Drove winning integrated marketing strategies and campaigns for Trauma/CMF businesses in support of 1.4B in annual sales and 5% goal for overall growth.• Implemented and trained on four point digital strategy for Trauma/CMF business: digital and web asset access point, channel launch on VuMedi and Youtube partner sites, patient education and surgeon locator site, and professional education and resident’s site. • Lead regional brand strategy and implementation for corporate merger with Ethicon and CSS. Key deliverables include Depuy Synthes creative alignment, brand and tradeshow guidelines, templates, logos, and training and asset touch-points.• Positioned DePuy Synthes top-of-mind among customers through an award winning depth and breadth campaign for the foot and ankle market resulting in 6% growth. • Created a modular “Success in Trauma” storyboard that has been applauded as a touchstone communication piece for sales consultants and franchise account management with an 82% download rate.• Spearheaded a cross-franchise media planning effort for top 4 hero brands to span web, digital, tradeshow and print. The delivery of an annual strategy for the combined businesses resulted in a 20% cost reduction and wider reach through value ads.

Led CMF and Biomaterials marketing partners to identify key initiatives and strategically allocate 3M in marketing and marcom budgets across ad creation, web, print and digital mediums. • Executed new DePuy Synthes brand standards for all business franchises under intensive 6 month timeline: including creation of roll-out strategy, guidelines, assets, toolkits, website, app, facilities and communications plans.• Trained 100+ members of cross-functional teams on corporate guidelines for quality-driven brief development and adherence to positioning and communication standards across print and digital collateral.• Built strategic partnerships with agencies to deliver a new standard of excellence for campaign platforms around key product, program and corporate brand approach.• Partnered with global product marketing groups to reshape two underperforming brands. Developed targeted communication campaigns, including effective messaging, marketing mix and tactical tool creation resulting in increased brand recall and 60% sales growth.

Partnered with product and marketing teams to manage timely delivery of over 700 marketing communications projects; including budget, resource and vendor management, content and image creation, materials production and copy approval.• Concepted, created and launched a clinical solutions-based campaign via print, web and digital that established the external-facing organizational pillars for products and services across all franchises. • Built strategic alignment to drive execution of the first integrated marketing campaigns for top four trauma product launches in 2010-2011.

Launched Boston production center including securing locale, supervising staff of four, establishinghealthcare‐centric client base and codifying business processes. Grew operations to become themost profitable location with $7.5M annual revenue and +55% net margin

Led team responsible for brand standardization, copywriting and global retail labeling development for blood glucose monitors, test strips and syringes