Edward Steinard Ii Email & Phone Number

Orlando, Florida, United States

Publix - Lakeland, FL Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Candy, Cones & Pie Shells including Innovation Functional department engagement - Finance & Deduction Management, Revenue & Trade Management, Supply Chain, Brand, Shopper and Customer Marketing.

Kalamazoo, Michigan Area

Key Account Executive for 3 large Regional customers Meijer - Grand Rapids, MI SpartanNash - Grand Rapids, MI Giant Eagle - Pittsburgh, PA Responsible for delivering Profitable Net Sales & OP along with positive Sales Contribution. Grow Market share within each category - Cookies, Candy, Fruit Snacks, Cones & Pie Shells including Innovation Functional.

Battle Creek, MI

National Cookie customer focus responsible for overall strategy, insights & directionCollaborate with National Account teams & Retail partners to drive NSV, Dollar Share & OPManage over $700MM annual national budget – delivered 2017 Annual Adjusted Budget“Be the Voice of the Sales Organization” – represent key constituent group inside HQPartner with.

Cincinnati, OH

Responsible for the overall direction and execution strategy of the Cincinnati DSD retail field sales organizationManaged 5 District Managers, 1 Merchandising Manager and 1 Zone AdministratorResponsible for leading over 100+ direct Sales Representatives and Merchandisers$93MM annual zone budget comprised of Kroger, Walmart, Meijer, Marsh and TargetPromote.

Cincinnati, OH

Oversee 12 Account Executives and an Analyst for multiple Chain & Warehouse clientsCreate strategic sales plan to drive both topline sales & profit goals – combined customers represent $170M in annual sales Warehouse and DSD networksResponsible for growing revenue and share within each equity through customer plansSecures internal alignment with customer.

Cincinnati, OH

Created execution plan to drive sales & profit goals for Cincinnati & Indianapolis ZonesManage 10 Kellogg Sales Representatives in 2012 across 2 Sales Zones and 4 states responsible for $66.9M in POS consumption for all retail customersDeveloped & Managed 15 Sales Representatives to ensure account sales plan implementationLed & Developed Kellogg DSD team.

Dallas/Fort Worth Area

Led & Developed 8 Wal-Mart Retail Sales Representatives on retail store level executionBuilt relationships with Senior Wal-Mart leadership team including Regional Vice Presidents, Market Managers and Market Grocery ManagersPartnered with RW3 to streamline reporting & data usage for Wal-Mart Retail Team

Greater Chicago Area

Managed $234mm in Warehouse Club Brand Marketing P&Ls; delivered $248mm in Club Snacks sales or +5.8% growth vs. budget target in 2005Responsible for $39mm in Marketing Trade Dollars for 2005Generated Sales Growth of 9% & $4.4mm dollars in Cracker Equity vs. BudgetDelivered Cookie Equity Sales Growth vs. Budget of 35% & $4.6mm dollarsOptimized Internal.

Battle Creek, MI

Managed $150mm worth of Kellogg Brand P&Ls for the Club ChannelGrew toppling revenue per brand as follows: Nutri-Grain +$6.5mm & 18.6%, RICE KRISPIES TREATS +$630k & +1.6% and Eggo +1.2mm & +3.7% vs. 02’ Budgets

Seatlle, WA

Costco Seattle & San Francisco Sales ManagementCostco Business Delivery & International Sales ManagementManaged $29.5MM in Cereal (50 Share NW region), Convenience & Frozen Foods for both customers

Orlando, FL

Albertsons Florida Sales ManagementManaged $12.3MM in Cereal and Convenience Foods Business1999 Cereal Sales improved 12%, Pop-Tarts +5%, Nutri-Grain Bars +3% & Rice Krispies Treats +7% compared to 1998Managed Retail Brokers (Acosta) to ensure the execution of retail goals

New Orleans, LA

Chain and Wholesaler Direct & Indirect Headquarter Sales ManagementA&P, Associated Grocers, SuperValu and Schwegmann's Managed $14.5MM Total Pantry Sales - Cereal and Bars business

Master Of Business Administration - Mba, Marketing

Bachelor'S Degree, Business/Managerial Economics