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-Create and manage successful paid search keyword / PLA and display marketing strategies for modern lighting/furniture/home décor focused retail site, Eurostylelighting.com. -Grew revenue in 5 years from $4mm to $12mm/annually with cost goals below 25% of sales. -Manage all Retargeting efforts for Eurostylelighting.com partnering with Criteo, Triggit, Gravity4 and Buysight (AOL). -Oversee all Affiliate relationships through Rakuten and Commission Junction. -Oversee all Shopping Datafeed partnerships with Shopzilla, Shopping.com, Nextag, Pricegrabber, Amazon. -Strategize with User Testing, SEO, Design, Copy and Development teams to improve all aspects of user experience, i.e. cart processes, page/menu creation and redesign. -Strategize with Email and PR teams to develop consistent content and target most responsive demographic.

-Created and managed successful SEM strategies for CarsDirect.com’s family of automotive lead generation sites. -Oversaw daily activity of 59 individual accounts, referring traffic to 24 sites through Google/MSN/Yahoo/AOL. -Operated within an annual budget in excess of $1.5mm. -Conceptualize, design and work with developers to create new sites / paths to increase lead flow and conversion rate. -Monitor lead flow hourly and adjust accounts and geographic SEM presence to accommodate multiple national dealer networks’ ever changing lead quantity and quality needs.

-Created and managed successful SEM / SEO strategies in Google, Yahoo, MSN, AOL and tier 2 engines for Fortune 500 pharmaceutical clients operating with annual SEM budgets in excess of $1.7mm. -Designed consistent user experience from query to conversion. -Worked directly with sales staff to meet each client's unique revenue goals and expectations. -Supplemented SEM success with online strategies in display and email advertising to increase ROI. -Integrated online / offline marketing efforts to provide most efficient campaign performance and consistent message. -Designed and presented proposals for acquiring new business and growing relationships with existing clients.

-Created and managed paid-search campaigns with annual budget exceeding $3.5mm for Quicken Loans / Rock Financial across all major search engines; Yahoo, Google, MSN, Ask, and 2nd tier engines; Miva, 7search, etc. -Tracked impressions, clicks, conversions and costs to make appropriate optimizations and maximize ROI. -Managed relationship with 3rd party bidding solution, Efficient Frontier.-Coordinated with all marketing team members to create, test and support consistent / relevant landing pages and content across all media. -Created and edited content for Quickenloans.com - wrote and published bi-weekly mortgage industry related RSS articles.

-Created and managed local, national and international paid search strategies for several of YSM's premier automotive accounts; GM, Ford, Chrysler, Audi.-Worked remotely from Detroit and Chicago offices to most effectively manage all client relationships and deliver successful results as quickly as possible.-Analyzed client Web sites and strategies, including keywords, copy, bid management and conversions to find opportunities for optimization, and present results to client.-Recommended relevant keyword list expansion, copy enhancements, content additions and changes to provide maximum click-through / conversion rate. -Piloted successful "In-market" editor program for YSM, beginning in Chicago, IL in 2006.