Director Of Digital Production
Greater New York City Area
Responsible for leading creative, editorial and development teams in the creation and upkeep of Veria.com, a holistic health, wellness and lifestyle website supporting the cable TV network Veria.• led two Veria.com site redesigns, from conception to defining scope through launch• oversaw day-to-day site quality control, from issue tracking through issue resolution• managed ongoing content preparation in collaboration with internal teams and outside resources• partnered with VP of Digital Media on SEO, SEM, analytics, user acquisition, market segmentation• led targeted email marketing efforts, including project management, implementation, and performance analysis• ensured all team projects were completed on time, on budget and according to specifications