• Managed both global strategic and tactical initiatives that led to the growth of Achilles and Corsa Radial Tire. • Repositioned and developed a new strategic approach by re-branding the Achilles Radial Tire, provided global guidelines / platform for the brand to grow and successfully launched new products that were more consistent with new brand positioning and were key contributors to volume growth.• Led, negotiated and managed the relationship between Multistrada and ESPN/StarSport / Fox Sports to establish the “Achilles Radial Formula Drift”, currently in its 3rd year, as one of the fastest growing automotive event in the world and televised to more than 25 countries. • Established, negotiated and managed relationship between Multistrada and Manchester United Football Club to create a strategic partnership known as “Official Tire Partner of Manchester Untied in Indonesia”. Responsible for all aspect of the relationship, including creating and executing marketing program to support both brand in Indonesia

• Led and executed Strategic and Annual Joint Business Planning with Wal-Mart, The Coca-Cola Company’s largest customer, ($3.7 Billion annual revenue) and at the Coca-Cola Company’s global subsidiary bottlers.• Developed and executed initiatives between marketing, innovation, sales and operation departments to create a global brand execution at Wal-Mart’s various markets• Led relationship with Wal-Mart Supplier Development Department as part of their Supplier Committee, to evaluate relevant metrics and provide recommendations on process improvement.• Provided Wal-Mart with marketing insight, brand analysis and business development data for international retail market and expansion strategy

• Managed international beverage business of Papa John’s Pizza and assisted in their first entry into China. Instituted an international expansion strategy framework and catapulted Papa John’s Pizza position in China from a 2-store restaurant in 2003 to 50+ restaurants in 2005 with annual growth of 8%.• Developed Coca-Cola International’s Emerging Market Customer expansion strategy as Team Leader for Domino’s Pizza, CKE International, Wendy’s, Outback Steakhouse, Sonic, YUM! Brands, to share best practices and manage local key accounts.• Performed extensive international consumer and trade channel research. Translated results to actionable insights and created Global Customer Scorecard to track key global customer performance growth for accounts like ExxonMobil, Chevron, IGA, Domino's Pizza, Costco and international foodservice customers.• Provided consultancy to Wal-Mart, Costco, ExxonMobil, Chevron, Domino’s Pizza, CKE International, Wendy’s, Outback Steakhouse, Sonic, YUM! Brands through opportunity analysis and brand planning

• Provided analysis and forecast on channel and consumer for top 25 key customer team, resulted in more than 150 new international store openings.• Created customized country overviews, consumer information and demographics analysis, and brand-package strategy for category management.• Compiled and analyzed various quantitative information for more than 10 global customers, operating at over 10,000 international outlets (Wal-Mart, ExxonMobil, ChevronTexaco, IGA, Domino's Pizza, Blockbuster, Skyteam, Aramark, Club Med and Foodservice customers) valued at over $125 million in sales revenue

• Created a Market Selection Model tool that was used to assist key account customers’ senior management with projections for international business expansion and strategic development.• Researched and executed various projects for international Casual Dining sector customers, resulting in re-branding of key account restaurant concepts in Mexico, China and South Korea.• Managed and shared international data research and for the Coca-Cola system’s global field offices

• Researched, planned and implemented marketing strategy for Coca-Cola products in Indonesia• Developed new strategy for introduction, promotion and market penetration of new products. • Introduced the use of a customer database to track performance of Coca-Cola products