Edo Sutedja Email & Phone Number

Sydney, Nsw, Au

Asia Pacific

Doubled organic traffic, targeting key audiences during enrollment period to influence prospect and increase sales with consistent messaging, improving search results and delivering a personalized user experience.Led the redesign of website, implemented new information architecture to align content with the appropriate target audience and better support business goal.Lead nine high performing teams of copywriters and strategists, fostering environment of continuous growth and… Show more Doubled organic traffic, targeting key audiences during enrollment period to influence prospect and increase sales with consistent messaging, improving search results and delivering a personalized user experience.Led the redesign of website, implemented new information architecture to align content with the appropriate target audience and better support business goal.Lead nine high performing teams of copywriters and strategists, fostering environment of continuous growth and professional development. Expert in digital content, provide training and guidance to internal teams.Plan, develop and manage content across multiple digital channels touching over 6M customers.Drive “content first” approach to deliver an optional user experience (UX/UI).Created digital content standards and governance process to ensure consistent messaging and brand tone and voice.Develop digital content strategies aligned to business goal and objectives, incorporating analytics, research and user testing.Validate usefulness and functionality of content through usability testing. Show less

Sydney, Australia

Created and supervised fabulous integrated creative content and strategic thinking to help securing the target of up to $26 million for Qantas Media.Collaborated with Content Director, Digital Director and Sales Director in the development of innovative, client-focused creative solutions across print, digital and beyond for Myer, Weight Watcher and CPA Australia.Liaised with key team members in Australia and Hong Kong, as well as senior level from client side to ensure… Show more Created and supervised fabulous integrated creative content and strategic thinking to help securing the target of up to $26 million for Qantas Media.Collaborated with Content Director, Digital Director and Sales Director in the development of innovative, client-focused creative solutions across print, digital and beyond for Myer, Weight Watcher and CPA Australia.Liaised with key team members in Australia and Hong Kong, as well as senior level from client side to ensure all are working on the same goal from concept development to implementation. Led and managed creative team to work together with 6 editorial teams and 2 digital teams for all Bauer Custom clients and prospects.Initiated the development of Bauer Custom Media rebranding from logo to website to better reflect the company as a multichannel content marketing solutions.Set up Ideas Bank, compilation of what the competitor is doing and innovative content ideas around the world, to help Sales team generating ideas for clients. It is shared weekly during Monday meeting.Expand interpersonal skill by taking Conflict Management and psychology courses from Australian College of Applied Psychology.Streamlined creative briefing process using visual aid which saved time and increased productivity by 20 – 30 percent.Created a new integrated Executive Technology promotion across print and iPad which brought additional revenue of $165,000. Show less

Singapore, Kuala Lumpur - Malaysia & Jakarta - Indonesia

Shot award-winning AXE TV campaign for Unilever Indonesia and Egypt. Co – directed Bentoel Mild TVC which was one of Axis Films biggest clients.Directed TV campaigns for Niaga Bank, Bayer, Indomilk and Rexona. Forged strong relationship with advertising agencies by utilizing my personal contacts network.

Indonesia

Extensive understanding/awareness of local aesthetic and culture when creating local and global brands, therefore the launch success of Wall’s ice cream, Pennzoil, Isuzu, Mickey’s Stuff for Kids, Winnie the Pooh and Wrangler. Managed and mentored 14 Art Directors and Copywriters to ensure their business and personal goals were achieved.The youngest local Creative Director at Lowe Worldwide with 100 offices in 82 countries.Lead creative teams at Lowe Worldwide in… Show more Extensive understanding/awareness of local aesthetic and culture when creating local and global brands, therefore the launch success of Wall’s ice cream, Pennzoil, Isuzu, Mickey’s Stuff for Kids, Winnie the Pooh and Wrangler. Managed and mentored 14 Art Directors and Copywriters to ensure their business and personal goals were achieved.The youngest local Creative Director at Lowe Worldwide with 100 offices in 82 countries.Lead creative teams at Lowe Worldwide in Jakarta, Sri Lanka and Egypt.Won four big pitches: Coca-Cola, Pennzoil, Pizza Hut and Wrangler which brought additional 60 percent revenue for agency. Show less

Ux Design

Diploma Of Counseling, Counseling

Diploma, Sight And Sound Film, Tisch School Of Arts

Bachelor Of Arts (B.A.), Graphic Design

Economics