Leading the commercial development of a world leading custom teamwear brand specialising in performance cycling, triathlon, running and netball.

Responsible for delivering a marketing strategy for a consortium of 8 luxury jewellers in central London. -Introduced a loyalty programme that added value to the chains proposition, engaged high-spend customers and encouraged the sales of other company services. -Hosted an exclusive Concierge open evening connecting with Head Concierge from 30 of the most prestigious hotels in London attended. - Redeveloped all 8 shop websites, contemporising their image and introduced an appointment booking system to capture more sales leads.

Providing strategic, creative & effective sales & marketing solutions for a young cricket brand.- Negotiated sponsorship with England Women’s Cricket Captain to levy brand profile in competitive market. - Developed and launched ‘Heather Knight’ women’s-specific product range driving hardware growth and advancing our market presence through the women's category. - Briefing creative agencies in artwork production and writing copy for all marketing collateral.- Manage the development and launch of new digital platforms and company website.- Supported the inception of the SM own label custom cricket clothing range from range planning, sales costing to marketing launch and promotion. - Launched the Albion cricket partnership expanding our product portfolio and opening retail channels for commercial growth.

Strategic and commercial responsibility for the UK’s largest cycling apparel brand from design and concept through to market delivery. - Development and execution of a complete rebrand remodelling the visual identity of the brand across all channels. - Developed trade relationships with international distributors negotiating marketing budgets and influencing seasonal ranges.- Product lifecycle management including new product development, risk assessment, forecasting, structuring pricing, management of critical path, copywriting and artwork.- Seasonal range launches, delivering dynamic presentations on new innovations, marketing campaigns and sales opportunities to a sales force of 16 Account Managers, the industry media, and a network of over 1000 retailers. - Present quarterly reviews to key stakeholders evaluating sales and marketing campaigns, strategising progressive methods for future campaigns to maximise ROI.

Commercial responsibility for the inception of a super-premium European cycling clothing brand into the UK market.- Constant development of brand strategy to improve market competitiveness in the UK. - Negotiation of buying price from Spanish suppliers to maximise our margin and ensure pricing falls inline with UK market requirements. - Responsible for seasonal range planning (Summer and Winter collections), product costing, trade pricing and commercial management of range.- Development and execution of retail POS to enhance in-store premium appeal. - Strategising all marketing content channelling ATL adverts through premium industry magazines, targeted online forums, high profile industry blogs and digital home page take overs. - Brand promotion and presentation of seasonal collections at iconic industry trade shows.

Responsible for leading the commercial development in the UK of the worlds largest watersports manufacturer. - Overall responsibility for sales growth, P&L and establishing a strong and sustainable retail network throughout the UK.- Constant analysis of market conditions and competitor products, both in terms of proposition and pricing to ensure my categories were positioned to react, compete and win competitive market share. - Product costing, trade pricing and commercial management of range.- Support product inception with 360 marketing strategies to drive brand awareness and desirability, drive footfall to our retail network and encourage greater commitment from our customers. - Negotiated 20% discount from French suppliers plus marketing contribution to support annual ATL marketing initiatives.