At IDS, we help brands reach consumers at any point along their health or wellness journey through impactful OOH media.As founder and CEO, my responsibilities range from managing key stakeholders, supporting the leadership team to help achieve our company mission and working alongside our MD to establish new revenue opportunities. We work with various industries from pharma to charities, helping them activate in point-of-care environments. Some of the organisations and agencies we work with include Kinetic, Publicis, Macmillan Cancer Support, GSK, P+G, Bayer and L'Oreal.When I'm not at my desk, you'll usually find me in the garden with my three grandchildren, cooking up an Indian feast, or walking the latest addition to the IDS family, Pickle the dog. Drop me a DM if you'd like to find out more about our OOH offering or the secret to my renowned chilli jam🌶️Ed