Work with Senior Leadership Team to strategize revenue growth initiatives by tracking customer journey.

Worked with Finance Business Operations, Customer Activity, Revenue Assurance, and Data Engineers to create Data Marts that streamlined self service reporting for actionable insights.

Worked with National, Data Architects, Front-End Developers, and Senior Leadership Team, to transform the sales compensation program that modernized pay to performance and overhauled employees user experience. • Utilized Alteryx to prep data and blend multiple data streams to create Compensation owned Data Tables to link Executive Level KPIs to Agent Level Performance taking a bottom up approach to drive the bottom line • Developed ERDs, Frameworks, Wireframes, and Flowcharts to bridge Meta data-business knowledge gaps through visual documentations to level set cross functional departments base line understanding of integrated data lineage hand offs • Blended and Automated Frontline and Leadership Employee Status Data to Commission Payments and Performance Details to streamline the automation of Team Hierarchy, Personnel Management, and Active Headcount for Channel Visibility and Data Ingestion Policies to develop systematic Business Rules • Standardized the methodology of integrating multiple enterprise level platforms to run DBLC and SDLC in parallel for Ad Hoc Projects to support Channel Career Progression Initiatives and Comp Mechanic comparison tools to identify post implementation impacts of current vs future state success metrics

Worked with Sales & Marketing, Human Resources, and Channel Operations, to administrate a sales compensation program that motivated the sales team, aligned with business goals, and operated efficiently across various channels. • Utilized Alteryx to prep data and blend multiple data streams to create Compensation owned Data Tables to segment the transformation of data by groups such as classification, data point type, summary type, category description, category value, category value text definition, etc. which allowed for the aggregation and pivoting of business requests to delivery within 1-2 days and the creation of self-service dashboards for both executive and frontline level reports. • Developed ERDs, Frameworks, Wireframes, and Flowcharts to bridge Meta data-business knowledge gaps through visual documentations in order to audit multiple data points and data feeds throughout the data lineage to identify root cause of EBI business owners, which led to resolution of downstream impacting disparities being resolved within days. • Blended and Automated Frontline and Leadership Personnel Status Data to Commission Payment Amounts to treat for prorated adjustments towards New Hire Guarantees, POC, etc. which led to a total time saver of 40 hours a month between three departments from manual processes. • Standardized the methodology of integrating multiple enterprise level platforms to run DBLC and SDLC in parallel for Ad Hoc Projects ranging from asks to Analyze Historical Data for Recommendations on Targets to Design of the Conceptual and Logical Frameworks for Data Mining and Blending of Clean Data to Development of Data Models for New Comp Component Impacts toward the Population’s Health and Performance-Budget Index to Creation of Channel Tools for Frontline Education on Delta in Earnings from Today vs Tomorrow

• Develop excel dashboards to improve team performance and % to goal with interactive visual breakdowns of areas of opportunity. • Analyze daily performance and lead huddles by prioritizing leadership objectives by becoming exceptional based off current business needs.• Conduct daily reports for real time sales, team member recognition, myLeads conversion rates, Omni utilization, mobile participation levels, and aux availability. • POC for Team Castillo, Omni Champion, national recognition in myLeads pilot with a lead by example mindset.

Oversee marketing, productions, and design of a laser engraving and cutting company within the wedding industry specializing in fully custom wood cake toppers. Entered into a completely untapped territory becoming first to market for the Washington area of several v1 released products with no reference sites. Offering client focused solutions to generate unique value propositions for local bakeries and venues. Manage two person team consisting of a customer relations manager and operations lead manager.

• Generated and designed over 600 original custom works and 40 different unique product types using precision based CNC (computer numerical control) technology increasing initial average order size from $59 to $118 by charging design fees, rush order fees, and additional color fees.• Developed inbound lead generation campaign of new product launches, increasing customer lifetime value from $118 to $232 in the course of 3 months with the release of new complementary products including programs, saves the dates, alternative guest books, card boxes, table numbers, and welcome signs. • Established alliances with 10 bakeries, 4 wineries, and 12 restaurants within 6 months, generating $12,000 monthly in cake topper, wine box, and coaster sales. • Attended 4 wedding expos in the first 3 months of business to determine customer’s willingness to pay and cross reference operation expenses to identify highest profit margin products. Discovering ROIs from 150 to 400 percent depending on product category. • Obtained a total ROI of 300% from the 4 wedding expos with 132 sales, average order size of $118, and a 16.27% email opt in rate from the 1,860 brides attended.

• Reached the first page of Google and Etsy search engine results for 4 of the 40 uniquely designed 3D printed products. • Launched a viral loop campaign redirecting paid traffic through social influencers to sign up on a landing page for a reward program with the incentive of a personalized magnetic picture frame for free when they share it on Facebook. Campaign led to 2,400 sign ups within 5 days with a positive cost per acquisition of $1.85 from $5 in shipping.• Sold over 100,000 digital files including business checklists, product checklists, employee checklists, etc.• Launched a PPC campaign for 47 Most Actionable Checklists to Growth Hacking Your Company with 14,000 sign-ups. • Converted 2.8% of sign-ups to buy 655 Actionable Checklists for $24 resulting in $9,500 in revenue.• Championed creative marketing initiatives, including live social media giveaway partnerships, sponsorship of national nonprofit groups, and speaking engagements in internet and e-commerce space.

Built a 6 figure revenue stream selling 3D printed CNC (computer numerical control) manufactured products. Led a 3-person team generating a quarter million dollars in 6 months through online sales and maintaining key B2B relationships using enterprise level integration platforms. Sold 5 of the 9 3D printers to education facilities and startups while offering workshops, service maintenance, and the purchase of filament. • Penetrated 6 profitable B2B accounts, individually valued at up to $2.5 million, with major Fortune 500 customers including Amazon with a product catalog that consisted of over 1 million product variations. • Surpassed manufacturing capacity month over month and expanded operations efforts by scaling print capabilities from 1 to 9x 3D printers in 3 months. • Identified, pursued, and closed business deals with east coast franchise, Toynk Toys and convention center, Chicago Comics getting our products seen by millions of customers.

Some companies we have worked with include: AT&T, Amazon, Ignite U, Learning Express, Toynk Toys, BAM, Karchesy & Co, N2 Publishing, LuLu Roe, KnifeForkSpoon, Connie Rose Knows, Mad Monkey Distribution, Maestro Strategic Solutions, Angie D Photography, Keller Williams, Brand Marketing Mastery, Copy Wrights, Released to See, Harmony Photography, Veterans Lending Group, and more.

• Service existing accounts, obtain orders, and establish new accounts • Investigate problems, develop solutions, prepare reports, and make recommendations • Maintain professional and technical knowledge of products and services available

• Maintain a strong communication between AS Production coordinators and the Publicity Center• Increase social media awareness in the Bellingham community and promote upcoming events• Implement supplemental marketing ideas around Western’s campusKey Contributions• Passed social media engagement record with Special Events: A Petting Zoo?! Campaign with over 3,000 engagements. • Reached full capacity of 600 students for Guardians of the Galaxy, Boyhood, and Interstellar films. • Restructured AS Productions from 5 individual pages into a single media page to streamline ad promotions.