Edward Daly Email & Phone Number

Denver, Colorado, United States

● As a member of Elite Brands’ executive leadership team, I oversee all B2B sales operations across Colorado● Set annual and monthly sales budgets and goals● Meet regularly with sales team managers to review performance measurements, process challenges, and evaluate opportunities.● Design all compensation and bonus structures for sales, brand management and marketing team members.● Review & approve all new products, pricing and promotions.● Developed and launched multiple software solutions, including Encompass Technologies Fusion Reporting, HubSpot CRM and Basecamp Project Management Software● Constructed and implemented an enhanced system for streamlining new SKU approvals and rationalization.● Designed new policies and procedures to improve cross-functionally between the sales and logistics departments. ● Managed, designed, and realized the launch of full-strength beer sales at chain stores statewide in accordance with new state law effective January 1, 2019.● Re-designed and restructured the full sales department to maintain profitability margins during the COVID-19 pandemic disruption.● Liquor Enforcement Division liaison.

Denver, Colorado, United States

● Scaled the department to grow by a multiple of 5 over tenure in position ● Grew the B2B sales team from 10 sales representatives to 32 sales representatives, three regional managers, three merchandisers, one merchandiser supervisor and one administrative sales assistant.● Designed and implemented all systems for the sales teams, including educational trainings, toolkits, performance appraisals, data tracking, and goal and budget setting procedures.● Transitioned sales department from dBEV VIP Software to Encompass Technologies, improving data quality, analysis, and reporting.● Managed the mountain sales team as well as front-range, regional managers.● Designed sales territories and overall structure to boost efficacy, keeping sales reps within 25 minutes of their homes.● Maintained an average gross-profit margin over industry standard.

Denver, Colorado, United States

● Managed three sales representatives and grew B2B sales from $850,000 to $1.1M in two years.● Served as key account representative in Thornton and Longmont● Opened Dave Co. Liquors and grew annual sales from $47,000 to $105,000 in three years.● Managed all aspects of the territory including hiring, terminating, and conducting performance appraisals.

Denver Metropolitan Area

● Built multiple sales territories from Fort Collins to Denver● Began with $20,000 in annual sales and built it to $600,000 annually in four years.● Achieved monthly budgets four years in a row.● Named “Top Salesman” three years in a row.