Ceo
CurrentBone broth is an emerging food & drink category that sits across premium ingredients and functional foods. We are building the leading European bone broth brand.
Nov 2020 - Present
AeroLeads people directory · profile
Ed Armitage Email & Phone Number
CEO at Freja
at
Freja
1 work email found
@waterstones.com
8 phones found area 782, 208, 207, and 120
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Who is Ed Armitage? Overview
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Quick answer
Ed Armitage is listed as CEO at Freja at Freja, based in Stroud, England, United Kingdom. AeroLeads shows a work email signal at waterstones.com, phone signal with area code 782, 208, 207, 120, and a matched LinkedIn profile for Ed Armitage.
Ed Armitage previously worked as CEO at Freja and Operating Partner at Bluegem Capital Partners. Ed Armitage holds Mba from Esade.
Company email context
Email format at Freja
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earmitage@waterstones.com
76% confidence
AeroLeads found 1 current-domain work email signal for Ed Armitage. Compare company email patterns before reaching out.
Profile bio
About Ed Armitage
I co-founded Freja after 15+ years building the digital capabilities for private equity backed consumer businesses. Our objective is to become the leading European bone broth brand, and a trusted resource for common sense nutrition.
Listed skills include E Commerce, Digital Marketing, Online Marketing, Seo, and 45 others.
Current workplace
Ed Armitage's current company
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8 roles
Ed Armitage work experience
A career timeline built from the work history available for this profile.
Operating Partner
Bluegem is a leading mid-market consumer focused private equity firm.As Digital Operating Partner I held numerous portfolio roles, as well as origination and diligence responsibilities.Operating Roles:- CEO: Wool and the Gang- Chief Digital Officer: DMC Group- Chief Digital Officer: Iconic London- Interim Chief Digital Officer: Jack WillsAdvisory Roles:- Liberty- Mamas & Papas- BeautyNova Group- QMS Medicosmetics- Dr Vranjes Firenze- Light and Living- Beaba- Ecooking
Dec 2016 - Nov 2020
Ceo
Wool and the Gang is a premium crafts and fashion brand acquired by BlueGem Capital as part of the DMC Craft Group 'buy and build' in 2016.Appointed as CEO to lead the post-merger integration and restructure the business for growth.Also served as as Chief Digital Officer to the wider group.Sold to Lion Capital.
Dec 2016 - Nov 2018
Ecommerce Director
Waterstones is the largest chain of bookshops in the UK, under private equity ownership.Appointed to the management team to effect a restructure and turnaround of the digital business unit, reporting jointly to the MD of Waterstones and the CEO of A&NN Capital. Ownership of the ecommerce P&L and the central marketing budget, team of 25 with operational responsibility for multichannel trading, web development, digital marketing, and loyalty / CRM.
Apr 2015 - May 2016
Head Of Multichannel
Owned by Bridgepoint Capital, Hobbycraft is the leading UK multichannel retailer of art and crafts supplies .Reporting to the executive board, I was responsible for delivering the multichannel business plan and ecommerce P&L.
May 2013 - Apr 2015
Senior Ecommerce Consultant
Practicology was a leading ecommerce and multichannel retail consultancy in the UK. Reported to the CEO, leading multi-disciplinary teams across a variety of projects
Oct 2012 - May 2013
Head Of Ecommerce
Scribbler is a privately owned chain of greeting card and gift stores.Reporting to the CEO, I planned, launched and scaled a print-on-demand greetings card business.
Nov 2010 - Oct 2012
Product Manager
Early employee for the leading ecommerce ratings and reviews provider - exited via trade sale and took a career break to pursue an MBA qualification.
Mar 2006 - Aug 2007
3 education records
Ed Armitage education
Mba
Esade
Philosophy
The University Of Edinburgh
Erasmus, Philosophy
Université Paul Valéry - Montpellier Iii
FAQ
Frequently asked questions about Ed Armitage
Quick answers generated from the profile data available on this page.
What company does Ed Armitage work for?
Ed Armitage works for Freja.
What is Ed Armitage's role at Freja?
Ed Armitage is listed as CEO at Freja at Freja.
What is Ed Armitage's email address?
AeroLeads has found 1 work email signal at @waterstones.com for Ed Armitage at Freja.
What is Ed Armitage's phone number?
AeroLeads has found 8 phone signal(s) with area code 782, 208, 207, 120 for Ed Armitage at Freja.
Where is Ed Armitage based?
Ed Armitage is based in Stroud, England, United Kingdom while working with Freja.
What companies has Ed Armitage worked for?
Ed Armitage has worked for Freja, Bluegem Capital Partners, Wool And The Gang, Waterstones, and Hobbycraft.
How can I contact Ed Armitage?
You can use AeroLeads to view verified contact signals for Ed Armitage at Freja, including work email, phone, and LinkedIn data when available.
What schools did Ed Armitage attend?
Ed Armitage holds Mba from Esade.
What skills is Ed Armitage known for?
Ed Armitage is listed with skills including E Commerce, Digital Marketing, Online Marketing, Seo, Strategy, Email Marketing, Multi Channel Marketing, and Ppc.
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