Edward Lin Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Taipei

Marketing Consulting:• Operated internal analytic software to analyze qualitative data sets such as consumer purchasing behavior and buyer demographic profiles to point out key business issue for clients• Generated and presented 8+ quarterly presentations to clients’ marketing/brand teams, providing analysis on channel dynamics, marketing performance, and product innovation opportunities• Consulted for the largest retailer in Taiwan, PX Mart. Provided strategic recommendations to PX Mart’s purchasing department and helped PX Mart continue grow market share.Client Service:• Translated consumer panel data to consumer insights and provided to 7+ international CPG brands such as Nestle, Quaker, General Mills, and Unicharm• Diagnosed client’s marketing performance and accordingly provided actionable recommendations, such as changes on package size or channel investment proportion • Increased client satisfaction rating two consecutive years by providing extra service such as supporting Quaker’s and Nestle’s annual marketing plan write up

Taipei, Taiwan

- Collaborated with marketing colleagues and video production vendors to create 10 website landing pages, 5 eDMs, and 1 video to help the sales team increase brand exposure- Edited monthly internal newsletter, providing the sales team with the latest product news and marketing materials- Planned and executed booth at “World Partner Conference” with 200+ participants to develop business opportunities- Operated software to search for potential client contact information, eventually building a list with over 2,000 contacts

Taipei, Taiwan

- Assisted foreign manager accomplish office and warehouse construction, cooperation with custom broker, ERP purchase, food labeling and other relevant tasks within 1 month

Taipei, Taiwan

- Planned and executed 7 social media marketing campaigns (increased Facebook fans by 35%), and established store on leading eCommerce sites- Created a standardized system to evaluate the effectiveness of Facebook marketing campaigns- Edited and translated the English version of company introduction video that was then uploaded to company’s official website

Master Of Science - Ms, Marketing Analytics (Stem Certified)

Related Coursework: Marketing Analytics, Customer Insights, Sales Forecasting, New Product Development, Digital Marketing

Bachelor'S Degree, International Business/Trade/Commerce, Gpa:3.7 / 4.0