Edward Cates Email & Phone Number

Atlanta, Ga, Us

Stockbridge, Ga, Us

Founded and leads a strategic marketing and communication consultancy delivering innovative solutions for B2B and B2C clients across various industries including technology, A/E/C, consumer packaged goods, finance, and entertainment.HIGHLIGHTS-Strategic Advisory: Provide high-level marketing and business strategy consultation to C-suite executives, focusing on integrating marketing initiatives with broader business objectives.-Digital Transformation: Guide clients through digital marketing transformations, leveraging the latest technologies and data-driven approaches to enhance marketing effectiveness and efficiency.-Supply Chain Optimization: Collaborate with clients to streamline marketing supply chains, improving efficiency from concept to consumer while optimizing costs.-Cross-Industry Expertise: Apply insights from diverse industries to develop innovative marketing strategies that drive growth and enhance brand value.-Data-Driven Decision Making: Utilize advanced analytics to inform marketing strategies and measure ROI across diverse client portfolios.-Sustainable Marketing Practices: Advise on implementing environmentally conscious marketing strategies that align with modern consumer values and corporate responsibility goals.

Atlanta, Georgia, Us

Vice President, reporting to the Chief Executive Officer and President, leading all marketing and communication functions supporting 20 regional offices, 32 divisions including architectural, structural engineering and concrete services for $2.5 billion industrial construction company.- Strategic Growth: Directed national marketing team, aligning strategies with business goals to drive an impressive 257% revenue growth.-Digital Transformation: Spearheaded the implementation of Salesforce and Pardot, optimizing CRM efficiency by 50% and enabling data-driven decision-making.-Demand Generation: Developed and executed ARCO's first PPC strategy, resulting in a significant increase in form completions and marketing-qualified leads.-Brand Elevation & Market Penetration: Increased social media followers by 1900% organically, launched a comprehensive rebranding initiative, and orchestrated a national media relations campaign, significantly boosting company visibility and reputation.-Sales Enablement: Partnered with the sales team to develop compelling marketing collateral, case studies, and tools, contributing to increased sales performance.-Supply Chain Optimization: Streamlined marketing procurement processes, reducing costs by 15% while improving vendor relationships and campaign effectiveness.-Cross-Functional Leadership: Fostered collaboration across departments, integrating marketing initiatives with broader business strategies to enhance overall operational efficiency.

Atlanta, Georgia, Us

Established marketing department as first Director, reporting to the Co-Founder and Chairman. Developed award-winning marketing strategies and brand development initiatives, driving company growth from $700 million to $2.5 billion.-Organizational Transformation: Established and scaled marketing function from inception, orchestrating strategies to support rapid business expansion across 20 regional offices.-Team Development: Grew high-performance marketing team from one to thirteen members, fostering a culture of innovation and results-driven execution.-Digital Ecosystem: Spearheaded implementation of Salesforce and Pardot, creating an integrated CRM and marketing automation platform to enhance customer engagement and data-driven decision making.-Brand Elevation: Launched comprehensive rebranding initiative, significantly boosting company visibility and reputation in competitive industrial construction market.-Media Strategy: Orchestrated national media relations campaign, securing high-value coverage and establishing company as industry thought leader.-Supply Chain Optimization: Implemented strategic sourcing initiatives for marketing services and materials, improving efficiency and reducing costs.-Cross-Functional Collaboration: Partnered with procurement and operations teams to align marketing strategies with broader business objectives and enhance overall organizational effectiveness.

Atlanta, Ga, Us

Spearheaded marketing and communications strategies for a national electronic security and fire protection company, driving brand awareness and business growth.-Led end-to-end marketing and communications initiatives, aligning strategies with business objectives to enhance market presence.-Successfully integrated newly acquired Fire Protection Company into parent brand, collaborating closely with the acquisition team to ensure seamless transition and consistent messaging.-Optimized supplier relationships and procurement processes, implementing strategic sourcing initiatives to improve operational efficiency and reduce costs.-Developed and executed comprehensive go-to-market strategies for new security and fire protection solutions, driving revenue growth and market share expansion.-Implemented integrated marketing communications plans, ensuring consistent brand messaging across all channels and touchpoints.

