Create educational content for sellers on Amazon, Shopify, Walmart, and eBay on my YouTube, Instagram, Facebook, and LinkedIn channels.💥 Coach clients at all parts of the seller journey to guide them through their specific e-commerce obstacles.💥 Market relevant products and services for e-com sellers as an affiliate partner.💥 Created a Shopify + Amazon e-commerce business, resulting in $80k in sales in its first year.💥 Conduct market and keyword research for testing and launching new products.💥 Manage paid Facebook, Google, and Amazon PPC campaigns while analyzing CAC, LTV, CTR, CVR, CPC, and ROAS.💥 Monitor marketplace metrics across Amazon, Walmart, eBay, and Shopify channels to improve product discoverability, conversion rates, and customer experience.💥 Market relevant e-commerce tools and services as an affiliate partner.💥

Jungle Scout is the leading software-as-a-service offering for ecommerce sellers and brands on Amazon. Jungle Scout serves both SMB and Enterprise SaaS markets, including ecommerce advertising management.👤 Senior member of a multichannel, growth marketing, GTM team:💥 Served as the go-to expert on Jungle Scout’s suite of SaaS products for the Marketing team.💥 Defined and communicated KPIs and OKRs for SaaS lifecycle marketing strategy to channel owners.💥 Segmented users and tracked/tested/optimized new user tool engagement strategies, resulting in 21% increase in retention YoY.💥 Bridged the gap between Devs, Product, Data Science, Marketing, Operations and Customer Support by synthesizing data from tool usage, marketing acquisition reports, and user interviews and surveys to segment customers, build their profiles, and be their voice to internal stakeholders.💥 Led redesign and GTM launch of Setup Wizard + associated onboarding in-app and email campaigns, churn funnel, and event tracking with the Product team and Email manager, resulting in 44% decrease in new user churn MoM.💥 Hosted weekly live, in-app webinar with Q&A for all JS products and stages of e-commerce seller journey, leading to 1,190% increase in customer retention over 3-year period.💥 Created copy and sales collateral for UX, Product, and Marketing campaigns.💥 Launched an on-demand new user onboarding webinar that decreased monthly user churn by 16% YoY and increased viewership by 3x.💥 Advised on Jungle Scout’s go-to-market strategy outside North America, leading localization of app, extension, API, and marketing website into 6 languages.🛠️ Tech/Tools:📢 Customer messaging platforms: Pendo, Marketo📊 Customer analytics tools: Segment, Amplitude, Google Analytics, PowerBI, UsabilityHub, Notion👨‍🏫 Learning management and video platforms: Kajabi and Wistia

💥 Increased ARR in enterprise accounts by 60% YoY.💥 Nurtured existing client relationships resulting in retaining all inherited accounts.💥 Influenced gatekeepers and decision makers with customized email campaigns.💥 Crafted personalized pitch decks for multi-product service line for B2B clients in multiple countries based on industry research.💥 Relayed customer persona data to Marketing team in Spain to create improved sales collateral for Americas market.💥 Represented SeproTec at industry trade shows, resulting in 250% increase in generated leads YoY.💥 Partnered with Project Managers to translate complex localization services catalogue into easy-to-understand positioning and messaging for clients outside the industry and ensure SLAs.

💥 Studied to be a professional English<>French conference interpreter.💥 Practiced active listening and note-taking skills.💥 Developed ability to rapidly familiarize myself with new and vastly disparate clients and subject matter.💥 Translated websites, promotional materials, and apartment listings from French to English.

💥 Increased performance in key accounts by developing and conducting one-on-one/group trainings on the company's products and organization via phone/video calls and at live events across Canada, including audiences of 1,000 attendees.💥 Grew the number of active customers across all of Canada by 16% YOY and 400% in Québec alone, representing $120 million in annual revenue.💥 Developed budgets and sales programs by analyzing Canadian market trends and providing insights on Canadian culture.💥 Collaborated with product marketing, regional sales, events, social media, video production, and C-suite leadership to develop and implement French and English sales tools, including printed literature, videos, sales presentations, social media, and website content.💥 Created and maintained Isagenix's first French glossary and conducted site-wide audit of all French content to ensure consistency, accuracy, and market-appropriate content.💥 Planned, organized, and presented at training events across Canada (average of 20 per year).

💥 Provided expertise on all pre-departure processes and onsite experiences for programs in Paris, Aix-en-Provence, Nice, & Sevilla.💥 Successfully onboarded ~160 students per semester.💥 Consistently attained program headcount goals, representing ~$4.8M revenue per year.💥 Redesigned and promoted French visa application training materials for improved accuracy and clarity.💥 Successfully retained all students for Spring 2015 programs in France after the Charlie Hebdo massacre despite several families’ initial attempts to withdraw their students.💥 Collaborated with Recruiting, Marketing, Finance, University Relations, and onsite personnel to incorporate student feedback into company processes.