Edward Rosenthal Email & Phone Number

New York, Ny, Us

Greater New York City Area

Saybrook Hospitality Advisors work with hospitality, beverage, restaurant, & hotel companies, large & small, on a temporary/project or ongoing/retainer basis.SHA specializes in profitability maximization through the use of IBU deep dives; ultra-granular virtual strip-downs of individual business units, detailed analyses of their operations & fixed/variable expenses, all towards a suggested rebuilding. For businesses containing abundant opportunities, increases in profit may be drastic - many times leading to a new operating paradigm. In most cases, guest service improves in parallel with profitability.Additional areas of client focus include: • Concepting & concept placement; lease/management contract negotiation • Site selection/procurement/due diligence • Site development & project management oversight/construction • Brand identity/development/growth & PR strategies • Marketing, especially digital (social media, database exploitation, SEO, SEM, etc.) • Budgeting & finance, forecasting, insurance/risk mitigation • HR - benefits/taxes, management recruiting • Training, including management coaching & mentoring programs. • Compliance/legal • Culinary/menu engineering; beverage programming • Purchasing/procurement/costings/COGS controlSHA helps to grow, manage, & protect our clients' businesses using time [ours] that they quite simply otherwise just don’t have enough of, providing a one stop shop for budget season, openings, increased profitability, training, mitigating HR risk, driving identity, branding & marketing strategies, & beyondCurrent & past clients include Quintessentially Lifestyle, LDV Hospitality, the Hospitality REIT Rubicon Company, Morgan’s Hotel Group, Charmer Industries, the largest alcoholic beverage distributor in the country at the time, the nationwide pizza chain Two Boots, Tao Group, BR Guest Hospitality, Gaw Capital Partners & Journal Hotels, the parents behind the iconic Hollywood Roosevelt & Two Bunch Palms Hotels.

Bachelor'S Degree, Physiological Psychology/Psychobiology

Master'S Degree, Industrial And Organizational Psychology, 4.0 - Graduating Dean'S List May 2024