Edward Lau Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

Los Angeles, Ca

Develop English-language film ideas to grow English-language slate and optimize profit for growing Chinese entertainment company.

Santa Monica, Ca

• Tracked trade coverage related to Skydance properties STAR TREK BEYOND, GRACE & FRANKIE, and JACK REACHER: NEVER GO BACK to monitor traction in media outlets• Researched summaries on reporters and industry events for executives at press events• Create bi-weekly reports of upcoming milestones and updated master communications calendar and media lists to monitor and increase efficiency in the public relations department

Greater Los Angeles Area

• Conduct extensive research to evaluate projects in development and potential partnerships• Update market reports on weekly box office reports, industry news, etc.• Contribute to weekly conference calls to cover weekly news and pitch ideas with China offices• Perform office duties such as phone coverage or assisting staff with specific assignments

Greater Los Angeles Area

• Recruited 40 volunteers and coordinated with sound crew at the event to organize panels• Researched, edited and compiled 44 speaker bios of key leaders in U.S. - China film for the summit’s event booklet• Manage and posted on the organization’s Twitter and Facebook accounts to increase event awareness

Beijing City, China

• Brainstormed social media marketing strategies for BMW alongside release of Mission Impossible 5: Rogue Nation that led to pitching the idea to the client• Devised online buzz strategies to promote client NESTLE’s brand partnership with Chinese rom-com Last Woman Standing• Researched and compiled profiles of Chinese celebrity spokespersons for clients FOTILE and THE PENINSULA HOTEL

Beijing City, China

• Communicated daily with over 20 Chinese fashion publications for the delivery of the client’s latest season’s samples: PRADA and MIU MIU were the most featured collections on China’s fashion covers in 2015• Managed inventory of three collections of client’s latest samples, including reporting lost and damaged goods• Researched and created presentation for publicity ideas for the client’s upcoming project feature in Shanghai • Created Excel contact database for all 53 PRADA and MIU MIU stores in China, in addition to our updating media contact list

Greater Los Angeles Area

• Covered scripts for US-China co-production or distribution of independent feature films in a 24-48 hour turnaround • Reported daily news headlines for company projects as well as developments in the Asian entertainment arena• Updated US releases chart weekly for Beijing headquarters, reflecting changes in releases of Hollywood films of the next year • Translated and fact-checked English to Chinese databases of two film libraries for Chinese VOD acquisitions

Greater Los Angeles Area

• Created and organized a filed database of around 250 Sundance filmmaker’s career profiles, working with Microsoft Excel • Transcribed and proofread over twenty interviews with film industry study subjects• Analyzed and code movie character’s characteristics from 100 top grossing films of 2014 using Excel• Advised research participants by troubleshooting content analysis problems

Beijing City, China

• Published article exploring museums in Beijing, assisted in research for separate article on Beijing’s graffiti scene• Contacted and researched 15-20 reporters for piece on foreign correspondents in Beijing by email or online• Reviewed two high-end international cuisine restaurants for food, service, and venue, interviewed chefs and owners