✰ Oversaw a portfolio of digital marketing initiatives for a $65MM organization with a market reach of 4 million people, deploying a digital ad spend of >$100,000/yr across 5 mediums and driving a 45% increase in engagement in < 1 year.✰ Launched the organization’s first major video content initiative which increased overall engagement by 20% while simultaneously decreasing overall spend by 25% (Instagram, Facebook, YouTube).✰ Led a cross-functional team of 15+ content staff, including photographers and videographers, ensuring a team KPI achievement of 98% and a staff retention rate of 90%.✰ Created the organization’s first major social media resource documentation, knowledge base, and template materials which reduced overall department labor costs by approximately 10% ($100,000/yr value).✰ Built the organization’s influencer marketing program from the ground up, increasing the Instagram platform reach by 70% and overall engagement by 40% in less than 6 months with minimal spending increases.

✰ Oversaw a portfolio of 10-15 media projects and ad campaigns per year, ensuring 100% of projects were completed on-time, 50% ahead of schedule, and 17% under budget ($50,000/yr savings) while achieving all project KPIs.✰ Deployed a team of 3 marketing staff responsible for content curation centered around ending homelessness in the Ingham County region, increasing brand awareness by 30% through social media channels (Facebook, Twitter, etc.)✰ Tracked digital marketing efforts and built custom data collection systems which reduced the overall ad spend by 10% while improving overall digital marketing performance by more than 15% year-over-year.