Thinking, challenging, researching, testing, learning and optimising.Working in an agile planning team in a channel neutral direct and digital agency means I get to be very involved in a great number of fascinating projects. And use a load of buzz words too...Basically it's my job to understand, and be the voice of, the consumer. Whether through social listening, desk research, opinion polls, outreach or simply asking my mum, I'm obsessed with putting the consumer context around our marketing challenges at WDMP. Here's a nice wee article about how we get it done; http://www.theguardian.com/media-network/marketing-agencies-association-partner-zone/data-analysis-brand-marketingAnd here's a list of a few of the other bits that I do;-Proposition Development-Insight generation-Consumer Research and Testing-Social Listening-Comms Planning-Contact Strategy Development-Touchpoint Analysis-Communications Auditing-Input into Creative Development-Consumer Profiling-Development and Application of Actionable Customer Insight

Monarch Airlines, Cosmos Holidays, NatCen Social Research, AMEE, New BusinessSenior Account Manager on a range of accounts working across DM, Email, Digital and Branding.

January 2012 - September 2012The Carbon Trust, Monarch Airlines, Cosmos Holidays, NatCen Social Research, AQA, Freeview, AMEE, New BusinessSuccessfully delivered great work for a multitude of clients including Carbon Trust, AMEE, BP, Monarch and Cosmos. Including the Carbon Trust’s Domino’s campaign which won the B2B Marketing Awards. Instrumental in business development including helping win and bed in the NatCen account.January 2011 – December 2011 Tesco BankWorking directly with Senior Account Director and Client Services Director to manage all day to elements of the agency's newest and most prestigious account as well as with Planning Director on the higher level strategic thinking. Instrumental to the planning and delivery of all elements of this extremely fast paced DR account. Working in conjunction with Tesco Bank’s AtL, In-Store and Data agencies to produce effective consistent work across all channels. Liaising with Print Managers, Media Buyers and other suppliers. Predominantly involved in the full suite of insurance products across DM, Press and Email activity, also lead the very successful experiential activity at the Goodwood Revival festival.

AQA, Monarch Airlines, Tesco BankWorking as lead account handler into Account Director on the Monarch Airlines account with AE as direct report. Included developing, delivering and measuring 4 fully personalised digital print DM campaigns, integrated with personalized URLs and behaviour triggered email follow ups.

Graduate AE working to deliver the day to day running of the AQA Examinations Board, Betfair and Southern Rail accounts. Involved in various new business acivities including pitches for First Drinks brands, various PQQs and RFIs and worked very closely on the successful Monarch Airlines pitch.