Edward Steinard Ii Email & Phone Number

Orlando, Florida, United States

Publix - Lakeland, FL Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Candy, Cones & Pie Shells including Innovation Functional department engagement - Finance & Deduction Management, Revenue & Trade Management, Supply Chain, Brand, Shopper and Customer Marketing, Category Management & Retail Sales Unit Collaboratively partner with Regional Brokers on strategic planning and goals - measure… Show more Publix - Lakeland, FL Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Candy, Cones & Pie Shells including Innovation Functional department engagement - Finance & Deduction Management, Revenue & Trade Management, Supply Chain, Brand, Shopper and Customer Marketing, Category Management & Retail Sales Unit Collaboratively partner with Regional Brokers on strategic planning and goals - measure and evaluate successful KPIs; Coaching & feedback with Broker TeamsUtilize syndicated data to craft effective sales presentations with customers - business updates, category reviews and innovation launchesSeasonal Candy Selling 4-5 major themes annually Show less

Kalamazoo, Michigan Area

Key Account Executive for 3 large Regional customers Meijer - Grand Rapids, MI SpartanNash - Grand Rapids, MI Giant Eagle - Pittsburgh, PA Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Cookies, Candy, Fruit Snacks, Cones & Pie Shells including Innovation Functional department engagement - Finance & Deduction Management, Revenue & Trade Management, Supply Chain, Brand, Shopper and… Show more Key Account Executive for 3 large Regional customers Meijer - Grand Rapids, MI SpartanNash - Grand Rapids, MI Giant Eagle - Pittsburgh, PA Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Cookies, Candy, Fruit Snacks, Cones & Pie Shells including Innovation Functional department engagement - Finance & Deduction Management, Revenue & Trade Management, Supply Chain, Brand, Shopper and Customer Marketing, Category Management & Retail Sales Unit Collaboratively partner with Regional Brokers on strategic planning and goals - measure and evaluate successful KPIs; Coaching & feedback with Broker TeamsUtilize syndicated data to craft effective sales presentations with customers - business updates, category reviews and innovation launchesSeasonal Candy Selling 4-5 major themes annually Show less

Battle Creek, Mi

National Cookie customer focus responsible for overall strategy, insights & directionCollaborate with National Account teams & Retail partners to drive NSV, Dollar Share & OPManage over $700MM annual national budget – delivered 2017 Annual Adjusted Budget“Be the Voice of the Sales Organization” – represent key constituent group inside HQPartner with multiple internal business functions: Brand & Innovation Marketing, Finance, Supply Chain, Promotions to exceed customer… Show more National Cookie customer focus responsible for overall strategy, insights & directionCollaborate with National Account teams & Retail partners to drive NSV, Dollar Share & OPManage over $700MM annual national budget – delivered 2017 Annual Adjusted Budget“Be the Voice of the Sales Organization” – represent key constituent group inside HQPartner with multiple internal business functions: Brand & Innovation Marketing, Finance, Supply Chain, Promotions to exceed customer expectationsCreated new display merchandising vehicles for Cookies due to new Warehouse modelTrade Strategy analysis with Revenue Growth Management – best usage of Trade Dollars invested for ROI Show less

Cincinnati, Oh

Responsible for the overall direction and execution strategy of the Cincinnati DSD retail field sales organizationManaged 5 District Managers, 1 Merchandising Manager and 1 Zone AdministratorResponsible for leading over 100+ direct Sales Representatives and Merchandisers$93MM annual zone budget comprised of Kroger, Walmart, Meijer, Marsh and TargetPromote a customer-centered culture that strives to exceed customer expectationsManage overall Zone financial performance metrics… Show more Responsible for the overall direction and execution strategy of the Cincinnati DSD retail field sales organizationManaged 5 District Managers, 1 Merchandising Manager and 1 Zone AdministratorResponsible for leading over 100+ direct Sales Representatives and Merchandisers$93MM annual zone budget comprised of Kroger, Walmart, Meijer, Marsh and TargetPromote a customer-centered culture that strives to exceed customer expectationsManage overall Zone financial performance metrics – Topline GSV and OPTalent assessment / Succession management / Career Recruiting to build bench strength Show less

