Edward Dereham Email & Phone Number

Redfern, New South Wales, Australia

Sydney, Australia

Manage a high performing on the road sales team of 7Oversee the National Customer Service teamDevelop implement and monitor budgets, sales strategies and KPIs for each sales region

Mascot Sydney

• Managed a team of 8 Account Managers and a further 4 indirect reports • Compiled the annual budgets for the sales team both by client and by Account Manager • Completed the P&L’s for the department • Monthly forecasting to budgets and ongoing analysis of client spend• New Business qualification, pipeline building and Key Account Management• Looked after a number of clients directly• Completion of complex tender responses• Contract negotiations • Conducted all pricing negotiations • Escalation point for all client issues and problems that occurred.

Sydney

• Managed 10 national events and corporate sales managers. • Account management of the key national clients.• Oversaw major client negotiations, proposals and contracts.• National new business and marketing Strategy• Development and implementation of the departments ½ yearly promotions.• Compiled the annual budgets for the two departments • Analysed and set the rate card for both departments on an annual basis.• Weekly reporting and provision of up to date forecasts for the quarter and the full fiscal year.• Control and implementation of the department’s debt management policy.• Key film distributor relationships.• Organised the recruitment process for all new members of the department.• Saw 10% growth over 2 years. Was tracking 10% up on budget and 20% on prior year

Sydney, Australia

• Appointed as New Business Manager to bring in corporate sales to Luna Park.• Introduced an account management system to the sales team.• Developed an external event sales strategy for more rapid growth• Implemented and run whole sales and marketing process for The Cuisine Group.• Sales Manager, Key Account Manager and New Business Manager• Creation and ongoing development of The Cuisine Groups marketing including website, marketing collateral and e-news letters• Sourced sponsorship opportunities to create company awareness• Managed company's budgets and the sales team targets • Organising P&L reports on each event to enable the company to increase their margins and revenue.

Bachelor'S Degree, Politics

Education record