Edward Edilbi Email & Phone Number

Arlington, Virginia, United States

At Ashoka, I lead the creative vision for a global brand that spans 38 offices across multiple continents. I collaborate closely with global leadership to create campaigns that drive systemic change while ensuring alignment with Ashoka’s social entrepreneurship mission.• Lead creative direction for Ashoka’s global brand, managing a diverse in-house team.• Develop integrated creative strategies that support the organization’s long-term goals.• Manage multi-language marketing campaigns targeting global audiences.• Key Achievement: Spearheaded a global rebranding effort, increasing brand recognition by 30% and solidifying partnerships with major donors.As a Senior Change Leader, I'm closely involved with Ashoka's Framework Change unit. I collaborate on global strategies that yield significant change, partnering with leaders in Framework Change, Marketing, and Communications to develop unified strategies, choose the right partners, and set actionable goals.With Ashoka housing the world's most extensive network of social entrepreneurs, connecting over 3,600 Fellows in 90+ countries, 'The Creative Studio' under my guidance isn't just creating ripples; we're driving powerful, lasting global transformations.

Toronto, Canada Area

As the visionary behind Dubarah, I've pioneered a transformative model for refugee empowerment and integration that defies conventional aid paradigms. Starting from a personal experience as a Syrian refugee, Dubarah has harnessed the untapped potential of diaspora networks, creating a ripple effect of support and self-sufficiency.Rather than enforcing dependency through traditional aid, we've facilitated a 'pay-it-forward' ecosystem among diaspora communities and new refugees. Our holistic approach connects displaced Syrians with housing, job opportunities, education, and much more, leveraging both online and offline strategies.Our impact speaks volumes: Over 18,000 volunteers and 8,000 job placements, with hundreds of life-changing solutions shared daily. We've even tackled public perceptions, successfully altering narratives around refugees as burdens through innovative campaigns like 'Million Thanks.'Based in Toronto since 2016, I've expanded Dubarah into a global force for change, positively impacting over three million lives—all achieved with grassroots network mobilization and zero external funding.

Toronto, Canada Area

As a seasoned nonprofit leader, I have successfully managed and overseen the operations of 18,000+ global volunteers, delivering innovative marketing and communication campaigns and web UI & UX design projects. I have also assessed the skills and dedication of refugee volunteers, which have enabled the provision of relief to over 500,000 refugees.Some of my notable achievements in this role include the following:★ Building the Dubarah brand by creating impactful and engaging marketing strategies that reached 3 million Syrians in 15 countries.★ Developing and executing comprehensive advertising plans for Dubarah, establishing a powerful brand identity in 15 countries and a robust online presence.★ Project managing the launch of Syria’s largest one-stop online support and employment network for refugees has attracted 110,000 registered job seekers, 7,300 job offers, and 34,000 Facebook followers.★ Driving the implementation of cross-platform advertising and client incentive programs, resulting in a 70% increase in client retention.★ Conducting a reality check research in 2019 to gain a deeper understanding of Syrians' experiences in the Greater Toronto Area in 2015. The research combined both qualitative and quantitative data to provide a comprehensive picture.Through these efforts, I have demonstrated my ability to lead effective programs and initiatives that impact the lives of refugees.

Toronto, Canada Area

As the founder and leader of PROCASY, a full-service branding and marketing agency, I have a wealth of experience in driving creative projects from start to finish. With expertise in brand marketing, social media, digital marketing, web design and development, PPC, SEM/SEO, video production, public relations, and application development, I have successfully led a team of talented professionals to deliver exceptional results for our clients.I have also demonstrated my ability to create and deliver persuasive sales and marketing presentations, effectively communicating the features and benefits of our services to clients and managing each project's financial and administrative aspects with efficiency.A few of my key accomplishments in this role include:★ Interpreting client and project manager briefs and translating them into a design vision that meets their needs.★ Setting the conceptual and creative direction for all design staff, ensuring that projects are delivered to the highest standards.★ Designing and executing impactful campaigns across various channels, including branding concepts, logo design, brand guidelines, print materials, UI&UX, and mobile apps.★ Conducting ongoing customer/market research to stay ahead of the curve and identify unmet market needs, which I have leveraged to drive business growth.With a proven track record of delivering exceptional results for clients, I am confident in my ability to help businesses achieve their marketing and branding goals.

Syria

As a hands-on creative director and manager of the design team, I have a wealth of experience in executing a wide range of advertising, website, marketing, and store signage projects.My leadership style is focused on coaching, mentoring, and guiding the design team to achieve project goals. I have a proven track record of delivering high-quality results in a fast-paced, deadline-driven environment.A few of my key accomplishments in this role include the following:★ Establishing and maintaining a consistent brand marketing design language across all communication assets and branding opportunities.★ Working closely with cross-functional teams to translate business objectives and customer needs into effective marketing design strategies.★ Conducting deep-dive analytics and utilizing my expertise and understanding of the industry landscape, trends, and competitors to inform business strategies.★ Encouraging and coaching multiple teams to excel in all aspects of the projects and pushing them to break the status quo.★ Hiring, training, and vetting new design team members, fostering an open, collaborative, and inclusive work environment for all staff.With a passion for design and a commitment to driving results, I am confident in my ability to help businesses achieve their marketing and branding goals.

Damascus, Damascus Governorate, Syria

★ Coordinated with internal and external teams on the planning and execution of branding and communication campaigns for new company products such as “Aalami ISP” in 2007 and “SURF” 3G service pilot launch.★ Prospected new streams of revenue, co-branding, and partnerships to promote dial-up internet subscriptions, resulting in a 10% uptake in subscriptions by the end of 2008.★ Developed and led the implementation of partners' onboarding process to drive more efficient execution of partnership agreements on legal, commercial, and technical cooperation. This has resulted in earning company recognition from the management.

Damascus, Damascus Governorate, Syria

★ Understand the goals of the training center and run a marketing department on my own.★ I Increased the profit by 50% by creating a corporate taring project – It was new back in time in Syria – the project allowed the companies to get a discount when the HR departments enrolled their employees in the training center courses. The project idea permitted 60+ companies to join the program with over than 600+ students.★ This job allows me to wear different hats (graphic designer, marketing coordinator, and salesperson. So, I handled almost everything (Presentations, marketing materials, discussions with HR departments, and the design side).

Damascus, Damascus Governorate, Syria

★ Oversee all design projects, from conception to delivery★ Consult with customers to brainstorm ideas, and determine overall needs and timelines of projects★ Produce lettering, images, and layouts for fabrication & installation of signs using specialized software such as CorelDRAW, Photoshop, and Adobe Illustrator under illuminated or non-illuminated sign projects in accordance with customer requirements★ Research and analyze best design techniques and solutions.★ Meet deadlines by setting priorities.

Damascus, Damascus Governorate, Syria

★ Operate and troubleshoot printing equipment.★ Maintained equipment and made sure they were set up properly, working well, and producing a quality product throughout worked shift.★ Work as a team with other operators to ensure machines are running efficiently during my shift.★ Load, position, and adjust unprinted materials in equipment loading and feeding mechanisms and also unload properly to maintain the quality of the product before curing.★ Clean and lubricate printing machines and components using oil, solvents, brushes, rags, and tools provided.★ Perform a visual inspection of garments to maintain quality assurance and an acceptable defect rate.