Edward Ellner Email & Phone Number

United Kingdom

Purchase, New York, Us

Leading PepsiCo’s Global Consumer Engagement, Personalization and Advanced Analytics function, driving the E2E transformation of PepsiCo's Consumer Value Chain.

Purchase, New York, Us

Leading PepsiCo’s Global DTC Consumer Lifecycle Intelligence & Marketing Science function.At its core, our DTC and Consumer Transformation mission is to deliver sustainable and profitable growth for PepsiCo through building direct, meaningful relationships with Consumers, powered by new advantaged capabilities.

Purchase, New York, Us

Leading diverse, multi-function high-performing teams, driving PepsiCo’s Digital Connections, Technology, Innovation & Performance Marketing agenda across Europe. Building & scaling transformative digital, media, marketing, content, tech and data-enabled brand-building innovations and capabilities, to deliver accelerated sustainable business growth, end-to-end digital transformation and greater relevance for consumers, for some of the most iconic and beloved global food and beverage brands.

Purchase, New York, Us

Leading the European Digital Marketing function ($12BN region) across digital brand experiences, digital media, media innovation, data-powered marketing and content excellence to drive business growth and consumer relevance.Central role driving end-to-end digital transformation across Marketing, to become a digitally-powered organisation.

London, Gb

Head Of Digital Marketing and Media for Burberry EMEIA, leading the strategic vision and execution across all channels (on/offline and paid media), platforms and categories. Defined and developed brand campaigns, strategic partnerships and social, digital and media innovations, whilst leveraging laser focus on analytics and data to inform budgeting, campaign planning and business decisions, which ultimately led to driving more relevant, real-time brand communications, personalisation at scale, media efficiencies and ROI. Partnered with the CEO - EMEIA & Americas, President - EMEIA, and wider cross-functional teams to deliver against brand and commerce objectives, whilst achieving sustainable omni-channel growth.Head Of Digital Commerce, EMEIA (maternity cover) in addition to Head Of Digital Marketing and Media position from September 2016 - July 2017. Leading on Burberry.com trading, regional e-commerce strategy and collaboration with merchandising, digital product, finance and wider functions to continuously advance Burberry's omni-channel customer experience.Member of the EMEIA Marketing & Communications Leadership Team.

London, Gb

Newly created role to define and lead the European Digital Marketing vision, strategy and execution across; digital brand engagement, digital marketing, digital commerce, partnerships, 3rd parties and innovation.Change agent driving digital transformation across the EMEIA business, partnering with the CEO - EMEIA & Americas, and the EMEIA Senior Leadership Team.

Co-Founder of TO BE, an ideas-led digital creative agency, which delivered strategic, creative and technological solutions to the luxury, fashion and lifestyle industries, through multi-platform digital experiences, digital commerce, interactive design and digital, social and media marketing strategies.As managing partner, led the strategic vision for company and clients, built and nurtured prospective and existing client relationships, developed marketing and brand strategies, and managed all commercial aspects of the business.Clients included; Prada, DJA (formerly David James Associates), Our Legacy, Garage Magazine, Simmonds Ltd, Edun, Hemma Magazine and Scott Trindle.

Marketing and experiential campaigns for clients including; O2, Sony, Virgin.

Marketing and experiential campaigns for clients including; Sony and broader FMCG brands.

Assistant Store Manager for Swear, part of the leading-edge Fashion Sell Group, helmed by José Neves, now Founder, CEO and Chairman of the innovative online fashion retailer Farfetch.comAlongside assistant manager responsibilities, I also executed events and PR.

Pepsico Leadership For Digital Professionals Program, Business Leadership & Digital Transformation

Music Production