Edward Shen Email and Phone Number

Lead the portfolio lifecycle management of assigned product category, support to set the product strategy of Plantronics B2C product lines in APME, and drive the business revenue. • Act as a subject matter of expert, and serve as a key liaison person between the APME regional sales teams and US Product management team in Santa Cruz.• Solicit for product/features requirement and business from regional sales team, present APME needs and biz cases to US product team… Show more Lead the portfolio lifecycle management of assigned product category, support to set the product strategy of Plantronics B2C product lines in APME, and drive the business revenue. • Act as a subject matter of expert, and serve as a key liaison person between the APME regional sales teams and US Product management team in Santa Cruz.• Solicit for product/features requirement and business from regional sales team, present APME needs and biz cases to US product team including senior managers, coordinate new product trials when necessary.• Monitor market changes, including competitors. Conduct competitive product analysis.• Create sales tools, and assist Marcom teams to review and update the product content in marketing collaterals.• Regularly communicate new product schedule, pricing and features with the sales team.• Conduct product training to internal team and channel partners.• Review monthly sales forecast and understand the forecast change.• Visit major markets on a quarterly basis, and present Plantronics solutions and value. Show less

Handling every new product's launch. (Set Schedule, Press release, New product announcement, Price announcement, Launch material, Advertisement material, online material, Product Line-up, Technical material, etc.) Handling new product's launch event. (Set Schedule, From Release advertisement material to event's product release speech material; From Arena selection to equipment installation coordination.) Organizing every year's Dealer Meeting. (Set Schedule, From… Show more Handling every new product's launch. (Set Schedule, Press release, New product announcement, Price announcement, Launch material, Advertisement material, online material, Product Line-up, Technical material, etc.) Handling new product's launch event. (Set Schedule, From Release advertisement material to event's product release speech material; From Arena selection to equipment installation coordination.) Organizing every year's Dealer Meeting. (Set Schedule, From advertisement material to meeting speech material; From Site picking to equipment installation coordination.) Product line management. (Every line of product's management, fix price for every product with other departments, Predict volume for new product and existed ones; Advise product's promotion packages to sale department; update existed products' tech data and user manual, etc.) Collaborating with other departments Sales — advise competitor information(new product, price, marketing strategy, etc.) to sales colleagues; work with sales colleagues in setting promotion projects, etc. Supply Chian/ Operation — New product's first 6 months' volume prediction. 12 month's volume prediction for existed products. All based on professional knowledge and marketing situation. Technical Department — Advise technical colleagues with latest product information. participate in particular case (especially those big case dealing with government, army or cases in foreign country) Particular products' outsourcing. (Find factory for outsourcing, negotiate detail of cooperation, draft and sign contract, follow up, etc.) Show less