Cincinnati, Oh

Oversee 12 Account Executives and an Analyst for multiple Chain & Warehouse clientsCreate strategic sales plan to drive both topline sales & profit goals – combined customers represent $170M in annual sales Warehouse and DSD networksResponsible for growing revenue and share within each equity through customer plansSecures internal alignment with customer objectives by creating sales solutionsAccountable for penetrating and developing Senior Executive relationships with key… Show more Oversee 12 Account Executives and an Analyst for multiple Chain & Warehouse clientsCreate strategic sales plan to drive both topline sales & profit goals – combined customers represent $170M in annual sales Warehouse and DSD networksResponsible for growing revenue and share within each equity through customer plansSecures internal alignment with customer objectives by creating sales solutionsAccountable for penetrating and developing Senior Executive relationships with key customer groupsDevelop team members through in market coaching sessionsLeverage Category Management with customers on latest consumer trends & insights Show less

Cincinnati, Oh

Created execution plan to drive sales & profit goals for Cincinnati & Indianapolis ZonesManage 10 Kellogg Sales Representatives in 2012 across 2 Sales Zones and 4 states responsible for $66.9M in POS consumption for all retail customersDeveloped & Managed 15 Sales Representatives to ensure account sales plan implementationLed & Developed Kellogg DSD team of over 20 RSRs, TSRs and PTMs in Q1, 2012Finished #1 District in US for P2, 2012 vs. Budget goal at 114%

Dallas/Fort Worth Area

Led & Developed 8 Wal-Mart Retail Sales Representatives on retail store level executionBuilt relationships with Senior Wal-Mart leadership team including Regional Vice Presidents, Market Managers and Market Grocery ManagersPartnered with RW3 to streamline reporting & data usage for Wal-Mart Retail Team

Greater Chicago Area

Managed $234mm in Warehouse Club Brand Marketing P&Ls; delivered $248mm in Club Snacks sales or +5.8% growth vs. budget target in 2005Responsible for $39mm in Marketing Trade Dollars for 2005Generated Sales Growth of 9% & $4.4mm dollars in Cracker Equity vs. BudgetDelivered Cookie Equity Sales Growth vs. Budget of 35% & $4.6mm dollarsOptimized Internal Resources – Sales, Finance, Brand Marketing, Operations & Packaging Tech to assist in developing correct Club Pack P&Ls, Pack… Show more Managed $234mm in Warehouse Club Brand Marketing P&Ls; delivered $248mm in Club Snacks sales or +5.8% growth vs. budget target in 2005Responsible for $39mm in Marketing Trade Dollars for 2005Generated Sales Growth of 9% & $4.4mm dollars in Cracker Equity vs. BudgetDelivered Cookie Equity Sales Growth vs. Budget of 35% & $4.6mm dollarsOptimized Internal Resources – Sales, Finance, Brand Marketing, Operations & Packaging Tech to assist in developing correct Club Pack P&Ls, Pack Sizes & Package GraphicsEstablished relationships with Buyers, General Merchandise Managers and Senior Management at BJs, Costco & Sam’s Club Show less

Battle Creek, Mi

Managed $150mm worth of Kellogg Brand P&Ls for the Club ChannelGrew toppling revenue per brand as follows: Nutri-Grain +$6.5mm & 18.6%, RICE KRISPIES TREATS +$630k & +1.6% and Eggo +1.2mm & +3.7% vs. 02’ Budgets

Seatlle, Wa

Costco Seattle & San Francisco Sales ManagementCostco Business Delivery & International Sales ManagementManaged $29.5MM in Cereal (50 Share NW region), Convenience & Frozen Foods for both customers

Orlando, Fl

Albertsons Florida Sales ManagementManaged $12.3MM in Cereal and Convenience Foods Business1999 Cereal Sales improved 12%, Pop-Tarts +5%, Nutri-Grain Bars +3% & Rice Krispies Treats +7% compared to 1998Managed Retail Brokers (Acosta) to ensure the execution of retail goals

New Orleans, La

Chain and Wholesaler Direct & Indirect Headquarter Sales ManagementA&P, Associated Grocers, SuperValu and Schwegmann's Managed $14.5MM Total Pantry Sales - Cereal and Bars business

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business/Managerial Economics