Development of celebrity endorsed, uber-premium dog and cat foods with SQF/GFSi Food Safety Certification and post feeding efficacy. Few companies in the dog food or cat food Space have earned GFSi compliance. All Global Petfood Safety, LCC manufacturing facilities have undergone annual audits through the Safe Quality Food Consortium (SQF) to meet the standards of the Global Food Safety Initiative (GFSI). GFSI certification helps ensure companies are meeting the requirements of the Food Safety Modernization Act (FSMA). Helping Buyers get '5 Years Out,' to bust open categories, and to capture new opportunity markets (new dollars) honestly and objectivity, even if I never win business.Helping Buyers uncover category trends and capture new opportunity markets/dollars by combining unreported data with IRI/Nielsen data to arrive at Best Data. 'Best Data' which gives VPs a decided market edge. 'Best Data' can only be uncovered by by calling on independent pet stores and pet superstores on a weekly/monthly basis - and by asking questions/listening to Pet Parents/Shoppers, Employees, Store Managers and Pet Store Owners. IRI/Nielsen data only tells half the story - and that market data is not reported in real time (old data). Pet Space Category Experts uncover 'Best Data' (real time data) and report that under-the-radar, non-reported data to Buyers/VPs.Helping Buyers develop vertically-efficient, ZeroWaste products offering best net-net costs, best manufacturing/distribution supply chain models (reinvesting freight savings back into product quality) and best VALUE to the customer. Helping Buyers develop honest/transparent skus featuring best Trial-to-Retention-Ratios & Customer Loyalty within the Pet Space.30 years Pet Space experience within all channels:1. Catalog/Internet2. Veterinary Distributors & Hospitals 3. Independent Pet Distributors & Pet Stores4. Pet Superstores5. Food-Drug-Mass-Club
Listed skills include Product Development, Competitive Analysis, Marketing, Start Ups, and 45 others.