Charlotte, Nc, Us

Reported to Executive Vice President, leading marketing, communications, and supply chain management initiatives for a major financial institution.-Developed and executed comprehensive marketing and communications strategies, enhancing bank image and expanding client base in supply chain management sector.-Led a team of 15 professionals, overseeing marketing, communications, media relations, brand messaging, sponsorship, advertising, and exhibition activities.-Spearheaded the creation of the Multicultural Supplier Development Playbook, documenting internal strategy, performance metrics, and end-to-end supplier development processes.-Managed $300k annual budget, optimizing P&L to increase profitability and operational efficiency.-Orchestrated participation in over 20 annual tradeshows and national sponsorships, strengthening bank's presence in supplier diversity initiatives.-Implemented Six Sigma process improvements, driving operational excellence and cost savings.-Expanded cross-sector business relationships through strategic national organizational outreach.

Charlotte, Nc, Us

Reported to the Senior Vice President and Director within Supply Chain, leading regional procurement strategy and supplier diversity initiatives across Florida, Georgia, and Tennessee.-Developed and implemented strategic sourcing initiatives, optimizing procurement processes and driving cost-effective spending across multiple business units-Led comprehensive supplier relationship management programs, serving as the primary contact for diverse suppliers and advocacy organizations in the region-Enhanced operational efficiency by providing technical assistance on Bank of America's procurement processes, certification expectations, and supplier development programs-Represented Supply Chain Management at the Corporate Finance Diversity Business Council, driving strategic alignment between procurement and diversity initiatives-Improved regional operations through board leadership in community organizations, strengthening Bank of America's presence and reputation-Enabled data-driven decision making by reporting corporate spending performance to state and regional market senior executives-Increased cross-selling opportunities by facilitating referrals to strategic business partners within Bank of America, including Small Business Banking, Commercial, and Premier Banking

Charlotte, Nc, Us

Developed and executed national multicultural marketing strategies to expand banking customer base within target market segments, reporting directly to the banking group President.-Spearheaded strategic initiatives resulting in $600M in new business development within the affinity client segment, including $15M in banking relationship leads through innovative event strategies-Managed a $12M annual budget for corporate sponsorship, optimizing ROI through efficient P&L management-Led multicultural multimedia marketing and advertising campaigns, collaborating with external agencies to drive sales and revenue growth-Orchestrated cross-functional collaboration among commercial, private banking, and venture capital partners to achieve sponsored conference program goals-Implemented data-driven client management strategies, enhancing event effectiveness and database utilization-Developed and executed strategic sponsorship, event marketing, and advertising initiatives with key organizations to attract prospective customers and expand market share-Maximized brand presence through strategic content development and beneficial sponsorship arrangements, improving overall bank performance and productivity

Charlotte, Nc, Us

Managed high-profile corporate events for Bank of America's top executives and high-wealth clients, contributing to strategic relationship building and brand enhancement.-Orchestrated executive-level events for the top 10% of Bank of America leadership, including the CEO, CFO, and other C-suite executives, ensuring flawless execution and stakeholder satisfaction-Led event management for prestigious client engagements, including the Heritage Golf Tournament, Carolina's Cup Steeplechase, and Mardi Gras (Crew of Orpheus), strengthening relationships with high-value customers-Spearheaded planning and execution of global senior leadership meetings, facilitating strategic discussions and alignment across the organization-Played a key role in public relations activities during the merger of NationsBank and Bank of America, supporting smooth transition and positive brand perception-Collaborated with internal stakeholders and external vendors to deliver high-impact events within budget and timeline constraints-Implemented innovative event strategies to maximize engagement and achieve business objectives

Selected for internship in the Office of Advance & Scheduling, supporting high-level operations for the President of the United States.-Collaborated with senior staff to prepare and distribute press schedules for the White House Press Corps, ensuring timely and accurate information dissemination-Supported logistical planning and execution for major international events, including: -First State Visit from the Emperor of Japan -D-Day Commemoration -1994 G-7 Summit-Assisted in coordinating numerous West Wing Press Briefings, developing skills in crisis management and rapid response communications-Gained invaluable experience in high-pressure event management, stakeholder relations, and protocol adherence at the highest levels of government

B.A., Communications, Minor Political Science

Post Graduate, Executive Education