Edward Redd Email & Phone Number

California, United States

Los Angeles, California, Us

Chandler, Arizona, Us

$400+ Million publicly traded producer of branded and private label value-added cut fruit, cut vegetables, salads, sandwiches, parfaits and ready to heat entrees, with six company owned and one co-manufacturing fresh food facilities. Major business partners include Amazon Fresh Stores, Sprouts, AMPM, Sysco, US Foods, Costco, Walmart, Sam’s Club, Kroger, Albertsons, Safeway, Target, Publix, Ahold and more. Senior Vice-President SalesResponsible for developing new sales strategies for Food, Mass, Club store, Military, C-store, Direct to Consumer and Foodservice channels. These strategies enabled the organization to pursue and gain new distribution in Military, Convenience stores, Food stores and establish new go-to-market strategies in Foodservice.Direct reports include V.P. of retail sales, VP of foodservice sales. Indirect leadership of 30 person Sales organization. Reporting to the EVP of Business Development.Developed and executed “Level 3 Selling”; Strategic Account Management training program to improve selling skills, customer relationships and increase sales. The objective is to develop strategic partnerships by achieving trusted advisor status with our business partners.Developed and implemented SKU rationalization program with the objective of increasing sales, distribution and profitability.Successfully led the company to exceed forecast and over-deliver sales and profits for FY2020.Leading the implementation of Salesforce.com’s Customer Relationship Management program to manage KPIs, new customer acquisition, planning and new item introductions.

Rolling Hills Estates, Ca, Us

Founded in 1996, Dotta Foods International is a innovative private label food company dedicated to creating, growing, manufacturing and importing the best-tasting “plant based” foods from all over the planet. Our products are grown, harvested and packed at the source in each producing country. This allows us to offer the highest quality products at a value price.Our products meet and exceed global industry manufacturing, sustainability, traceability, Q.A. and safety standards to ensure that these products (with your logo on them) consistently surprise, delight and satisfy your customers. This increases sales, builds customer loyalty and assures a consistent eating experience consumers.Our capabilities include R&D, product development, adherence to specifications, sourcing, order fulfillment, on-time delivery and speed to market. Our diverse, experienced international team anticipate needs, understands eating trends, utilizes our industry leading systems and processes to guarantee that we will exceed our business partner's expectations as a Private Label partner.● Reversed stagnant sales trend, increased revenue and improved operating profit for full year 2017 and 2018 results.● Utilized “Level 3 Selling” process to successfully gain distribution in Foodservice for the 1st time in company’s history.● Led the creation of e-commerce department, developed company e-commerce website and launched our new brand on Amazon.com.● Direct reports include Directors of QA, R&D, Sales, Marketing, Supply Chain, E-Commerce and CFO.● Assumed day to day management and leadership of the company from the CEO within the 1st 30 days● Successfully Introduced and executed “Customer 1st” ” processes to improve organizational execution and communication..● Financial restructuring lowered operating expenses and materially improved monthly cash flow and profitability within the 1st 90 days.

Torrance, California, Us

Developed strategic partnerships with Food Stores, C-Stores, Mass, Drug, Club Stores, Dollar Stores distributors, school districts and food service accounts to sell fresh & easy products to outside business organizations.Lead the development of a selling organization which currently has grown from $0 to over $70 million sales in the pipeline in 1 year.

Torrance, California, Us

Executive Leader responsible for merchandising, pricing, promotions, seasonal programs, and new product development for Grocery, Frozen Food, Alcohol, Non-Foods, Personal Care, and General Merchandise for Fresh & Easy, a division of Tesco Plc. Direct reports included 4 category managers, 10 buyers, 5 technical managers, 10 supply chain managers and 2 package design firms.

Category Manager with responsibility for achieving sales, profit and share objectives. Leader of virtual team composed of Buying Managers, Buyer's Assistant, Supply Chain, Finance, Marketing and other cross functional departements. Revitalized the frozen food category and brought new shoppers into the aisle.Promoted to Grocery Trading Director.

Seattle, Wa, Us

Responsible for Retail, Military, Food Service, Private Label sales, Trade Marketing and Category management.

Seattle, Wa, Us

Purchase, New York, Us

Division Sales Manager for the state of California. Responsible for leading the transition from a Broker Sales organization to a direct selling organization. Hired 10 KAMS and Office staff. Trained and developed the team. The California Division grew to #1 in the company from #9 under my leadership.