Even within large companies, 40-60% of R&D projects are shelved before reaching consumers.When I started my career, I worked as an engineer for several startups. I joined those companies because I was drawn to the founders’ vision. I felt like I was making innovative products to change the world. The result? None of the products I worked on reached the market the way they should.It has always been my dream to bring the best products into the world, and it didn’t take me too long to figure out that working as an engineer simply wasn’t enough. Even the best engineers are left helpless when the management team doesn’t know the correct product development process.This is why I quit my job and founded EasyIOT – a contract product design and manufacturing company that helps other businesses build their dream products. So far, we’ve created over 100 products, ranging from popular consumer electronics to specialised medical devices. Throughout my career, I’ve gained deep insights into how electronic and IoT technologies can be harnessed to solve real-world challenges. I’m passionate about sharing what I’ve learned, whether it’s strategies for overcoming technical barriers, aligning product development with market needs, or navigating the complexities of manufacturing. Let's connect and explore how we can collaborate to turn great ideas into reality. Together, let's create a future where technology empowers and inspires every aspect of our lives.

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  The Australian National University

  Mechatronics