Edward Daly Email & Phone Number

Denver, Colorado, United States

• As a member of Elite Brands’ executive leadership team, I oversee all B2B sales operations across Colorado
• Set annual and monthly sales budgets and goals
• Meet regularly with sales team managers to review performance measurements, process challenges, and evaluate opportunities.
• Design all compensation and bonus structures for sales, brand management and marketing team members.
• Review & approve all new products, pricing and promotions.
• Developed and launched multiple software solutions, including Encompass Technologies Fusion Reporting, HubSpot CRM and Basecamp Project Management Software

Denver, Colorado, United States

• Scaled the department to grow by a multiple of 5 over tenure in position
• Grew the B2B sales team from 10 sales representatives to 32 sales representatives, three regional managers, three merchandisers, one merchandiser supervisor and one administrative sales assistant.
• Designed and implemented all systems for the sales teams, including educational trainings, toolkits, performance appraisals, data tracking, and goal and budget setting procedures.
• Transitioned sales department from dBEV VIP Software to Encompass Technologies, improving data quality, analysis, and reporting.
• Managed the mountain sales team as well as front-range, regional managers.
• Designed sales territories and overall structure to boost efficacy, keeping sales reps within 25 minutes of their homes.

Denver, Colorado, United States

• Managed three sales representatives and grew B2B sales from $850,000 to $1.1M in two years.
• Served as key account representative in Thornton and Longmont
• Opened Dave Co. Liquors and grew annual sales from $47,000 to $105,000 in three years.
• Managed all aspects of the territory including hiring, terminating, and conducting performance appraisals.

Denver Metropolitan Area

• Built multiple sales territories from Fort Collins to Denver
• Began with $20,000 in annual sales and built it to $600,000 annually in four years.
• Achieved monthly budgets four years in a row.
• Named “Top Salesman” three years in a row.