Ed Armitage

Ed Armitage Email and Phone Number

CEO at Freja @ Freja
Ed Armitage's Location
Stroud, England, United Kingdom, United Kingdom
Ed Armitage's Contact Details
About Ed Armitage

I co-founded Freja after 15+ years building the digital capabilities for private equity backed consumer businesses. Our objective is to become the leading European bone broth brand, and a trusted resource for common sense nutrition.

Ed Armitage's Current Company Details
Freja

Freja

View
CEO at Freja
Ed Armitage Work Experience Details
  • Freja
    Ceo
    Freja Nov 2020 - Present
    Bone broth is an emerging food & drink category that sits across premium ingredients and functional foods. We are building the leading European bone broth brand.
    View
  • Bluegem Capital Partners
    Operating Partner
    Bluegem Capital Partners Dec 2016 - Nov 2020
    London, England, Gb
    Bluegem is a leading mid-market consumer focused private equity firm.As Digital Operating Partner I held numerous portfolio roles, as well as origination and diligence responsibilities.Operating Roles:- CEO: Wool and the Gang- Chief Digital Officer: DMC Group- Chief Digital Officer: Iconic London- Interim Chief Digital Officer: Jack WillsAdvisory Roles:- Liberty- Mamas & Papas- BeautyNova Group- QMS Medicosmetics- Dr Vranjes Firenze- Light and Living- Beaba- Ecooking
    View
  • Wool And The Gang
    Ceo
    Wool And The Gang Dec 2016 - Nov 2018
    London, England, Gb
    Wool and the Gang is a premium crafts and fashion brand acquired by BlueGem Capital as part of the DMC Craft Group 'buy and build' in 2016.Appointed as CEO to lead the post-merger integration and restructure the business for growth.Also served as as Chief Digital Officer to the wider group.Sold to Lion Capital.
    View
  • Waterstones
    Ecommerce Director
    Waterstones Apr 2015 - May 2016
    London, Gb
    Waterstones is the largest chain of bookshops in the UK, under private equity ownership.Appointed to the management team to effect a restructure and turnaround of the digital business unit, reporting jointly to the MD of Waterstones and the CEO of A&NN Capital. Ownership of the ecommerce P&L and the central marketing budget, team of 25 with operational responsibility for multichannel trading, web development, digital marketing, and loyalty / CRM.
    View
  • Hobbycraft
    Head Of Multichannel
    Hobbycraft May 2013 - Apr 2015
    Christchurch, Dorset, Gb
    Owned by Bridgepoint Capital, Hobbycraft is the leading UK multichannel retailer of art and crafts supplies .Reporting to the executive board, I was responsible for delivering the multichannel business plan and ecommerce P&L.
    View
  • Practicology
    Senior Ecommerce Consultant
    Practicology Oct 2012 - May 2013
    Lehi, Utah, Us
    Practicology was a leading ecommerce and multichannel retail consultancy in the UK. Reported to the CEO, leading multi-disciplinary teams across a variety of projects
    View
  • Scribbler Holdings Ltd
    Head Of Ecommerce
    Scribbler Holdings Ltd Nov 2010 - Oct 2012
    London, England, Gb
    Scribbler is a privately owned chain of greeting card and gift stores.Reporting to the CEO, I planned, launched and scaled a print-on-demand greetings card business.
    View
  • Feefo
    Product Manager
    Feefo Mar 2006 - Aug 2007
    Petersfield, Hampshire, Gb
    Early employee for the leading ecommerce ratings and reviews provider - exited via trade sale and took a career break to pursue an MBA qualification.
    View

Ed Armitage Skills

E Commerce Digital Marketing Online Marketing Seo Strategy Email Marketing Multi Channel Marketing Ppc Web Analytics Internet Strategy Online Advertising Mobile Marketing Digital Strategy Sem Marketing Strategy Conversion Optimization Google Analytics Retail Social Media Marketing Web Project Management Start Ups New Media Analytics User Experience Team Management Omniture Customer Acquisition Multi Channel Retail Business Planning Google Adwords Web Marketing Team Leadership Organic Search Management Marketing Search Engine Optimization Global E Commerce Multi Channel Commerce E Commerce Consulting Affiliate Management Mba Online Pr Strategy Development User Generated Content E Commerce Optimization Board Of Directors Business Development Business Strategy General Management

Ed Armitage Education Details

  • Esade
    Esade
    Mba
  • The University Of Edinburgh
    The University Of Edinburgh
    Philosophy
  • Université Paul Valéry - Montpellier Iii
    Université Paul Valéry - Montpellier Iii
    Philosophy

Frequently Asked Questions about Ed Armitage

What company does Ed Armitage work for?

Ed Armitage works for Freja

What is Ed Armitage's role at the current company?

Ed Armitage's current role is CEO at Freja.

What is Ed Armitage's email address?

Ed Armitage's email address is ej****@****ail.com

What is Ed Armitage's direct phone number?

Ed Armitage's direct phone number is +4478251*****

What schools did Ed Armitage attend?

Ed Armitage attended Esade, The University Of Edinburgh, Université Paul Valéry - Montpellier Iii.

What skills is Ed Armitage known for?

Ed Armitage has skills like E Commerce, Digital Marketing, Online Marketing, Seo, Strategy, Email Marketing, Multi Channel Marketing, Ppc, Web Analytics, Internet Strategy, Online Advertising, Mobile Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.