Edward Ellner Email and Phone Number
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Seasoned, entrepreneurial, and results-driven Marketing and Digital leader with 20 years proven track record of building globally-loved brands and driving digital transformation that delivers sustainable business growth – operating at executive level in multi-billion dollar FTSE 50 & Fortune 50 companies, and as a founder of a digital agency.Currently leading PepsiCo's Global DTC Consumer Engagement, Personalization, and Advanced Analytics function, driving E2E digitalization of the consumer value chain. PepsiCo is one of the world’s largest food and beverage and CPG companies with an iconic product portfolio including Pepsi, Lays, Doritos, Walkers, Cheetos, Gatorade, Mountain Dew and Quaker, and global revenues of over $90BN.Board Director of luxury biotech skincare brand, REOME.
Pepsico
View- Website:
- pepsico.com
- Employees:
- 146948
- Company phone:
- 0800 274 777
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Global Senior Director - Consumer Digital TransformationPepsicoUnited Kingdom
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Global Senior Director - Consumer Engagement, Personalization, And Advanced AnalyticsPepsico Jan 2024 - PresentPurchase, New York, UsLeading PepsiCo’s Global Consumer Engagement, Personalization and Advanced Analytics function, driving the E2E transformation of PepsiCo's Consumer Value Chain.
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Global Senior Director - Dtc Consumer Lifecycle Intelligence & Marketing SciencePepsico Oct 2022 - Feb 2024Purchase, New York, UsLeading PepsiCo’s Global DTC Consumer Lifecycle Intelligence & Marketing Science function.At its core, our DTC and Consumer Transformation mission is to deliver sustainable and profitable growth for PepsiCo through building direct, meaningful relationships with Consumers, powered by new advantaged capabilities.
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Director - Digital Connections, Technology, Innovation & PerformancePepsico Sep 2020 - Oct 2022Purchase, New York, UsLeading diverse, multi-function high-performing teams, driving PepsiCo’s Digital Connections, Technology, Innovation & Performance Marketing agenda across Europe. Building & scaling transformative digital, media, marketing, content, tech and data-enabled brand-building innovations and capabilities, to deliver accelerated sustainable business growth, end-to-end digital transformation and greater relevance for consumers, for some of the most iconic and beloved global food and beverage brands.
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Director Of Digital MarketingPepsico Jan 2018 - Sep 2020Purchase, New York, UsLeading the European Digital Marketing function ($12BN region) across digital brand experiences, digital media, media innovation, data-powered marketing and content excellence to drive business growth and consumer relevance.Central role driving end-to-end digital transformation across Marketing, to become a digitally-powered organisation.
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Board DirectorReome Apr 2023 - Present -
Head Of Digital Marketing, Media, And Digital CommerceBurberry May 2014 - Jul 2017London, GbHead Of Digital Marketing and Media for Burberry EMEIA, leading the strategic vision and execution across all channels (on/offline and paid media), platforms and categories. Defined and developed brand campaigns, strategic partnerships and social, digital and media innovations, whilst leveraging laser focus on analytics and data to inform budgeting, campaign planning and business decisions, which ultimately led to driving more relevant, real-time brand communications, personalisation at scale, media efficiencies and ROI. Partnered with the CEO - EMEIA & Americas, President - EMEIA, and wider cross-functional teams to deliver against brand and commerce objectives, whilst achieving sustainable omni-channel growth.Head Of Digital Commerce, EMEIA (maternity cover) in addition to Head Of Digital Marketing and Media position from September 2016 - July 2017. Leading on Burberry.com trading, regional e-commerce strategy and collaboration with merchandising, digital product, finance and wider functions to continuously advance Burberry's omni-channel customer experience.Member of the EMEIA Marketing & Communications Leadership Team. -
Digital Marketing ManagerBurberry Jul 2012 - May 2014London, GbNewly created role to define and lead the European Digital Marketing vision, strategy and execution across; digital brand engagement, digital marketing, digital commerce, partnerships, 3rd parties and innovation.Change agent driving digital transformation across the EMEIA business, partnering with the CEO - EMEIA & Americas, and the EMEIA Senior Leadership Team.
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Co-Founder And Managing PartnerTo Be Dec 2009 - Jul 2012Co-Founder of TO BE, an ideas-led digital creative agency, which delivered strategic, creative and technological solutions to the luxury, fashion and lifestyle industries, through multi-platform digital experiences, digital commerce, interactive design and digital, social and media marketing strategies.As managing partner, led the strategic vision for company and clients, built and nurtured prospective and existing client relationships, developed marketing and brand strategies, and managed all commercial aspects of the business.Clients included; Prada, DJA (formerly David James Associates), Our Legacy, Garage Magazine, Simmonds Ltd, Edun, Hemma Magazine and Scott Trindle.
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Account DirectorFreelance May 2009 - Dec 2009Marketing and experiential campaigns for clients including; O2, Sony, Virgin.
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Senior Account ManagerMaking Waves Jul 2006 - May 2009Marketing and experiential campaigns for clients including; Sony and broader FMCG brands.
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Assistant ManagerSwear Dec 2003 - Dec 2004Assistant Store Manager for Swear, part of the leading-edge Fashion Sell Group, helmed by José Neves, now Founder, CEO and Chairman of the innovative online fashion retailer Farfetch.comAlongside assistant manager responsibilities, I also executed events and PR.
Edward Ellner Skills
Edward Ellner Education Details
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Wharton Executive EducationBusiness Leadership & Digital Transformation -
University Of BrightonMusic Production
Frequently Asked Questions about Edward Ellner
What company does Edward Ellner work for?
Edward Ellner works for Pepsico
What is Edward Ellner's role at the current company?
Edward Ellner's current role is Global Senior Director - Consumer Digital Transformation.
What is Edward Ellner's email address?
Edward Ellner's email address is ed****@****don.com
What is Edward Ellner's direct phone number?
Edward Ellner's direct phone number is +4478817*****
What schools did Edward Ellner attend?
Edward Ellner attended Wharton Executive Education, University Of Brighton.
What are some of Edward Ellner's interests?
Edward Ellner has interest in Exploring New Cities, Music And Collecting Vinyl, Yoga, Emerging Technologies, Countries And Cultures, Art, Meditation, Photography, Architecture.
What skills is Edward Ellner known for?
Edward Ellner has skills like Digital Marketing, Digital Commerce, Digital Strategy, Social Media, E Commerce, Social Media Marketing, Digital Media, Marketing Strategy, Online Marketing, Marketing, Integrated Marketing, Business Development.
Who are Edward Ellner's colleagues?
Edward Ellner's colleagues are Andreia Oliver, Gareth Haarhoff, Patricia Vargas, Silvina Parra, Katya Pulinario, 🤝chinmayee Baitharu, Maitane Ariznabarreta Navarro.
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