• Built and led a high-performing marketing team overseeing SEO, website development, paid search, paid social, email marketing, and CRM strategies.• Brought all digital marketing in-house saving $1.3M in agency fees while reducing overall digital marketing spend.• Achieved a 77% reduction in CPL and CAC, significantly improving campaign efficiency, increasing lead volume, and driving revenue growth.• Generated a 24% year-over-year increase in digital leads through substantial growth in paid and organic channels.• Developed, optimized, and rigorously tested multichannel campaigns to maximize effectiveness and ROI. • Delivered 8% YOY growth in a declining orthodontic industry, outperforming competitors by 14%.

• Hunted and qualified new direct and network affiliate lead sources.• Negotiated agreement terms with affiliate partners. • Strengthened pre-existing partnerships, increasing leads by 22% and sales by 28% YOY.• Increased lead traffic by 26% and sales by 34% YOY.• Established strategic partnerships with major brands including American Express, Farmers Insurance, and Travelers Insurance.

• Planned, executed, and analyzed client marketing campaigns.• Created complex marketing proposals to win key accounts.• Trained account executives on products, value propositions, and competitive advantages.• Responsible for digital advertising rates, forecasting, and revenue for Nashville market.• Worked with internal teams and vendors to maintain and improve campaigns• Achieved 160% attainment to goal for digital advertising revenue.

• Collaborated with internal teams to build client marketing campaigns from scratch.• Utilized local market knowledge and research to ensure client campaign success.• Won multiple circle of excellence awards for revenue attainment.• Achieved 120% attainment to goal for digital advertising revenue.• Met and exceeded quarterly and annual KPIs and revenue goals.• Promoted from territory focused small and medium sized accounts to manage and grow large key accounts.• Used consultative sales approach to understand and meet customer needs.

• Maintained and grew accounts within assigned territory• Developed strategic relationships and used market knowledge to acquire new clients• Won multiple circle of excellence awards for both digital and overall performance• Met and exceeded quarterly KPI’s and revenue goals

• Established company presence in Nashville market, building and growing book of business from scratch.• Hunted and qualified leads through networking, cold calling, and referrals.• Used consultative sales approach to build customized marketing solutions for local businesses.• Provided monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.• Surpassed monthly sales and client retention goals.• Worked with internal teams to ensure campaign KPIs were met.

• Sourced and secured meetings with hiring managers at fortune 500 companies.• Achieved job order conversion rate of 16% (company average 12%).• Reestablished expired recruiting contracts for finance and accounting roles• Advised clients on current market conditions and hiring strategies.• Negotiated and closed long-term agreements with new clients in assigned territory.

• Maintained 30% warranty renewal rate (company average 18%)• Accurately forecasted monthly and quarterly quotas for client within a 5% margin• Managed client data for 150-200 accounts per quarter using multiple CRM software• Quoted and sold customized service plans to new and existing customers• Consistently exceeded client average renewal and warranty rates