Edward Allison Email & Phone Number

Los Altos, California, Us

Business is getting more competitive. CompeteIQ helps companies thrive in that environment. There are some key common competitive challenges that all companies face:1. Globalization, technological advances, and customer demands are driving competition.Sales teams often don't have effective competitive sales strategies. 2. Product Marketing teams don't have access to data that helps them understand why they are winning, and why they aren’t. 3. Executives simply have too many competitors to track. Companies need tools to help solve these challenges. The CompeteIQ solution is a collection of organizational best-practices and intelligent technology solutions that create on-demand, customized competitive sales strategies for account teams delivered via the cloud or your CRM system. We give marketing and executives the data they need to make more effective decisions. CompeteIQ is not the typical Competitive Intelligence firm. We do more because our solution was created based on over 20 years of direct experience serving some of the worlds largest and most successful technology companies. Our management team didn’t theorize or analyze this space; we lived it. Imagine if you had a competitive expert adviser on each helping each and every account manager on every opportunity. Now you can. CompeteIQ.

A full service Competitive Intelligence firm complete with software and services that pioneered the use of CI for sales and executives.

San Jose, California, Us

Identify key strategic and tactical opportunities for advantage resuling in business success through the application of the Competitive & Market Intelligence process, lead a technical research team, and drive effective engagement programs with executives, leaders, field leaders, marketing, sales, and channel teams.

Sunnyvale, Ca, Us

Improved organizational scaling capabilities by designing and piloting a corporate-wide R&D process governance framework aimed at improving organizational effectiveness in planning, decision making, goal setting, and performance management. Led the corporate-wide New Product Development (NPD) team improving Product Life-cycle Management processes. Implemented systems: Siebel CRM and completed design on Oracle ERP and Demantra implementations.

Sunnyvale, Ca, Us

Initiating the Planning and Operations function in Corporate Marketing focused on systems, people, planning, and operations to increase ROI for the marketing function. Best practice development in the areas of balanced scorecard development, marketing dashboard development, integrated marketing planning, and intelligence delivery.

Sunnyvale, Ca, Us

Created and drove a global CI and Technical Marketing Engineering (TME) program. Increased competitive deal success by exploiting competitor's key weaknesses. Assisted product teams to build differentiated solutions. Managed all personnel, labs, budgets, product & services design, contractors, internal/external deliverables and campaigns.

Chicago, Illinois, Us

"Soup to nuts" manager of global Competitive Intelligence program touching all organizational levels. Currently leads a bi-coastal team of five analysts, a competitive test engineering lab, and all outsourced research functions on a budget of $1.2M.

San Jose, Ca, Us

Cisco’s competitors want to win. My job was to ensure that our leaders in sales and management had the information to ensure they didn’t by leading the largest competitive program at Cisco consisting of a global and diverse virtual team. We tracked and analyzed competitor information at the account, test-lab, marketing campaign, and executive level. Information was our raw material; a global team and process was our machinery; our product was intelligence and analysis; which helped solidify Cisco’s advantage. Our value proposition was and industry-leading operational program around ‘competitive’ information resulting in the most competitively-trained company in the industry.

Directly supported our sales teams in their most critically-competitive accounts. Designed and implemented programs that deliver the latest data, market intelligence and strategies to account teams as they compete in high-end routing, switching and optical market segments.

San Jose, Ca, Us

Technologically responsible for driving products from 'Idea' to 'Money Maker' for Cisco’s Optical and Content Networking BU(s). Ensured our new products could be built affordably, tested easily, and repaired quickly to give Cisco a competitive cost and time to market advantage.

Arlington, Virginia, Us

MILITARY EXPERIENCE: 8/95 – 2/00 - Captain, Signal Corps (Telecom and Data Service Provider), US Army2/98-2/00 Space Operations Officer, Army Space Support Team (Account Team Member): Member of a consulting team that provided satellite and communications expertise to large-organizations in the Army. Influenced strategy based on the latest available commercial technology, satellite communications and information management processes. 1/97 - 2/98 Operations Officer (Communications Officer - Telecom and Data Services): Tracked 50% of the US Communications Assets in South Korea. Personally led an 80-person team providing telecommunications infrastructure and end-user support for 7000 personnel. 8/95 - 1/97 Platoon Leader, (Manager, Front line Implementation, Telecom Infrastructure): Lead 25 person team personnel employing 12 point to point radio-vehicles as part of the tactical communications network for South Korea.

Arlington, Virginia, Us

Msm, Management

Ba, Computer Science

Education record