Edward Der Email and Phone Number

My over-arching objective at KPMG Canada was to champion the national ViewPoint Net Promoter Score program to internal BUs and to increase engagement.Client insights delivery action items: ★ Recommended to the executive team those motivational drivers that impact NPS ★ Measured KPMG engagement / RFP strengths and areas of opportunity ★ Implemented action plans (closed loop feedback system) for client pain points ★ Leveraged business intelligence to gain further client… Show more My over-arching objective at KPMG Canada was to champion the national ViewPoint Net Promoter Score program to internal BUs and to increase engagement.Client insights delivery action items: ★ Recommended to the executive team those motivational drivers that impact NPS ★ Measured KPMG engagement / RFP strengths and areas of opportunity ★ Implemented action plans (closed loop feedback system) for client pain points ★ Leveraged business intelligence to gain further client insightsKey responsibilities: ★ Developed questionnaires, tabulate, analyse and assemble reports ★ Represented the voice of the client in reports, KPI dashboards & presentations ★ Ensured initiatives rolled up to the national business, strategic and marketing plans ★ Coached the junior analysts and educated Partners Show less

My role here is to leverage the research needs of the client and to synthesize the learnings into consumer / shopper insights and overall strategy.

Fresh Intelligence is a very dynamic and creative intelligence provider. Project customization and unique mobile solutions are key service offerings which I was very proud to be a part. During my time at this boutique company, I provided strategic insights and actionable solutions to various clients across all verticals (Financial, Telecommunications, CPGs, Pharma, QSRs and Retail).Deliverables included data analysis, client service, full presentations, junior staff mentoring… Show more Fresh Intelligence is a very dynamic and creative intelligence provider. Project customization and unique mobile solutions are key service offerings which I was very proud to be a part. During my time at this boutique company, I provided strategic insights and actionable solutions to various clients across all verticals (Financial, Telecommunications, CPGs, Pharma, QSRs and Retail).Deliverables included data analysis, client service, full presentations, junior staff mentoring and business development. Show less

Successfully lead a motivated team of 15 enumerators from various backgrounds (including recovering substance abusers and former battered women) to complete the 2011 Census & National Household Study on schedule and on budget.Drafted effective communications to the general public while being sensitive to Toronto’s diverse cultural mix ★ Delivered key training and motivation techniques to the entire team during the length of the project ★ Responsible for the daily optimization of… Show more Successfully lead a motivated team of 15 enumerators from various backgrounds (including recovering substance abusers and former battered women) to complete the 2011 Census & National Household Study on schedule and on budget.Drafted effective communications to the general public while being sensitive to Toronto’s diverse cultural mix ★ Delivered key training and motivation techniques to the entire team during the length of the project ★ Responsible for the daily optimization of assignment lists to all enumerators ★ Conducted regular performance reviews with enumerators Show less

My foray into law was driven by my personal principles in providing assistance to those in the marginalized fringes of Toronto. Leveraging my marketing experience, I was instrumental in launching a full targeted campaign in generating acquisition leads and aiding in customer retention through the use of digital media: Facebook Pages, Google Adwords, SEO and SEMAs a certified member of the ICCRC, I was tasked in providing innovative and humane solutions for helping those who have… Show more My foray into law was driven by my personal principles in providing assistance to those in the marginalized fringes of Toronto. Leveraging my marketing experience, I was instrumental in launching a full targeted campaign in generating acquisition leads and aiding in customer retention through the use of digital media: Facebook Pages, Google Adwords, SEO and SEMAs a certified member of the ICCRC, I was tasked in providing innovative and humane solutions for helping those who have been summoned to tribunals (Immigration & Refugee Board) as well those attending the Federal Court of Canada. Show less

B2B marketing is indeed a different animal compared to B2C.Just like the various segments of consumers that are abound, SOHOs, SMEs or MNEs have different motivators and preferences that need to be tailored to their own.Key projects: ★ Business Transformation Change Management ★ Customer Value Management (CVM) ★ Customer Relationship Management (CRM) ★ ROI determination of Ad Tracking ★ Lead Generation & Acquisition ★ Customer Retention.

The foundations of my marketing and consumer insights skill set were first sown at IPSOS-ASI (formerly Tandemar Research Inc.).